Kaizen Lab Inc.
Marketing Specialist
Kaizen Lab Inc., Hanover, New Hampshire, us, 03755
We transform the way people use energy.Transforming the way people use energy begins with our people. At EfficiencyOne, we are dedicated to building a culture of diversity, equity, and inclusion that is representative of the customers and communities we serve. As an organization that values and respects the unique characteristics of everyone, we aim to cultivate a culture of creativity and innovation that stems from our differences in backgrounds, perspectives, and experiences.We welcome and encourage applications from equity-deserving groups including Indigenous Peoples, Racialized Persons, African Nova Scotians, Women, Persons with Disabilities, Newcomers to Canada, and Individuals within the 2SLGBTQIA+ Community. If you require accommodation at any stage of the application or interview process, please contact a member of our HR team to discuss your needs.About EfficiencyOneEfficiencyOne is a leading energy efficiency enterprise. Our core values are integrity, innovation, and partnership, and our purpose is “to transform the way people use energy”. We work with many outstanding partners to supply cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond. Together, we help people achieve their energy goals, save money, conserve resources, improve well-being, and combat climate change.Why you’ll love working here:A culture that understands there is life outside of work and cares about their employees.We offer a fun, social, and inclusive working environment in a newly renovated space. We also offer hybrid/remote work options and a strong focus on health, safety, and wellness.You’ll enjoy fair, equitable, and competitive compensation aligned with the changing market.We offer an exceptional and holistic benefits plan (65% employer paid), retirement savings plan (defined contribution), health and personal lifestyle spending accounts, and employee and family assistance program.You can grow at EfficiencyOne with approved job-related courses, memberships, and designations 100% company-paid. Plus, we prioritize ensuring employees are provided opportunities to fill internal roles.Being part of a team contributing to Nova Scotia’s goal of 2050 net-zero carbon.The opportunity:The
Marketing Specialist
is responsible for supporting the Marketing Lead in developing and executing the strategic marketing plan, with the goal of increasing energy savings. The Marketing Specialist plays an active role in engaging with subject matter experts internally and externally to ensure program marketing is based on a customer-first perspective.The job requires the incumbent to be a team player, self-motivated, and detail-oriented, with effective project management skills for completing projects on time and within budget.Responsible for executing the marketing strategy for an assigned portfolio of Efficiency Nova Scotia programs and services, as well as corporate marketing initiatives.Responsible for developing marketing campaigns that achieve program goals and objectives, owning the project through all stages of development, and working with internal experts to see the project through to the end.Leveraging research and customer insights to drive program participation and positively impact the customer experience.Responsible for managing plans and budgets through effective collaboration with external agency partners, including tracking and managing milestones and providing timely status updates; also for budgeting and invoices.Working with the marketing team and internal and external stakeholders to create various marketing materials that support the overall marketing strategy.Preparing reports and presentations as required.Collaborate with subject matter experts across the organization to develop and maintain a portfolio of integrated marketing materials for programs based on strategic market planning.Align with and support various event planning and management initiatives related to programs.Perform any other duties as required from time to time.What Will Help You Succeed?University degree or community college equivalent in marketing, or equivalent combination of education and work experience.Highly motivated to take on new opportunities and challenges, with a passion to continue to develop and grow.Minimally 3-5 years of related experience in a role with a similar level of responsibility.Proficient with all MS Office applications (including Teams).Excellent interpersonal, verbal, and written communication skills.Possess effective client service skills and a collaborative mindset.Must be a proactive self-starter and problem-solver.Ability to prioritize deliverables to meet deadlines.Adaptable to new and changing priorities.Capable of working in a team environment as well as independently.What to expect in your first several weeks on the job:In the first week, expect to:Meet the marketing team, go through the training and onboarding process by meeting with other departments, learning about Efficiency Nova Scotia.Meet our agency partners and get familiar with current brands and campaigns.Training on software – Basecamp, SharePoint, Fresh Ticket.Training and time to read marketing plan and work plan.Read program materials, company information, and past Annual Reports to get familiar with Efficiency Nova Scotia.In the first month, expect to:Be assigned projects with the goal of getting familiar with programs, campaigns, and marketing plans.Participate in weekly marketing team huddles and review the workplan.Job shadows other teammates to learn about their roles and responsibilities.Work with agency partners and execute marketing plan campaigns and projects.Work closely with the Marketing Lead to train and learn how to execute projects.Work closely with Program Managers to learn the program and projects.In the first three months, expect to:Perform core duties independently.Participate in team meetings and agency partner meetings.Execute strategic marketing campaigns, including traditional media and email campaigns.Execute smaller production projects, including form updates, website updates, and campaigns.Managing budget forecasts and approving invoices.Producing reports of completed projects and upcoming projects, including creative snapshots, timelines, and results.Participate in team meetings with Program Managers.Work with your manager to develop individual learning/development goals.
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Marketing Specialist
is responsible for supporting the Marketing Lead in developing and executing the strategic marketing plan, with the goal of increasing energy savings. The Marketing Specialist plays an active role in engaging with subject matter experts internally and externally to ensure program marketing is based on a customer-first perspective.The job requires the incumbent to be a team player, self-motivated, and detail-oriented, with effective project management skills for completing projects on time and within budget.Responsible for executing the marketing strategy for an assigned portfolio of Efficiency Nova Scotia programs and services, as well as corporate marketing initiatives.Responsible for developing marketing campaigns that achieve program goals and objectives, owning the project through all stages of development, and working with internal experts to see the project through to the end.Leveraging research and customer insights to drive program participation and positively impact the customer experience.Responsible for managing plans and budgets through effective collaboration with external agency partners, including tracking and managing milestones and providing timely status updates; also for budgeting and invoices.Working with the marketing team and internal and external stakeholders to create various marketing materials that support the overall marketing strategy.Preparing reports and presentations as required.Collaborate with subject matter experts across the organization to develop and maintain a portfolio of integrated marketing materials for programs based on strategic market planning.Align with and support various event planning and management initiatives related to programs.Perform any other duties as required from time to time.What Will Help You Succeed?University degree or community college equivalent in marketing, or equivalent combination of education and work experience.Highly motivated to take on new opportunities and challenges, with a passion to continue to develop and grow.Minimally 3-5 years of related experience in a role with a similar level of responsibility.Proficient with all MS Office applications (including Teams).Excellent interpersonal, verbal, and written communication skills.Possess effective client service skills and a collaborative mindset.Must be a proactive self-starter and problem-solver.Ability to prioritize deliverables to meet deadlines.Adaptable to new and changing priorities.Capable of working in a team environment as well as independently.What to expect in your first several weeks on the job:In the first week, expect to:Meet the marketing team, go through the training and onboarding process by meeting with other departments, learning about Efficiency Nova Scotia.Meet our agency partners and get familiar with current brands and campaigns.Training on software – Basecamp, SharePoint, Fresh Ticket.Training and time to read marketing plan and work plan.Read program materials, company information, and past Annual Reports to get familiar with Efficiency Nova Scotia.In the first month, expect to:Be assigned projects with the goal of getting familiar with programs, campaigns, and marketing plans.Participate in weekly marketing team huddles and review the workplan.Job shadows other teammates to learn about their roles and responsibilities.Work with agency partners and execute marketing plan campaigns and projects.Work closely with the Marketing Lead to train and learn how to execute projects.Work closely with Program Managers to learn the program and projects.In the first three months, expect to:Perform core duties independently.Participate in team meetings and agency partner meetings.Execute strategic marketing campaigns, including traditional media and email campaigns.Execute smaller production projects, including form updates, website updates, and campaigns.Managing budget forecasts and approving invoices.Producing reports of completed projects and upcoming projects, including creative snapshots, timelines, and results.Participate in team meetings with Program Managers.Work with your manager to develop individual learning/development goals.
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