Kodiak Building Partners
Marketing Manager
Kodiak Building Partners, Englewood, Colorado, us, 80151
The Marketing Manager for Kodiak Building Partners will support the marketing functions of our Operating Company businesses and Kodiak on a daily basis by supporting or executing content development, social media activities, and marketing strategies and tactics to incrementally grow sales.
Kodiak Building Partners is a $3 billion annual revenue company serving general contractors, homebuilders, sub-contractors, remodelers, and consumers through its facilities across the United States with a diverse array of products from four segments: Lumber and Building Materials, Interior Specialty Products, Construction Supplies, and Commercial Drywall products.
Job Duties
Required tasks to fulfill primary responsibility:
PRIMARY RESPONSIBILITIES
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, videos, social media posts, collateral, signage, internal communications, newsletters, and marketing materials.Develop creative and engaging promotional, short-form video to promote our brands through different social media platforms and the website.Edit and optimize graphics and video content for social media platforms.Assist with video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).Develop graphics, illustrations, and other creative materials for the web, social, internal communications, and other digital platforms that are on-brand, reinforce our values and reputation, and are appropriate for our various audiences.Create infographics and presentation materials to simplify communication of complex concepts and data.Manage the design and uploading process for all project materials, based on best practices for using a content management system.Update and maintain internal databases for designs, photography, and video.CHARACTERISTICS
Team playerSelf-motivated and ability to work independentlyAbility to problem solve and think of multiple solutions to reach the desired resultsWork requires professional written and verbal communication as well as great interpersonal skills.Customer focused (i.e., generating accurate and timely results and effectively and timely communicating to customers, colleagues, and management)High level of integrityDesire to lead new idea creation and implementation.EDUCATION
Bachelor’s degree (or equivalent) in marketing, business, or related field.EXPERIENCE
Minimum of 2 years’ experience as a marketing associate, marketing assistant, or related position.Proven experience developing marketing plans and campaigns.Strong project management, multitasking, and decision-making skills.Metrics-driven marketing mind with an eye for creativity.Experience with marketing automation and CRM tools.Proficiency with online marketing and social media strategy and execution.Canva experience preferred.Adobe Illustrator experience a plus.Adobe Premiere Pro experience a plus.HYBRID SCHEDULE
In office Monday – Thursday, work from home on Friday.SALARY RANGE
$58,000 - $72,000
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Kodiak Building Partners is a $3 billion annual revenue company serving general contractors, homebuilders, sub-contractors, remodelers, and consumers through its facilities across the United States with a diverse array of products from four segments: Lumber and Building Materials, Interior Specialty Products, Construction Supplies, and Commercial Drywall products.
Job Duties
Required tasks to fulfill primary responsibility:
PRIMARY RESPONSIBILITIES
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.Collaborate, brainstorm, and strategize with multiple teams or clients on a wide range of materials that may include web pages, presentations, videos, social media posts, collateral, signage, internal communications, newsletters, and marketing materials.Develop creative and engaging promotional, short-form video to promote our brands through different social media platforms and the website.Edit and optimize graphics and video content for social media platforms.Assist with video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).Develop graphics, illustrations, and other creative materials for the web, social, internal communications, and other digital platforms that are on-brand, reinforce our values and reputation, and are appropriate for our various audiences.Create infographics and presentation materials to simplify communication of complex concepts and data.Manage the design and uploading process for all project materials, based on best practices for using a content management system.Update and maintain internal databases for designs, photography, and video.CHARACTERISTICS
Team playerSelf-motivated and ability to work independentlyAbility to problem solve and think of multiple solutions to reach the desired resultsWork requires professional written and verbal communication as well as great interpersonal skills.Customer focused (i.e., generating accurate and timely results and effectively and timely communicating to customers, colleagues, and management)High level of integrityDesire to lead new idea creation and implementation.EDUCATION
Bachelor’s degree (or equivalent) in marketing, business, or related field.EXPERIENCE
Minimum of 2 years’ experience as a marketing associate, marketing assistant, or related position.Proven experience developing marketing plans and campaigns.Strong project management, multitasking, and decision-making skills.Metrics-driven marketing mind with an eye for creativity.Experience with marketing automation and CRM tools.Proficiency with online marketing and social media strategy and execution.Canva experience preferred.Adobe Illustrator experience a plus.Adobe Premiere Pro experience a plus.HYBRID SCHEDULE
In office Monday – Thursday, work from home on Friday.SALARY RANGE
$58,000 - $72,000
#J-18808-Ljbffr