Texas Association of Broadcasters
Marketing Production Creator - 574
Texas Association of Broadcasters, Dallas, Texas, United States, 75215
Category: Media - Journalism - NewspaperPosition/Title: Marketing Production Creator-574WFAA in Dallas is looking for a Marketing Production Creator. The Marketing Production Creator works with the Marketing and Brand Manager to create and execute branded video, graphic, digital, photographic, and motion content. This is achieved through ideation, writing, shooting, and editing projects to improve the organization’s competitive position and penetration of target markets for WFAA products and brands. They handle both external and internal marketing projects and campaigns, interpreting and following strategic plans and creative briefs to create marketing assets.Responsibilities:
Maintains writing, producing, designing, shooting (videography and photography), coordinating, sound production, and video editing skills with new technology - 55%Creates strategic marketing projects that are aligned with the WFAA Brand - 15%Collaborates with internal departments (such as news) to ensure brand alignment with content - 10%Conceptualizes, develops, executes, and deploys marketing assets for WFAA brands and products - 10%Identifies and recommends external marketing, social platforms, and digital opportunities - 10%Requirements:
BA or equivalentMinimum 3-5 years of experience in marketingStellar knowledge in professional HD/4K videography equipment, including DSLRs & high-end cinema cameras - creative lighting techniques, audio mixing, and motion graphic design.Skilled editor with Adobe Premier Pro or Final Cut Pro.Proficient in Adobe Creative Suite, specifically, Illustrator, Photoshop, and After Effects.MS Office: Word, Excel, PowerPoint, Outlook, TeamsApple: iWork: Pages, Numbers, & Keynote.Ability to work under pressureExcellent communication and interpersonal skillsAbility to utilize data research to make tough and strategic decisionsAbility to interact productively and positively with fellow employeesAbility to manage multiple activities and prioritize deadlinesAbility to collaborate with internal personnel and external partners and apply strategic thinkingAbility to identify clear priorities and meet departmental, company, and corporate goalsWork continually toward self-development.Recommend external marketing opportunities to sample to new audiences.Ability to pitch and present concepts and campaigns to key clientsAbility to write, shoot, edit, and produce quality contentRecommend equipment and hardware purchases for the Marketing DepartmentPerforms other duties as directed by the Marketing DirectorAttends offsite company functions when appropriate/necessaryBenefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental, and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy, and adoption assistance; disability and life insurance.Our 401(k) program offers full, part-time, and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com.Privacy Notice for California Residents.
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Maintains writing, producing, designing, shooting (videography and photography), coordinating, sound production, and video editing skills with new technology - 55%Creates strategic marketing projects that are aligned with the WFAA Brand - 15%Collaborates with internal departments (such as news) to ensure brand alignment with content - 10%Conceptualizes, develops, executes, and deploys marketing assets for WFAA brands and products - 10%Identifies and recommends external marketing, social platforms, and digital opportunities - 10%Requirements:
BA or equivalentMinimum 3-5 years of experience in marketingStellar knowledge in professional HD/4K videography equipment, including DSLRs & high-end cinema cameras - creative lighting techniques, audio mixing, and motion graphic design.Skilled editor with Adobe Premier Pro or Final Cut Pro.Proficient in Adobe Creative Suite, specifically, Illustrator, Photoshop, and After Effects.MS Office: Word, Excel, PowerPoint, Outlook, TeamsApple: iWork: Pages, Numbers, & Keynote.Ability to work under pressureExcellent communication and interpersonal skillsAbility to utilize data research to make tough and strategic decisionsAbility to interact productively and positively with fellow employeesAbility to manage multiple activities and prioritize deadlinesAbility to collaborate with internal personnel and external partners and apply strategic thinkingAbility to identify clear priorities and meet departmental, company, and corporate goalsWork continually toward self-development.Recommend external marketing opportunities to sample to new audiences.Ability to pitch and present concepts and campaigns to key clientsAbility to write, shoot, edit, and produce quality contentRecommend equipment and hardware purchases for the Marketing DepartmentPerforms other duties as directed by the Marketing DirectorAttends offsite company functions when appropriate/necessaryBenefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental, and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy, and adoption assistance; disability and life insurance.Our 401(k) program offers full, part-time, and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations, and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com.Privacy Notice for California Residents.
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