Belden Inc.
Marketing Manager - Thinklogical
Belden Inc., Milford, Connecticut, United States, 06466
Marketing Manager - ThinklogicalDate:
Aug 15, 2024
Location:
Milford, Connecticut, United States, 06460
Company:
Belden, Inc
Job Summary:
This is a Marketing generalist role which includes the management and execution of the content development process and thought leadership strategies, maintenance of the brand's website and digital strategy, managing the brand's Partner program and working with internal teams to execute product launch deliverables and the tradeshow plan. This role will lead out in the development of creative marketing strategies and programs to increase brand awareness and generate demand for this solution of products.
Responsibilities:
Define and execute the content and thought leadership strategy
Understand the different types of content and propose the right tools needed for specific purposes
Generate ideas and develop thought leadership content for the various target markets, and connect with subject matter experts to gather content
Produce marketing and thought leadership content including copywriting, editing, design, proofreading, approval, publishing, tracking and archiving (copywriting and design may be done with a 3rd party)
Define and execute the digital strategy
Create and send bi-monthly customer emails
Define and execute social media calendar, including planning, creating and placing posts
Work with outside vendor to manage website updates; manage SEO and Paid Advertising
Update and manage contact database
Work with Digital Marketing tools to track and provide reporting on open rates, click rates and premium content downloads
Manage Partner program
Work with Sales team to add new integrators to the program
Participate in Quarterly business reviews
Create and maintain program content
Support all new product introductions (NPIs)
Establish a sustainable process for bringing new products to market
Lead the development of all NPI materials
Propose suitable metrics for measuring success
Traffic materials through various approvals to ensure completeness and accuracy
Ensure distribution of materials to all audiences
Execute the Tradeshow plan, work with internal teams to prepare materials needed for tradeshows and ensure appropriate booth staffing for each event
Perform cost/benefit analysis on tradeshow requests
Manage the Marketing budget and month-end process
Required Skills and Experience:
Strong ability to build relationships, lead cross-functional teams, and garner buy-in from all levels of the organization
Strong project management skills, comfort with ambiguity, and excitement for fast-paced atmosphere
Ability to think strategically as well as operate at a tactical level
Experience with modern marketing tactics focused on business results and customer satisfaction; technical writing skills a plus, editing skills is a must
Experience with digital marketing tools (Pardot, Hubspot) is a plus; basic experience with Adobe Creative Cloud a plus
Experience operating in a shared services environment (ideally a matrix organization)
3-5 years of marketing communications experience
Bachelor's degree
Applicants can expect a base compensation range of $90,000 - $110,000, plus benefits and additional incentives based on the level of the role. This is the reasonable estimate that Belden believes it might pay for this job based on applicable circumstances at the time of posting. Belden may ultimately pay more or less than the posted range as permitted by law, and commensurate with the applicant's experience, qualifications, and geographical location.
Belden also offers hybrid and remote work practices where feasible and provides employees with benefits that could include health/dental/vision, long term/short term disability, life insurance, HSA/FSA, matching retirement plans, paid vacation, parental leave, employee stock purchase plan, paid leave for volunteer work in your community, training opportunities, professional talent management and succession planning, corporate health well-being initiatives and a work culture which includes commitment to diversity, equity, inclusion and sustainability!
Let's Write the Next 100 Years Together.
Join a global community striving to improve connectivity and security. The work we're doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.
These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.
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Aug 15, 2024
Location:
Milford, Connecticut, United States, 06460
Company:
Belden, Inc
Job Summary:
This is a Marketing generalist role which includes the management and execution of the content development process and thought leadership strategies, maintenance of the brand's website and digital strategy, managing the brand's Partner program and working with internal teams to execute product launch deliverables and the tradeshow plan. This role will lead out in the development of creative marketing strategies and programs to increase brand awareness and generate demand for this solution of products.
Responsibilities:
Define and execute the content and thought leadership strategy
Understand the different types of content and propose the right tools needed for specific purposes
Generate ideas and develop thought leadership content for the various target markets, and connect with subject matter experts to gather content
Produce marketing and thought leadership content including copywriting, editing, design, proofreading, approval, publishing, tracking and archiving (copywriting and design may be done with a 3rd party)
Define and execute the digital strategy
Create and send bi-monthly customer emails
Define and execute social media calendar, including planning, creating and placing posts
Work with outside vendor to manage website updates; manage SEO and Paid Advertising
Update and manage contact database
Work with Digital Marketing tools to track and provide reporting on open rates, click rates and premium content downloads
Manage Partner program
Work with Sales team to add new integrators to the program
Participate in Quarterly business reviews
Create and maintain program content
Support all new product introductions (NPIs)
Establish a sustainable process for bringing new products to market
Lead the development of all NPI materials
Propose suitable metrics for measuring success
Traffic materials through various approvals to ensure completeness and accuracy
Ensure distribution of materials to all audiences
Execute the Tradeshow plan, work with internal teams to prepare materials needed for tradeshows and ensure appropriate booth staffing for each event
Perform cost/benefit analysis on tradeshow requests
Manage the Marketing budget and month-end process
Required Skills and Experience:
Strong ability to build relationships, lead cross-functional teams, and garner buy-in from all levels of the organization
Strong project management skills, comfort with ambiguity, and excitement for fast-paced atmosphere
Ability to think strategically as well as operate at a tactical level
Experience with modern marketing tactics focused on business results and customer satisfaction; technical writing skills a plus, editing skills is a must
Experience with digital marketing tools (Pardot, Hubspot) is a plus; basic experience with Adobe Creative Cloud a plus
Experience operating in a shared services environment (ideally a matrix organization)
3-5 years of marketing communications experience
Bachelor's degree
Applicants can expect a base compensation range of $90,000 - $110,000, plus benefits and additional incentives based on the level of the role. This is the reasonable estimate that Belden believes it might pay for this job based on applicable circumstances at the time of posting. Belden may ultimately pay more or less than the posted range as permitted by law, and commensurate with the applicant's experience, qualifications, and geographical location.
Belden also offers hybrid and remote work practices where feasible and provides employees with benefits that could include health/dental/vision, long term/short term disability, life insurance, HSA/FSA, matching retirement plans, paid vacation, parental leave, employee stock purchase plan, paid leave for volunteer work in your community, training opportunities, professional talent management and succession planning, corporate health well-being initiatives and a work culture which includes commitment to diversity, equity, inclusion and sustainability!
Let's Write the Next 100 Years Together.
Join a global community striving to improve connectivity and security. The work we're doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.
These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.
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