EverTrue
Director, Growth Marketing
EverTrue, Atlanta, Georgia, United States, 30383
Who we are:EverTrue is the leading advancement software that supports fundraising efforts at educational institutions and non-profit organizations. EverTrue merged with ThankView in October 2021 in an effort led by Rubicon Technology Partners. We are a fun, smart, mission-driven team that is passionate about the work we do!Our mission is to build relationships, inspire generosity, and improve lives. By connecting institutional data with dynamic insights from various integration partners, we provide education fundraising professionals with everything they need to engage alumni, raise support, and measure success. Today, hundreds of higher-education and K-12 institutions rely on EverTrue to better engage, identify, prioritize, and manage their fundraising prospects.While we are a remote-first, U.S.-based company supporting employees in over 30 states with our team striving to share knowledge, celebrate accomplishments, think creatively, and have fun along the way, this position is eligible for employment in the following states: Georgia, Florida, Pennsylvania, South Carolina, and Texas.At EverTrue, we recognize it's unrealistic for candidates to fulfill 100% of the criteria in a job posting. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you're willing to learn and evolve alongside us, join our team!EverTrue is an equal opportunity employer and is committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We embrace diversity, equity, and inclusion to enhance employee engagement, client satisfaction, and external partnerships/relationships. We believe that the more inclusive we are, the better we will be together. Diversity is not something we do, it's who we are.Who you are:(Required)
You have at least 5 years of experience developing and executing lifecycle marketing strategies that deliver on key acquisition, engagement, and retention goals.You are experienced in Marketing at a SaaS company, preferably in a scale-up or high-growth environment.You have a proven track record of success in growth marketing or demand generation roles.You have experience leading enterprise demand generation strategies, performance marketing techniques, and developing content strategy.You have hands-on execution experience in marketing campaigns across various channels.You possess a strong analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.You have strong communication skills, with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders.How you'll contribute to the team:You will build a sustainable, scalable, repeatable growth and demand generation engine that helps lead EverTrue to the next stage of growth.You will build and coach a team handling demand marketing, events marketing, account-based marketing, and more.You will develop a plan and programs to support growth across segments, from an ABM strategy in Enterprise to a high-velocity strategy downmarket.You will partner with Sales, Product Marketing, and Customer Success leaders to execute on EverTrue's overall marketing strategy and goals.You will develop holistic content programs across diverse channels (content, email, digital ads, social, events), optimizing toward the highest performing and pipeline converting channels.You will partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities.Why you'll love to join our team:We offer competitive compensation, the range for this role is $130K - $140K, we also cover 80% of your healthcare premium, we're a remote first environment with no plans to return to office, and our best happiness and well-being perks are valued at $25K.Take a True Adventure on us, after your first year we'll give you $2,000 to go on vacation, and enjoy your True Birthday, where you'll get your birthday off, and EverTrue will donate to a charity of your choice.Develop yourself with our True Growth perk which allows you a stipend to invest in yourself personally and professionally.When it comes to work-life balance, we offer discretionary time off, 12 holidays, 8 sick days, half-day summer Fridays, a recharge week at the end of the year, and monthly Flex Fridays.We want to ensure that you are excited, happy, and find fulfillment in your work.
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You have at least 5 years of experience developing and executing lifecycle marketing strategies that deliver on key acquisition, engagement, and retention goals.You are experienced in Marketing at a SaaS company, preferably in a scale-up or high-growth environment.You have a proven track record of success in growth marketing or demand generation roles.You have experience leading enterprise demand generation strategies, performance marketing techniques, and developing content strategy.You have hands-on execution experience in marketing campaigns across various channels.You possess a strong analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.You have strong communication skills, with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders.How you'll contribute to the team:You will build a sustainable, scalable, repeatable growth and demand generation engine that helps lead EverTrue to the next stage of growth.You will build and coach a team handling demand marketing, events marketing, account-based marketing, and more.You will develop a plan and programs to support growth across segments, from an ABM strategy in Enterprise to a high-velocity strategy downmarket.You will partner with Sales, Product Marketing, and Customer Success leaders to execute on EverTrue's overall marketing strategy and goals.You will develop holistic content programs across diverse channels (content, email, digital ads, social, events), optimizing toward the highest performing and pipeline converting channels.You will partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities.Why you'll love to join our team:We offer competitive compensation, the range for this role is $130K - $140K, we also cover 80% of your healthcare premium, we're a remote first environment with no plans to return to office, and our best happiness and well-being perks are valued at $25K.Take a True Adventure on us, after your first year we'll give you $2,000 to go on vacation, and enjoy your True Birthday, where you'll get your birthday off, and EverTrue will donate to a charity of your choice.Develop yourself with our True Growth perk which allows you a stipend to invest in yourself personally and professionally.When it comes to work-life balance, we offer discretionary time off, 12 holidays, 8 sick days, half-day summer Fridays, a recharge week at the end of the year, and monthly Flex Fridays.We want to ensure that you are excited, happy, and find fulfillment in your work.
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