Experity
Director Growth Marketing - Full Time - Hybrid
Experity, Atlanta, Georgia, United States, 30383
Experity is the leading software and services company for on-demand healthcare in the U.S. We provide software solutions that remove complexities and simplify operations for 5700+ urgent care clinics across the country. We create, maintain, and support products to facilitate the complete on-demand healthcare experience: from patients finding clinics and making appointments, to checking in, to clinical documentation, and to the final bill paid by the patient. Our team is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country.
Experity offers the following:
Benefits – Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.Ownership - All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful!Employee Assistance Program - This robust program includes counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and so much more.Flexibility– Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling to manage your work-life balance.Paid Time Off (PTO) - Experity offers a generous PTO plan and increases with milestones to ensure our Team Members have time to recharge, relax, and spend time with loved ones.Career Development– Experity maintains a learning program foundation for the company that allows Team Members to explore their potential and achieve their career goals.Team Building –We bring our Team Members together when we can to strengthen the team, build relationships, and have fun! We even have a family company picnic and a holiday party.Total Compensation - Competitive pay, quarterly bonuses and a 401(k) retirement plan with an employer match to help you save for your future and ensure that you can retire with financial security.
Hybrid: Experity offers Team Members the opportunity to work remotely or in an office. While this position allows remote work, we require Team Members to live within a commutable distance from one of our locations to ensure you are available to come into the office as needed.
Job Type: Full Time
Responsibilities:
Own and implement comprehensive growth strategies and processes that support the go-to-market strategy and overall business/revenue goals.Collaborate with Sales, Product Marketing, Creative Services, Content, Digital, Revenue Operations, and Revenue Enablement teams to develop and implement integrated multi-channel marketing campaigns aligned with key business priorities, brand, and client needs.Develop success metrics for campaigns and analyze and report on campaign progress, optimization, return on investment, and customer acquisition cost.Own, test, and develop new customer acquisition channels.Optimize conversion rates through the new business and upsell funnels in collaboration with sales and marketing operations, improving hand off at every stage to maximize pipeline creation.Research and analyze current acquisition and retention strategies, using customer input to inform strategy.Stakeholder management – work cross functionally with Sales, Finance, Marketing, Product Development, Operations, and Customer Success to ensure plans and projects are aligned and communicated accordingly.Manage marketing budget allocation and collaborate with external agencies/vendors to facilitate solutions ideal for success.
Education and Experience:
Bachelor’s degree in marketing or relevant field, or equivalent combination of education and experience.Minimum of 7-10 years of experience leading a marketing function focused on growth/demand generation (including oversight of a small/mid-sized team) with a proven ability to direct work, identify problems and solutions, and identify dependencies and downstream impact.Majority of previous experience in B2B SaaS marketingPreferred previous experience in healthcare.Extensive experience with Salesforce/Pardot and preferred previous experience with Salesloft, Demandbase, Qualified, and/or Wrike (or similar platforms).
Skills and Qualifications:
Data and performance driven with the ability to understand and analyze data crucial to creating a growth strategyCritical thinking skills and the ability to work cross-functionally to build a strategyProven success in delivering measurable results (leveraging diverse channels ranging from digital to events) that support sales and brand-building priorities, and managing budget based on KPIs.Demonstrated experience owning and executing a growth strategy to drive tangible results across teams.Strong communication skills and ability to effectively interact with clients, prospective clients, and team members within the department and across functions.
Every Team Member lives and breathes our Core Values:
Team FirstLift Others UpShare OpenlySet and Crush GoalsDelight the Client
Our urgent care solutions include:
Electronic Medical Records (EMR): Software that healthcare providers use to input patient data, such as medical history, diagnoses, treatment plans, medications, and test results.Patient Engagement (PE): Software that shows patients the wait times at various clinics, allows patients to reserve a spot in line if there's a wait, and book the appointment.Practice Management (PM): Software that the clinic front desk staff uses to register the patient once they arrive for their appointment.Billing and Revenue Cycle Management (RCM): Software that manages coding, billing and payer contracts for clinics so they don’t have to.Teleradiology: Board certified radiologist providing accurate and timely reads of results from X-rays, CT scans, MRIs, and ultrasounds, for our urgent care clients.Consulting: Consulting services for urgent care clinics to assist with opening, expanding and enhancing client's businesses
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Experity offers the following:
Benefits – Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.Ownership - All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful!Employee Assistance Program - This robust program includes counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and so much more.Flexibility– Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling to manage your work-life balance.Paid Time Off (PTO) - Experity offers a generous PTO plan and increases with milestones to ensure our Team Members have time to recharge, relax, and spend time with loved ones.Career Development– Experity maintains a learning program foundation for the company that allows Team Members to explore their potential and achieve their career goals.Team Building –We bring our Team Members together when we can to strengthen the team, build relationships, and have fun! We even have a family company picnic and a holiday party.Total Compensation - Competitive pay, quarterly bonuses and a 401(k) retirement plan with an employer match to help you save for your future and ensure that you can retire with financial security.
Hybrid: Experity offers Team Members the opportunity to work remotely or in an office. While this position allows remote work, we require Team Members to live within a commutable distance from one of our locations to ensure you are available to come into the office as needed.
Job Type: Full Time
Responsibilities:
Own and implement comprehensive growth strategies and processes that support the go-to-market strategy and overall business/revenue goals.Collaborate with Sales, Product Marketing, Creative Services, Content, Digital, Revenue Operations, and Revenue Enablement teams to develop and implement integrated multi-channel marketing campaigns aligned with key business priorities, brand, and client needs.Develop success metrics for campaigns and analyze and report on campaign progress, optimization, return on investment, and customer acquisition cost.Own, test, and develop new customer acquisition channels.Optimize conversion rates through the new business and upsell funnels in collaboration with sales and marketing operations, improving hand off at every stage to maximize pipeline creation.Research and analyze current acquisition and retention strategies, using customer input to inform strategy.Stakeholder management – work cross functionally with Sales, Finance, Marketing, Product Development, Operations, and Customer Success to ensure plans and projects are aligned and communicated accordingly.Manage marketing budget allocation and collaborate with external agencies/vendors to facilitate solutions ideal for success.
Education and Experience:
Bachelor’s degree in marketing or relevant field, or equivalent combination of education and experience.Minimum of 7-10 years of experience leading a marketing function focused on growth/demand generation (including oversight of a small/mid-sized team) with a proven ability to direct work, identify problems and solutions, and identify dependencies and downstream impact.Majority of previous experience in B2B SaaS marketingPreferred previous experience in healthcare.Extensive experience with Salesforce/Pardot and preferred previous experience with Salesloft, Demandbase, Qualified, and/or Wrike (or similar platforms).
Skills and Qualifications:
Data and performance driven with the ability to understand and analyze data crucial to creating a growth strategyCritical thinking skills and the ability to work cross-functionally to build a strategyProven success in delivering measurable results (leveraging diverse channels ranging from digital to events) that support sales and brand-building priorities, and managing budget based on KPIs.Demonstrated experience owning and executing a growth strategy to drive tangible results across teams.Strong communication skills and ability to effectively interact with clients, prospective clients, and team members within the department and across functions.
Every Team Member lives and breathes our Core Values:
Team FirstLift Others UpShare OpenlySet and Crush GoalsDelight the Client
Our urgent care solutions include:
Electronic Medical Records (EMR): Software that healthcare providers use to input patient data, such as medical history, diagnoses, treatment plans, medications, and test results.Patient Engagement (PE): Software that shows patients the wait times at various clinics, allows patients to reserve a spot in line if there's a wait, and book the appointment.Practice Management (PM): Software that the clinic front desk staff uses to register the patient once they arrive for their appointment.Billing and Revenue Cycle Management (RCM): Software that manages coding, billing and payer contracts for clinics so they don’t have to.Teleradiology: Board certified radiologist providing accurate and timely reads of results from X-rays, CT scans, MRIs, and ultrasounds, for our urgent care clients.Consulting: Consulting services for urgent care clinics to assist with opening, expanding and enhancing client's businesses
#J-18808-Ljbffr