Learning Tree International, Inc.
Digital Marketing Manager
Learning Tree International, Inc., Herndon, Virginia, United States, 22070
Overview:We are seeking a dynamic Digital Marketing Manager specializing in website management, e-commerce strategies, and demand generation. This role will be instrumental in enhancing our online presence, optimizing user experience, driving e-commerce sales, and generating demand through effective digital marketing initiatives. The ideal candidate will possess a strong background in website analytics, SEO, conversion rate optimization (CRO), and proven expertise in driving measurable growth across digital channels.Responsibilities:Website Strategy & Optimization:
Develop and execute strategies to optimize website performance, enhance UX/UI, and increase conversion rates to drive e-commerce sales.E-commerce Campaign Management:
Lead digital marketing campaigns to attract traffic, acquire customers, and boost sales through the website.Demand Generation:
Develop and implement demand generation strategies and campaigns to generate leads, nurture prospects, and support sales pipeline growth.SEO & SEM:
Implement SEO strategies to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.Conversion Rate Optimization (CRO):
Analyze website data and user behavior to identify opportunities for CRO and implement strategies to improve conversion rates.Content Strategy:
Collaborate with content teams to develop compelling and SEO-optimized content that engages users and supports demand generation efforts.Analytics & Reporting:
Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website performance, track KPIs, generate reports, and derive actionable insights for continuous optimization.Budget Management:
Manage digital marketing budgets effectively, allocating resources to campaigns that deliver the highest ROI and contribute to revenue growth.Cross-functional Collaboration:
Work closely with product management, design, IT, and sales teams to align website and digital marketing initiatives with overall business objectives.E-commerce Platform Management:
Oversee the operation and optimization of the e-commerce platform, ensuring a seamless user experience from browsing to checkout.Minimum Requirements:Education:
Bachelor's degree in Marketing, Business Administration, or related field.Experience:
5+ years of experience in digital marketing, with a focus on website management, e-commerce, and demand generation.Skills:
Strong expertise in website analytics, SEO, SEM, CRO, and proficiency with digital marketing tools and platforms.Analytical Skills:
Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.Leadership:
Outstanding leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.Communication:
Exceptional communication skills with the ability to collaborate effectively across teams and influence stakeholders.Preferred Qualifications:Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).Certifications in digital marketing, Google Analytics, or relevant areas.Knowledge of HTML/CSS and experience with website CMS platforms.
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Develop and execute strategies to optimize website performance, enhance UX/UI, and increase conversion rates to drive e-commerce sales.E-commerce Campaign Management:
Lead digital marketing campaigns to attract traffic, acquire customers, and boost sales through the website.Demand Generation:
Develop and implement demand generation strategies and campaigns to generate leads, nurture prospects, and support sales pipeline growth.SEO & SEM:
Implement SEO strategies to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.Conversion Rate Optimization (CRO):
Analyze website data and user behavior to identify opportunities for CRO and implement strategies to improve conversion rates.Content Strategy:
Collaborate with content teams to develop compelling and SEO-optimized content that engages users and supports demand generation efforts.Analytics & Reporting:
Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor website performance, track KPIs, generate reports, and derive actionable insights for continuous optimization.Budget Management:
Manage digital marketing budgets effectively, allocating resources to campaigns that deliver the highest ROI and contribute to revenue growth.Cross-functional Collaboration:
Work closely with product management, design, IT, and sales teams to align website and digital marketing initiatives with overall business objectives.E-commerce Platform Management:
Oversee the operation and optimization of the e-commerce platform, ensuring a seamless user experience from browsing to checkout.Minimum Requirements:Education:
Bachelor's degree in Marketing, Business Administration, or related field.Experience:
5+ years of experience in digital marketing, with a focus on website management, e-commerce, and demand generation.Skills:
Strong expertise in website analytics, SEO, SEM, CRO, and proficiency with digital marketing tools and platforms.Analytical Skills:
Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.Leadership:
Outstanding leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.Communication:
Exceptional communication skills with the ability to collaborate effectively across teams and influence stakeholders.Preferred Qualifications:Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).Certifications in digital marketing, Google Analytics, or relevant areas.Knowledge of HTML/CSS and experience with website CMS platforms.
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