DiaSorin
Digital Marketing Manager
DiaSorin, Stillwater, Minnesota, us, 55083
Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world. Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist."Why Join Diasorin?
Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward. Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!Job ScopeThe Digital Marketing Manager will develop integrated digital marketing initiatives that align with the Immunodiagnostic division's overarching marketing and communication objectives.In this role, you will collaborate closely with the product marketing and marketing communications to enhance customer engagement on digital platforms, ensuring a seamless end-to-end experience, while maintaining brand standards and messaging goals. The core focus of this position is to drive campaigns targeted at Clinicians and laboratorians within the in vitro diagnostics (IVD) space.Highly qualified candidates possess a strong foundation in the ever-evolving digital marketing landscape, covering domains such as CRM, website, marketing automation, email, advanced search strategies, and social media.Your responsibilities will include:Lead the development of digital strategy through content creation and distribution.Create comprehensive digital plans for awareness, demand generation, and retention campaigns with clearly defined measurable objectives.Lead digital tactics, including SEO/SEM, online advertising, email marketing, social media, blogs, Google AdWords, and UX.Engage in persona development and journey mapping exercises with cross-functional teams and support the creation of tactical integrated communication plans that align with the customer journey.Develop and formulate detailed strategies for Salesforce Marketing Cloud email campaigns that align with the overall customer journey map, ensuring that the right content is delivered to our customers at each stage in their decision journey.Support all elements of the corporate website to add & update content and build new website landing pages while adhering to branding standards & guidelines.Collaborate with external agencies when necessary for digital advertising.A/B test campaigns to optimize content and provide insights around analysis.Set Digital Marketing analytics standards and reporting for all digital initiatives.Analyze data and identify opportunities to optimize performance and report insights.Act as a thought leader by sharing knowledge and best practices with both internal and external teams.Education, Experience and Qualifications:Bachelor's degree in marketing or another relevant field.5+ years of overall marketing and communications experience.2+ years driving customers through a digital decision journey in a B2B environment.Preferred experience in corporate environments (IVD, Medical Device, Healthcare) or at a digital marketing agency.Proven track record of successfully executing digital demand generation programs.Demonstrated ability to establish measurable objectives (KPIs) for campaigns and a proactive approach to providing optimization recommendations to the marketing team.Show ability to be a self-starter and independent worker, allowing for continual learning & growth in order to successfully fulfill job requirements, and also in collaboration with various teams.Strong interpersonal and written communication skills, as well as effective presentation abilities.Capable of managing multiple programs concurrently.Proficiency with marketing cloud platforms and expertise in developing cloud-based email journeys.Demonstrate graphic design experience with knowledge of Adobe Photoshop & Adobe Illustrator and understanding digital image formats.Experience using CMS such as WordPress and Drupal.Demonstrate knowledge of HTML, CSS, and JavaScript.*Hybrid position, expectation to be in 3 days per week.What we offerReceive a competitive salary and benefits package as you grow your career at Diasorin. Join our team and discover how your work can impact the lives of people all over the world.Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at
hrtalent@diasorin.com
or 1-800-328-1482 to request an accommodation. The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations. Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations. This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.
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Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward. Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!Job ScopeThe Digital Marketing Manager will develop integrated digital marketing initiatives that align with the Immunodiagnostic division's overarching marketing and communication objectives.In this role, you will collaborate closely with the product marketing and marketing communications to enhance customer engagement on digital platforms, ensuring a seamless end-to-end experience, while maintaining brand standards and messaging goals. The core focus of this position is to drive campaigns targeted at Clinicians and laboratorians within the in vitro diagnostics (IVD) space.Highly qualified candidates possess a strong foundation in the ever-evolving digital marketing landscape, covering domains such as CRM, website, marketing automation, email, advanced search strategies, and social media.Your responsibilities will include:Lead the development of digital strategy through content creation and distribution.Create comprehensive digital plans for awareness, demand generation, and retention campaigns with clearly defined measurable objectives.Lead digital tactics, including SEO/SEM, online advertising, email marketing, social media, blogs, Google AdWords, and UX.Engage in persona development and journey mapping exercises with cross-functional teams and support the creation of tactical integrated communication plans that align with the customer journey.Develop and formulate detailed strategies for Salesforce Marketing Cloud email campaigns that align with the overall customer journey map, ensuring that the right content is delivered to our customers at each stage in their decision journey.Support all elements of the corporate website to add & update content and build new website landing pages while adhering to branding standards & guidelines.Collaborate with external agencies when necessary for digital advertising.A/B test campaigns to optimize content and provide insights around analysis.Set Digital Marketing analytics standards and reporting for all digital initiatives.Analyze data and identify opportunities to optimize performance and report insights.Act as a thought leader by sharing knowledge and best practices with both internal and external teams.Education, Experience and Qualifications:Bachelor's degree in marketing or another relevant field.5+ years of overall marketing and communications experience.2+ years driving customers through a digital decision journey in a B2B environment.Preferred experience in corporate environments (IVD, Medical Device, Healthcare) or at a digital marketing agency.Proven track record of successfully executing digital demand generation programs.Demonstrated ability to establish measurable objectives (KPIs) for campaigns and a proactive approach to providing optimization recommendations to the marketing team.Show ability to be a self-starter and independent worker, allowing for continual learning & growth in order to successfully fulfill job requirements, and also in collaboration with various teams.Strong interpersonal and written communication skills, as well as effective presentation abilities.Capable of managing multiple programs concurrently.Proficiency with marketing cloud platforms and expertise in developing cloud-based email journeys.Demonstrate graphic design experience with knowledge of Adobe Photoshop & Adobe Illustrator and understanding digital image formats.Experience using CMS such as WordPress and Drupal.Demonstrate knowledge of HTML, CSS, and JavaScript.*Hybrid position, expectation to be in 3 days per week.What we offerReceive a competitive salary and benefits package as you grow your career at Diasorin. Join our team and discover how your work can impact the lives of people all over the world.Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire. Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at
hrtalent@diasorin.com
or 1-800-328-1482 to request an accommodation. The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations. Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations. This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.
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