CESA 6
Marketing Specialist
CESA 6, Amity, Missouri, United States, 64422
Join our Team!
CESA 6 is searching for a vibrant, self-motivated individual to be our Marketing Specialist.The Marketing Specialist
plays a critical role in driving the success of multiple business units by effectively utilizing HubSpot and collaborating with a graphic designer and videographer. This position requires a dynamic individual with strong marketing and digital skills, a deep understanding of HubSpot, and a keen eye for creative collaboration. The Marketing Specialist will work closely with the Marketing Manager to execute marketing strategies, deliver impactful content, and generate measurable results for the organization. The Marketing Specialist reports to the Marketing Manager.Essential Functions
Marketing Support
Assist the Marketing Manager with the development and implementation of marketing plans and strategies.Support the coordination of marketing events and initiatives.
HubSpot Utilization
Manage and optimize the HubSpot CRM platform.Create and maintain subscriptions, lists, workflows, email campaigns, landing pages, and forms within HubSpot.Serve as the internal training resource for all HubSpot Hubs.Assist in executing inbound marketing strategies with marketing automation.Assist with lead scoring, nurturing programs, and segmentation to drive lead generation and conversion.
Website
Create, update, and maintain website content, including text, images, videos, and other multimedia elements.Ensure all content is accurate, current, and aligned with the organization's branding and messaging.Implement and optimize on-page SEO strategies to improve the website's visibility in search engines.Optimize content for landing pages and lead capture forms.Monitor website performance and analyze traffic for data-driven recommendations.
Social Media Management
Collaborate in developing and executing social media strategies to increase brand visibility and engagement.Create and curate content for social media platforms and schedule posts for optimal reach.Monitor and respond to social media interactions, comments, and messages.Analyze the success of social media campaigns using HubSpot reports.
Content Creation and Collaboration
Collaborate with program assistants and coordinators to develop recurring client support content like monthly newsletters and product/service announcements.Collaborate with a graphic designer and videographer to produce engaging visual content.Coordinate and support the creation of marketing collateral, social media assets, and videos.
Digital Marketing
Collaborate in the development and execution of digital marketing campaigns across various platforms.Monitor email campaign performance and adjust strategies based on results.
Lead Generation
Develop and execute lead generation strategies to grow the organization's database.Optimize content for landing pages and lead capture forms.
Thought Leadership Initiatives
Collaborate with subject matter experts to develop insightful thought leadership content to position the organization as an industry authority.Assist in publishing content, including blog posts, ebooks, whitepapers, and other assets, to generate leads and engage audiences.
Event Support
Assist with the planning and execution of agency-wide thought leadership events.
ContactAnne Baehnmanabaehnman@cesa6.org920-651-3516Schedule:
261 Day (12 month)Salary:
Based on education, qualifications and experienceAs a member-driven cooperative educational service agency, schools and districts turn to CESA 6 for quality service. A two-time Gallup Exceptional Workplace Award winner, CESA 6 provides an engaging, collaborative and supportive work environment in which we lean on each other for the varied experience and expertise that our staff bring to the table as we collaborate to find the best solutions for the organizations we serve.CESA 6 offers great benefits such as:
Health, Dental and Vision insurance; Wisconsin Retirement System (WRS); Wellness Program; Accident/Critical Illness insurance; Pet insurance; paid time off and holidays.In compliance with the Americans with Disabilities Act, CESA 6 will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective employees and current employees to discuss potential accommodations with the employer.CESA 6 is an Equal Opportunity Employer.
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CESA 6 is searching for a vibrant, self-motivated individual to be our Marketing Specialist.The Marketing Specialist
plays a critical role in driving the success of multiple business units by effectively utilizing HubSpot and collaborating with a graphic designer and videographer. This position requires a dynamic individual with strong marketing and digital skills, a deep understanding of HubSpot, and a keen eye for creative collaboration. The Marketing Specialist will work closely with the Marketing Manager to execute marketing strategies, deliver impactful content, and generate measurable results for the organization. The Marketing Specialist reports to the Marketing Manager.Essential Functions
Marketing Support
Assist the Marketing Manager with the development and implementation of marketing plans and strategies.Support the coordination of marketing events and initiatives.
HubSpot Utilization
Manage and optimize the HubSpot CRM platform.Create and maintain subscriptions, lists, workflows, email campaigns, landing pages, and forms within HubSpot.Serve as the internal training resource for all HubSpot Hubs.Assist in executing inbound marketing strategies with marketing automation.Assist with lead scoring, nurturing programs, and segmentation to drive lead generation and conversion.
Website
Create, update, and maintain website content, including text, images, videos, and other multimedia elements.Ensure all content is accurate, current, and aligned with the organization's branding and messaging.Implement and optimize on-page SEO strategies to improve the website's visibility in search engines.Optimize content for landing pages and lead capture forms.Monitor website performance and analyze traffic for data-driven recommendations.
Social Media Management
Collaborate in developing and executing social media strategies to increase brand visibility and engagement.Create and curate content for social media platforms and schedule posts for optimal reach.Monitor and respond to social media interactions, comments, and messages.Analyze the success of social media campaigns using HubSpot reports.
Content Creation and Collaboration
Collaborate with program assistants and coordinators to develop recurring client support content like monthly newsletters and product/service announcements.Collaborate with a graphic designer and videographer to produce engaging visual content.Coordinate and support the creation of marketing collateral, social media assets, and videos.
Digital Marketing
Collaborate in the development and execution of digital marketing campaigns across various platforms.Monitor email campaign performance and adjust strategies based on results.
Lead Generation
Develop and execute lead generation strategies to grow the organization's database.Optimize content for landing pages and lead capture forms.
Thought Leadership Initiatives
Collaborate with subject matter experts to develop insightful thought leadership content to position the organization as an industry authority.Assist in publishing content, including blog posts, ebooks, whitepapers, and other assets, to generate leads and engage audiences.
Event Support
Assist with the planning and execution of agency-wide thought leadership events.
ContactAnne Baehnmanabaehnman@cesa6.org920-651-3516Schedule:
261 Day (12 month)Salary:
Based on education, qualifications and experienceAs a member-driven cooperative educational service agency, schools and districts turn to CESA 6 for quality service. A two-time Gallup Exceptional Workplace Award winner, CESA 6 provides an engaging, collaborative and supportive work environment in which we lean on each other for the varied experience and expertise that our staff bring to the table as we collaborate to find the best solutions for the organizations we serve.CESA 6 offers great benefits such as:
Health, Dental and Vision insurance; Wisconsin Retirement System (WRS); Wellness Program; Accident/Critical Illness insurance; Pet insurance; paid time off and holidays.In compliance with the Americans with Disabilities Act, CESA 6 will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective employees and current employees to discuss potential accommodations with the employer.CESA 6 is an Equal Opportunity Employer.
#J-18808-Ljbffr