Involta
Product Marketing Manager
Involta, Cedar Rapids, Iowa, United States, 52404
Description
Job Summary:
The Product Marketing Manager will be responsible for driving the product marketing strategy and execution for our suite of digital infrastructure products. They will work cross-functionally with product management, sales, and marketing teams to ensure our products are accurately positioned in the market.Essential Duties And Responsibilities
Market Analysis and Strategy:
Conduct market research to identify customer needs, market trends, and competitive positioning.Develop and implement comprehensive positioning strategies for cloud services products to achieve business goals.
Product Positioning and Messaging:
Collaborate with product management to develop clear, compelling messaging and positioning for our cloud services products.Create and maintain product collateral including datasheets, whitepapers, and case studies.
Go-to-Market Execution:
Plan and execute product launches including coordination with sales, PR, and other cross-functional teams.Monitor ongoing marketing activities to ensure constant alignment with product goals and objectives.
Sales Enablement:
Develop sales training materials and conduct training sessions to ensure sales teams are well-equipped to communicate the value of our cloud services products.Create and maintain a marketing toolkit to support sales efforts.
Performance Metrics and Analysis:
Track, analyze, and report on product marketing program effectiveness to optimize ROI.Conduct regular market analysis to inform strategic decisions and product roadmaps.
The above statements cover what are generally believed to be the principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.Requirements
Education and Experience:
Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.5+ years of experience in product marketing, preferably in the digital infrastructure or technology industry.Strong understanding of digital infrastructure technologies.Proven ability to develop and execute marketing strategies.Experience in working with cross-functional teams in a fast-paced environment.Strong project management skills with the ability to manage multiple projects simultaneously.Proficient in marketing automation and analytics tools.Working Conditions
Remote/Office environmentAble to work weekends when projects demand20% travelCompensation:
The compensation for this position is $97,500-156,000 annually. Final offer amounts are determined by multiple factors including experience and skillsets.Information Security
To protect the security of Involta and its customers, it is necessary that this position perform duties in a security conscious manner and protects the privacy and confidentiality of company assets including but not limited to, networks, business information and customer data. All Involta employees are held accountable for the security of their specific job-related activities in accordance with company policy. Any Involta employee who willingly and deliberately violates company policy will be subject to disciplinary action up to and including termination of employment and/or civil or criminal legal action.Involta is an Equal Opportunity Employer
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Job Summary:
The Product Marketing Manager will be responsible for driving the product marketing strategy and execution for our suite of digital infrastructure products. They will work cross-functionally with product management, sales, and marketing teams to ensure our products are accurately positioned in the market.Essential Duties And Responsibilities
Market Analysis and Strategy:
Conduct market research to identify customer needs, market trends, and competitive positioning.Develop and implement comprehensive positioning strategies for cloud services products to achieve business goals.
Product Positioning and Messaging:
Collaborate with product management to develop clear, compelling messaging and positioning for our cloud services products.Create and maintain product collateral including datasheets, whitepapers, and case studies.
Go-to-Market Execution:
Plan and execute product launches including coordination with sales, PR, and other cross-functional teams.Monitor ongoing marketing activities to ensure constant alignment with product goals and objectives.
Sales Enablement:
Develop sales training materials and conduct training sessions to ensure sales teams are well-equipped to communicate the value of our cloud services products.Create and maintain a marketing toolkit to support sales efforts.
Performance Metrics and Analysis:
Track, analyze, and report on product marketing program effectiveness to optimize ROI.Conduct regular market analysis to inform strategic decisions and product roadmaps.
The above statements cover what are generally believed to be the principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.Requirements
Education and Experience:
Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.5+ years of experience in product marketing, preferably in the digital infrastructure or technology industry.Strong understanding of digital infrastructure technologies.Proven ability to develop and execute marketing strategies.Experience in working with cross-functional teams in a fast-paced environment.Strong project management skills with the ability to manage multiple projects simultaneously.Proficient in marketing automation and analytics tools.Working Conditions
Remote/Office environmentAble to work weekends when projects demand20% travelCompensation:
The compensation for this position is $97,500-156,000 annually. Final offer amounts are determined by multiple factors including experience and skillsets.Information Security
To protect the security of Involta and its customers, it is necessary that this position perform duties in a security conscious manner and protects the privacy and confidentiality of company assets including but not limited to, networks, business information and customer data. All Involta employees are held accountable for the security of their specific job-related activities in accordance with company policy. Any Involta employee who willingly and deliberately violates company policy will be subject to disciplinary action up to and including termination of employment and/or civil or criminal legal action.Involta is an Equal Opportunity Employer
#J-18808-Ljbffr