Product Marketing Manager

Our Product Marketing Manager will be responsible for playing a significant role in the success of the Absence Disability & Life (ADL) and Voluntary Benefits business lines. The main responsibilities include, but are not limited to the following:Partnering with Practice leaders to support business plan objectives and developing and executing strategic marketing plans aligned with those objectives.Partnering with key stakeholders to develop and implement core positioning and messaging for new and existing products and solutions.Setting the annual marketing and communications strategy for the ADL and Voluntary Benefits business lines within the marketing budget and revenue goals.Collaborating with practice leadership and sales teams to develop effective messaging and presentations to drive new business growth.Working closely with the marketing team to ensure coordinated sales and marketing campaigns and lead generation efforts across all business lines.Conducting market research to understand market share, key industry issues, core audiences, products, and services, and staying up to date on industry and market trends and competitor offerings.Reporting to the business on the results of marketing campaigns.Developing subject matter expertise for key aspects of the business line.Liaising with sales leadership to ensure coordinated value proposition messaging and lead generation campaigns supporting revenue growth.Ensuring seamless project flow and clearly defined core objectives by working closely with the marketing team.Developing and managing the editorial calendar of events and communications for the business line, including managing internal webinar execution.Adhering to corporate branding guidelines as approved for the company.Required Experience:Bachelor's degree with a concentration in marketing or communications is preferred, and an MBA is a plus.A minimum of 3-5 years of experience or equivalent knowledge in the industry or a B2B environment is required.A solid understanding of relevant digital channels and platforms and how to maximize marketing efficiencies is necessary.Insurance industry experience, specifically in life and disability and/or voluntary benefits, is strongly preferred.Candidates must be based in the Greater Philadelphia region.We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. Marsh & McLennan Agency offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs.

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