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Loyola High School Detroit

Director, Marketing and Communications

Loyola High School Detroit, Detroit, Michigan, United States, 48228


POSITION STATUS:

Full-Time, 12-Month

REPORTS TO:

President

START DATE:

September 1, 2024

POSITION SUMMARY:

Loyola High School, a Catholic high school in the Jesuit tradition for African American males in the city of Detroit, is seeking an experienced Director of Marketing & Communications. The director plays a crucial role in raising awareness, engaging stakeholders, and securing support for the school’s mission and programs. This position requires a combination of marketing, communications, and event coordination skills to effectively promote the organization’s mission and drive its success.

The Director plans, produces, and oversees the execution of marketing and communication activities for Loyola High School. These activities include, but are not limited to, developing materials to deliver the organization’s messages to key stakeholders including donors, alumni, parents of alumni, potential students, LWEP sponsors, media, and other supporters.

The specific duties and the decision-making authority related to such assignments are as established in the working relationship between the President and the Director.

PRIMARY DUTIES / RESPONSIBILITIES:

Marketing and Communications:

Collaborate with the President, the Director of Advancement, the Director of Admissions, and the Director of LWEP to develop and implement a Master Marketing Plan for Loyola that will effectively market Loyola’s history, mission, and future to all key stakeholders resulting in higher awareness of Loyola, increasing donor revenue and full enrollment.

Develop and manage the Communications Calendar to ensure timely execution. Prepare written materials such as marketing copy, business communications, and press releases.

Be responsible for accuracy in information and proofreading of all distributed materials. Create engaging content and be responsible for maintaining and enhancing the overall effectiveness of Loyola’s website and social media channels.

Design marketing materials such as brochures, flyers, and signage.

Monitor and analyze the effectiveness of marketing efforts and adjust strategies as needed.

Fundraising and Development:

Assist in planning and executing annual fundraising events, donor cultivation gatherings, and special events.

Develop marketing plans and collateral to support existing and future fundraising activities.

Assist in developing the messaging and collateral to support donor-related activities (Annual Appeal, New Donor Welcome Packs, etc.).

Digital & Print Marketing:

Create, edit, and manage content for all Loyola communication channels including electronic communications (website/social media/electronic newsletters) and printed communications (Landmark/President’s Report/etc.).

Manage social media accounts and develop content calendars to maintain a consistent online presence.

Monitor social media trends and engage with followers to enhance brand visibility and engagement.

Utilize email marketing tools to create and distribute newsletters and promotional materials.

Create content for online advertising.

Event Coordination:

Cultivate and manage relationships with media outlets to promote awareness of Loyola programs and activities to the general public as well as potential supporters and prospective students and families.

Coordinate logistics for large scale events, including developing, planning, and executing the run of show and relevant programming to support as well as event communication and registration.

Develop event materials such as invitations, programs, and signage.

Provide on-site support during events to ensure smooth execution and positive participant experience.

KNOWLEDGE/SKILLS/ABILITIES:

High enthusiasm for the mission of Loyola High School.

Excellent written and verbal communication skills including writing, proofreading, and ability to clearly communicate information effectively and persuasively.

Ability to develop timelines and meet deadlines with a strong attention to detail. Excellent personal demeanor with the ability to maintain strong working relationships both internally and externally including external media contacts and vendors. Excellent organizational skills including meeting coordination and publication scheduling. Desktop publishing abilities including spreadsheets, PowerPoint and basic graphic design and layout.

Model, articulate, communicate, and implement the philosophy and mission of Loyola. Foster a sense of community and pride within the school among faculty/staff, students, and parents/guardians.

EDUCATION AND EXPERIENCE:

Bachelor’s Degree in Marketing or Communications or related field or 5-7 years experience in the Marketing or Communications field.

Proficient in social media marketing techniques.

Experience in developing marketing plans, materials, and collateral.

Proficiency in Adobe Illustrator or similar digital design programs.

Experience coordinating logistics for events, including planning, communication, programming, and registration.

APPLICATION INFORMATION:

Loyola High School, a Catholic High School in the Jesuit tradition, nurtures a culture of hope and academic success for young men challenged by an urban environment and prepares them to be men of Christian love, justice, and service who act with integrity, compassion, and courage.

Employment is contingent upon successful completion of a background check.

The candidate should provide the following:

A resume or other biographical and professional information.

A written statement detailing why you are applying for this position and what vision and background you would bring to Loyola High School.

References.

Salary requirements.

Diploma or transcripts.

The position offers a unique opportunity to the candidate who is willing to contribute significantly to sustaining a school where:

The Catholic Faith is highly valued.

People are believed in, honored, and cared for.

The natural talents and creative abilities of people are recognized and celebrated.

Individual contributions and accomplishments are appreciated.

Everyone is treated fairly and justly.

Each person finds the challenge, encouragement, and support needed to reach his fullest individual potential for excellence.

We help one another and work together with enthusiasm and generosity, attempting to model concretely in word and action the ideals we uphold for our students and ourselves.

Submit all materials to:

Search Committee

hr@loyolahsdetroit.org

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