Regal Rexnord
Manager II, Marketing
Regal Rexnord, Milwaukee, Wisconsin, United States, 53244
SCOPE OF ROLE:
Oversee integrated marketing for Clutches & Brakes, driving global campaigns for brand awareness, lead generation, pipeline acceleration, and revenue growth. Manage strategic customer segmentation, targeted campaigns, and programs to expand global market share through new customer acquisition, increased sales and retention, and successful product launches. Align activities with business goals by understanding customer workflows and market needs.
The ideal candidate will have a proven track record in developing and executing global integrated marketing campaigns that build awareness, generate leads, accelerate pipeline opportunities, and generate revenue.
MAJOR RESPONSIBILITIES:
Establish and maintain credibility as a highly-valued subject matter expert in assigned responsibilitiesGuide and collaborate with business stakeholders on a targeted go-to-market (GTM) plan for the assigned business portfolio, covering market assessments, marketing strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention.Collaborating with the Divisional Marketing teams and Product Managers to understand and refine market segment needs and customer personas for aligning product positioning and messaging.Create resonating value propositions and messaging guidelines by translating research and divisional goals into actionable business insights, demonstrating a robust understanding of markets, customers, industries, products/services, and competitors.Suggest, develop, implement, and assess marketing campaigns across diverse customer personas and sales channels, including lead generation, thought leadership programs, webinars, event marketing, etc.Cultivate expertise and impact in designated vertical markets and associated products to enhance marketing campaigns. Partner with product marketing and the team to strategize and oversee activities that draw target audiences to our content (blog posts, whitepapers, reports, webinars, infographics, etc.).
Leadership Competencies
Customer Focus - We are seeking a candidate who excels in Customer Focus, demonstrating the ability to build robust customer relationships and deliver solutions with a customer-centric approach. The ideal candidate will prioritize understanding and meeting customer needs, ensuring satisfaction, and actively contributing to the development and implementation of strategies that enhance the overall customer experience. Strong communication skills and a proactive mindset in anticipating and addressing customer concerns are essential for success in this role.Business Insight - Capable of applying in-depth knowledge of business and the marketplace to drive the organization's goals forward. The ideal candidate will possess the analytical skills necessary to understand market trends, competition, and industry dynamics, contributing valuable insights to strategic decision-making. The ability to translate business intelligence into actionable initiatives that support organizational objectives is a key requirement. The successful candidate will play a pivotal role in guiding the organization's growth and success through an evolutionary understanding of the business landscape.Communicates Effectively - Expertise in communication leadership, specifically in developing and delivering multi-mode communications. The successful candidate will excel in conveying a clear understanding of the unique needs of diverse audiences. This role requires the ability to adapt communication styles across various channels to ensure effective engagement and comprehension. Strong interpersonal skills and the capability to tailor messages to resonate with different stakeholders are essential for success in this position.Instills Trust - Capable of gaining the confidence and trust of others through qualities such as honesty, integrity, and authenticity. The ideal candidate will exhibit transparent and ethical behavior, fostering an environment where trust is a cornerstone of professional relationships. This role requires effective communication and interpersonal skills to establish credibility and inspire confidence among team members and stakeholders. The ability to lead with integrity and authenticity is paramount for success in this position.Self-Development - This role requires a mindset of continual improvement, a willingness to embrace challenges, and the ability to adapt to evolving circumstances/priorities. The successful candidate will be dedicated to expanding their skills and knowledge, contributing to a culture of ongoing learning and sharing within the team and organization.
MINIMUM QUALIFICATIONS:
A bachelor's degree in marketing or communication is required7-10 years of experience in marketing programs and/or marketing campaignsHave proven experience of managing B2B campaignsExperience in Salesforce Pardot is mandatory in setting up, executing, and analyzing campaignsExperienced with SEO and SEM tactics, keyword research and Google AnalyticsAbility to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goalsUnderstand current marketing trendsSelf-starter, desire to learn and contribute
Benefits
Medical, Dental, Vision and Prescription Drug CoverageSpending accounts (HSA, Health Care FSA and Dependent Care FSA)Paid Time Off and Holidays401k Retirement Plan with Matching Employer ContributionsLife and Accidental Death & Dismemberment (AD&D) InsurancePaid LeavesTuition Assistance
About Regal Rexnord
Regal Rexnord Corporation
(“Regal Rexnord”) is a leading manufacturer of electric motors, electrical motion controls, power generation and mechanical power transmission products and sub-systems, serving customers around the world in the general industrial, consumer, commercial construction, food & beverage, and alternative energy end markets, among others. Regal Rexnord sells its products and solutions to OEMs, through distributors, and directly to end-users. Regal Rexnord is a $7.2B company with 36,000 associates globally.
You may not know it, but Regal Rexnord impacts your life every day. The company’s products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyer systems that keep e-commerce flowing, to name a few of the applications where our products are used.
Regal Rexnord’s business purpose is to create a better tomorrow by energy-efficiently converting power into motion. This means creating innovative solutions while focusing on both customer needs and the company’s commitment to sustainability. The company’s industrial powertrain and automation solutions offerings are an important part of the company's growth strategy. The company’s strategy includes leveraging 80/20 to prioritize all activities, including product excellence, operational excellence and commercial excellence (i) driving organic sales growth through the introduction of innovative new products, with a particular focus on improving energy efficiency, (ii) establishing and maintaining new customers, as well as developing new opportunities with existing customers, (iii) participating in higher growth end markets and geographies, and (iv) identifying and consummating strategic, value creating acquisitions.
Equal Employment Opportunity Statement
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Recruiting@RegalRexnord.com.
Equal Employment Opportunity Posters
Notification to Agencies : Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.#J-18808-Ljbffr
Oversee integrated marketing for Clutches & Brakes, driving global campaigns for brand awareness, lead generation, pipeline acceleration, and revenue growth. Manage strategic customer segmentation, targeted campaigns, and programs to expand global market share through new customer acquisition, increased sales and retention, and successful product launches. Align activities with business goals by understanding customer workflows and market needs.
The ideal candidate will have a proven track record in developing and executing global integrated marketing campaigns that build awareness, generate leads, accelerate pipeline opportunities, and generate revenue.
MAJOR RESPONSIBILITIES:
Establish and maintain credibility as a highly-valued subject matter expert in assigned responsibilitiesGuide and collaborate with business stakeholders on a targeted go-to-market (GTM) plan for the assigned business portfolio, covering market assessments, marketing strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention.Collaborating with the Divisional Marketing teams and Product Managers to understand and refine market segment needs and customer personas for aligning product positioning and messaging.Create resonating value propositions and messaging guidelines by translating research and divisional goals into actionable business insights, demonstrating a robust understanding of markets, customers, industries, products/services, and competitors.Suggest, develop, implement, and assess marketing campaigns across diverse customer personas and sales channels, including lead generation, thought leadership programs, webinars, event marketing, etc.Cultivate expertise and impact in designated vertical markets and associated products to enhance marketing campaigns. Partner with product marketing and the team to strategize and oversee activities that draw target audiences to our content (blog posts, whitepapers, reports, webinars, infographics, etc.).
Leadership Competencies
Customer Focus - We are seeking a candidate who excels in Customer Focus, demonstrating the ability to build robust customer relationships and deliver solutions with a customer-centric approach. The ideal candidate will prioritize understanding and meeting customer needs, ensuring satisfaction, and actively contributing to the development and implementation of strategies that enhance the overall customer experience. Strong communication skills and a proactive mindset in anticipating and addressing customer concerns are essential for success in this role.Business Insight - Capable of applying in-depth knowledge of business and the marketplace to drive the organization's goals forward. The ideal candidate will possess the analytical skills necessary to understand market trends, competition, and industry dynamics, contributing valuable insights to strategic decision-making. The ability to translate business intelligence into actionable initiatives that support organizational objectives is a key requirement. The successful candidate will play a pivotal role in guiding the organization's growth and success through an evolutionary understanding of the business landscape.Communicates Effectively - Expertise in communication leadership, specifically in developing and delivering multi-mode communications. The successful candidate will excel in conveying a clear understanding of the unique needs of diverse audiences. This role requires the ability to adapt communication styles across various channels to ensure effective engagement and comprehension. Strong interpersonal skills and the capability to tailor messages to resonate with different stakeholders are essential for success in this position.Instills Trust - Capable of gaining the confidence and trust of others through qualities such as honesty, integrity, and authenticity. The ideal candidate will exhibit transparent and ethical behavior, fostering an environment where trust is a cornerstone of professional relationships. This role requires effective communication and interpersonal skills to establish credibility and inspire confidence among team members and stakeholders. The ability to lead with integrity and authenticity is paramount for success in this position.Self-Development - This role requires a mindset of continual improvement, a willingness to embrace challenges, and the ability to adapt to evolving circumstances/priorities. The successful candidate will be dedicated to expanding their skills and knowledge, contributing to a culture of ongoing learning and sharing within the team and organization.
MINIMUM QUALIFICATIONS:
A bachelor's degree in marketing or communication is required7-10 years of experience in marketing programs and/or marketing campaignsHave proven experience of managing B2B campaignsExperience in Salesforce Pardot is mandatory in setting up, executing, and analyzing campaignsExperienced with SEO and SEM tactics, keyword research and Google AnalyticsAbility to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goalsUnderstand current marketing trendsSelf-starter, desire to learn and contribute
Benefits
Medical, Dental, Vision and Prescription Drug CoverageSpending accounts (HSA, Health Care FSA and Dependent Care FSA)Paid Time Off and Holidays401k Retirement Plan with Matching Employer ContributionsLife and Accidental Death & Dismemberment (AD&D) InsurancePaid LeavesTuition Assistance
About Regal Rexnord
Regal Rexnord Corporation
(“Regal Rexnord”) is a leading manufacturer of electric motors, electrical motion controls, power generation and mechanical power transmission products and sub-systems, serving customers around the world in the general industrial, consumer, commercial construction, food & beverage, and alternative energy end markets, among others. Regal Rexnord sells its products and solutions to OEMs, through distributors, and directly to end-users. Regal Rexnord is a $7.2B company with 36,000 associates globally.
You may not know it, but Regal Rexnord impacts your life every day. The company’s products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyer systems that keep e-commerce flowing, to name a few of the applications where our products are used.
Regal Rexnord’s business purpose is to create a better tomorrow by energy-efficiently converting power into motion. This means creating innovative solutions while focusing on both customer needs and the company’s commitment to sustainability. The company’s industrial powertrain and automation solutions offerings are an important part of the company's growth strategy. The company’s strategy includes leveraging 80/20 to prioritize all activities, including product excellence, operational excellence and commercial excellence (i) driving organic sales growth through the introduction of innovative new products, with a particular focus on improving energy efficiency, (ii) establishing and maintaining new customers, as well as developing new opportunities with existing customers, (iii) participating in higher growth end markets and geographies, and (iv) identifying and consummating strategic, value creating acquisitions.
Equal Employment Opportunity Statement
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email Recruiting@RegalRexnord.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Recruiting@RegalRexnord.com.
Equal Employment Opportunity Posters
Notification to Agencies : Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.#J-18808-Ljbffr