Regal Rexnord
Marketing Specialist
Regal Rexnord, Milwaukee, Wisconsin, United States, 53244
SCOPE OF ROLE:
The Marketing Specialist will support the Marketing Manager to plan, coordinate, implement, and oversee integrated marketing activities for specified division. Develop and execute deliverables for use in deploying global strategic integrated marketing activities that build brand awareness, generate leads, accelerate pipeline opportunities, and generate revenue.MAJOR RESPONSIBILITIES:
Work with the Division Marketing teams to develop strategic marketing plans that position Regal Rexnord as a leading provider of industrial solutions across key industries.Deploy a cross-functional approach to marketing by collaborating with the Division to achieve integrated marketing goals and promote the total Regal Rexnord solutions offering.Take responsibility for designated tasks related to the planning, creation, execution, and results of marketing campaigns with the intent of creating and nurturing leads, acquiring customers, and obtaining revenue, in alignment with vertical marketing strategic goals.Gather reporting on the results of campaign metrics aligned with awareness, engagement, conversion, and purchase objectives. Suggest data-driven improvements where necessary.Coordinate content creation that is high in quality, ensures brand identity and adheres to value propositions and aligns with the buyer’s journey.Support and manage execution of communication internally and externally related to customer activities.Responsible for ensuring proper brand identity on projects (internal/external).Develop and grow personal knowledge and expertise in target vertical markets and related products to optimize marketing campaigns.Deploy and manage marketing activities that attract intended audiences to our content (such as blog posts, whitepapers, reports, webinars, infographics, etc.).Collaborate cross-functionally across the company to align, develop, and implement long and short-term initiatives.MINIMUM QUALIFICATIONS:
Experience and Skills Required:
A bachelor’s degree in marketing or communication.1-3 years of experience in marketing programs and/or marketing campaigns.Ability to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goals.Understand current marketing trends.Self-starter, desire to learn and contribute.Ability to communicate across all leadership levels of the organization.Skilled in writing and editing content with strong attention to detail.Strong prioritization, organization, and project management skills.Experience and Skills a Plus:
Experience developing and deploying B2B marketing campaigns.Experience with SEO and SEM tactics and Google Analytics a must.Experience with Salesforce Pardot is desired.Core Competencies:
Customer Focus – Building strong customer relationships and delivering customer-centric solutions.Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals.Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.Self-Development – Actively seeking new ways to grow and be challenged using both formal and informal development channels.Benefits:
Medical, Dental, Vision and Prescription Drug Coverage.Spending accounts (HSA, Health Care FSA and Dependent Care FSA).Paid Time Off and Holidays.401k Retirement Plan with Matching Employer Contributions.Life and Accidental Death & Dismemberment (AD&D) Insurance.Paid Leaves.Tuition Assistance.About Regal Rexnord:
Regal Rexnord Corporation (“Regal Rexnord”) is a leading manufacturer of electric motors, electrical motion controls, power generation and mechanical power transmission products and sub-systems, serving customers around the world in the general industrial, consumer, commercial construction, food & beverage, and alternative energy end markets, among others. Regal Rexnord sells its products and solutions to OEMs, through distributors, and directly to end-users. Regal Rexnord is a $7.2B company with 36,000 associates globally.You may not know it, but Regal Rexnord impacts your life every day. The company’s products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyer systems that keep e-commerce flowing, to name a few of the applications where our products are used.Regal Rexnord’s business purpose is to create a better tomorrow by energy-efficiently converting power into motion. This means creating innovative solutions while focusing on both customer needs and the company’s commitment to sustainability. The company’s industrial powertrain and automation solutions offerings are an important part of the company's growth strategy.Equal Employment Opportunity Statement:
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills.Notification to Agencies:
Please note that Regal Rexnord Corporation and its affiliates and subsidiaries do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.
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The Marketing Specialist will support the Marketing Manager to plan, coordinate, implement, and oversee integrated marketing activities for specified division. Develop and execute deliverables for use in deploying global strategic integrated marketing activities that build brand awareness, generate leads, accelerate pipeline opportunities, and generate revenue.MAJOR RESPONSIBILITIES:
Work with the Division Marketing teams to develop strategic marketing plans that position Regal Rexnord as a leading provider of industrial solutions across key industries.Deploy a cross-functional approach to marketing by collaborating with the Division to achieve integrated marketing goals and promote the total Regal Rexnord solutions offering.Take responsibility for designated tasks related to the planning, creation, execution, and results of marketing campaigns with the intent of creating and nurturing leads, acquiring customers, and obtaining revenue, in alignment with vertical marketing strategic goals.Gather reporting on the results of campaign metrics aligned with awareness, engagement, conversion, and purchase objectives. Suggest data-driven improvements where necessary.Coordinate content creation that is high in quality, ensures brand identity and adheres to value propositions and aligns with the buyer’s journey.Support and manage execution of communication internally and externally related to customer activities.Responsible for ensuring proper brand identity on projects (internal/external).Develop and grow personal knowledge and expertise in target vertical markets and related products to optimize marketing campaigns.Deploy and manage marketing activities that attract intended audiences to our content (such as blog posts, whitepapers, reports, webinars, infographics, etc.).Collaborate cross-functionally across the company to align, develop, and implement long and short-term initiatives.MINIMUM QUALIFICATIONS:
Experience and Skills Required:
A bachelor’s degree in marketing or communication.1-3 years of experience in marketing programs and/or marketing campaigns.Ability to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goals.Understand current marketing trends.Self-starter, desire to learn and contribute.Ability to communicate across all leadership levels of the organization.Skilled in writing and editing content with strong attention to detail.Strong prioritization, organization, and project management skills.Experience and Skills a Plus:
Experience developing and deploying B2B marketing campaigns.Experience with SEO and SEM tactics and Google Analytics a must.Experience with Salesforce Pardot is desired.Core Competencies:
Customer Focus – Building strong customer relationships and delivering customer-centric solutions.Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals.Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.Self-Development – Actively seeking new ways to grow and be challenged using both formal and informal development channels.Benefits:
Medical, Dental, Vision and Prescription Drug Coverage.Spending accounts (HSA, Health Care FSA and Dependent Care FSA).Paid Time Off and Holidays.401k Retirement Plan with Matching Employer Contributions.Life and Accidental Death & Dismemberment (AD&D) Insurance.Paid Leaves.Tuition Assistance.About Regal Rexnord:
Regal Rexnord Corporation (“Regal Rexnord”) is a leading manufacturer of electric motors, electrical motion controls, power generation and mechanical power transmission products and sub-systems, serving customers around the world in the general industrial, consumer, commercial construction, food & beverage, and alternative energy end markets, among others. Regal Rexnord sells its products and solutions to OEMs, through distributors, and directly to end-users. Regal Rexnord is a $7.2B company with 36,000 associates globally.You may not know it, but Regal Rexnord impacts your life every day. The company’s products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyer systems that keep e-commerce flowing, to name a few of the applications where our products are used.Regal Rexnord’s business purpose is to create a better tomorrow by energy-efficiently converting power into motion. This means creating innovative solutions while focusing on both customer needs and the company’s commitment to sustainability. The company’s industrial powertrain and automation solutions offerings are an important part of the company's growth strategy.Equal Employment Opportunity Statement:
Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills.Notification to Agencies:
Please note that Regal Rexnord Corporation and its affiliates and subsidiaries do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.
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