IAPP - International Association of Privacy Professionals
Marketing Manager at International Association of Privacy...
IAPP - International Association of Privacy Professionals, Portsmouth, New Hampshire, United States, 00215
IAPP - International Association of Privacy ProfessionalsMarketing Manager
at International Association of Privacy ProfessionalsYou want to go to work each day with a sense of purpose. You want a work-life balance that is actually balanced. You want to work with other passionate, innovative and committed individuals in one of the hottest segments of today's economy. If you want all this, the IAPP wants you as our next marketing manager. Come join our growing in-house team and bring your skill at formulating strategies and digital direct marketing to position our not-for-profit organization against an emerging wave of for-profit competitors. We need your experience managing campaigns and compelling audiences to take action as we engage more than two million professionals worldwide focused on privacy and data protection.Essential Duties and Responsibilities
Contribute to the development of overall marketing strategies designed to generate leads and build awareness of the IAPP brand.Assist business-unit leaders by developing compelling category-specific marketing materials and initiatives that drive interest and generate leads.Develop and execute digital marketing programs, including direct-response lead generation, content/inbound marketing, paid search and SEO initiatives.Develop marketing automation workflows to support initiatives.Perform data analyses to enhance campaign insights.Communicate project/initiative strategy and work with copywriters and designers to execute campaign materials and other collateral, including product positioning and message testing.Develop and test new offers.Additional duties as assigned.Must be able to travel internationally on occasion.Required Skills and Experience
Bachelor's degree (B.A./B.S.) from four year college or university; and at least five years related experience and/or training; or equivalent combination of education and experience.Proficient with all MS Office applications.Expertise with Salesforce.com, Google Analytics, marketing automation (Marketo) and campaign management, including measurement, reporting and analysis.Experience managing PPC, SEO and content/inbound programs.Please note: Submissions that do not include a cover letter or statement of interest will not be considered.Work Environment
Due to COVID-19 we are taking precautions including having limited staff in the Portsmouth, NH office. For this role the employee will be required to be in the office for onboarding and training. After training there is currently no requirement to be in the office. When the office reopens, this role will return to the Portsmouth, NH location with a hybrid schedule of 3 days in the office and 2 days from wherever they work best.Salary Range
$100K -- $150KMinimum Qualification
Digital Marketing & Social Media, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications
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at International Association of Privacy ProfessionalsYou want to go to work each day with a sense of purpose. You want a work-life balance that is actually balanced. You want to work with other passionate, innovative and committed individuals in one of the hottest segments of today's economy. If you want all this, the IAPP wants you as our next marketing manager. Come join our growing in-house team and bring your skill at formulating strategies and digital direct marketing to position our not-for-profit organization against an emerging wave of for-profit competitors. We need your experience managing campaigns and compelling audiences to take action as we engage more than two million professionals worldwide focused on privacy and data protection.Essential Duties and Responsibilities
Contribute to the development of overall marketing strategies designed to generate leads and build awareness of the IAPP brand.Assist business-unit leaders by developing compelling category-specific marketing materials and initiatives that drive interest and generate leads.Develop and execute digital marketing programs, including direct-response lead generation, content/inbound marketing, paid search and SEO initiatives.Develop marketing automation workflows to support initiatives.Perform data analyses to enhance campaign insights.Communicate project/initiative strategy and work with copywriters and designers to execute campaign materials and other collateral, including product positioning and message testing.Develop and test new offers.Additional duties as assigned.Must be able to travel internationally on occasion.Required Skills and Experience
Bachelor's degree (B.A./B.S.) from four year college or university; and at least five years related experience and/or training; or equivalent combination of education and experience.Proficient with all MS Office applications.Expertise with Salesforce.com, Google Analytics, marketing automation (Marketo) and campaign management, including measurement, reporting and analysis.Experience managing PPC, SEO and content/inbound programs.Please note: Submissions that do not include a cover letter or statement of interest will not be considered.Work Environment
Due to COVID-19 we are taking precautions including having limited staff in the Portsmouth, NH office. For this role the employee will be required to be in the office for onboarding and training. After training there is currently no requirement to be in the office. When the office reopens, this role will return to the Portsmouth, NH location with a hybrid schedule of 3 days in the office and 2 days from wherever they work best.Salary Range
$100K -- $150KMinimum Qualification
Digital Marketing & Social Media, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications
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