TikTok
Product Marketing Manager, Brand Ads SMB
TikTok, Austin, Texas, us, 78716
ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.About the RoleTikTok is currently seeking an experienced product marketing professional with a background in media to lead the go-to-market strategy for Brand Ads within our Small Business Team. As a vital member of the SMB Growth team, this role requires close collaboration with in-market sales leadership, product teams, retention & lifecycle experts, all within a high-growth environment. The ideal candidate should possess strong leadership skills, prioritize effectively, solve problems, drive cross-functional alignment, and be an expert in our ads platform and ecosystem. Candidates must have prior experience in brand ads and be familiar with Small and Medium-sized Business (SMB) marketing.Responsibilities:Own the revenue goal and go-to-market strategy for Brand Ads targeting SMB clients.Utilize qualitative and quantitative data to identify various customer segments and product solutions.Understand the product's value proposition and translate it into compelling messages for customers, prospects, and internal stakeholders.Collaborate with cross-functional teams worldwide to ensure flawless execution of the go-to-market strategy.Qualifications:5+ years of experience working within media in a marketing or product marketing capacity.Previous experience in building, selling, or buying brand ads.BA/BS degree or above.A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adapt quickly to change.A commercial mindset with a track record of delivering against challenging performance goals.Excellent communication, presentation, and analytical skills.Customer service orientation and experience working in a client-facing capacity.TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate our diverse voices and aim to create an environment that reflects the many communities we reach.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TiktokOps.accommodations@tiktok.com.
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