Xplor
Manager, Content Marketing
Xplor, Atlanta, Georgia, United States, 30383
Job Description
Do you have a passion for telling compelling stories through written word and video? Do you have a knack for driving site traffic using SEO best practices?
The Content Marketing Manager will oversee a team of passionate, highly engaged marketers who develop content to drive even greater levels of success for business owners.
Reporting directly to the Vice President, Field Services Marketing, you’ll assist with member acquisition and customer retention through creative means. Your ultimate goal is to position our brands as industry-leading, tech-forward software that also share authoritative, empowering business growth strategies.
You will increase our B2B prospect acquisition by driving our content marketing, SEO strategy, and top funnel lead generation for the Field Services division of Xplor. You’ll do this by leveraging your team of writers and designers to create engaging content through blogs, eBooks, emails, landing pages, sales decks, 1-pagers, press releases, social media, video, and more.
A keen understanding of the critical role that content marketing plays in B2B demand generation is a must as you create content that resonates across micro-market and SMB/mid-market field services businesses.
You will also be responsible for our brand websites including all PPC landing pages. You will collaborate with the Performance Marketing team to optimize spend, increase engagement, and win more qualified MQLs through the creation of eye-catching and engaging ads and landing pages. You will collaborate with our SEO Manager to create and deploy content, deliberately and methodically, based on keyword analysis.
Using GA4, you’ll monitor and report on site traffic and conversion rates, spotting anomalies and trends, then create game plans to combat any downturns.
Responsibilities
Drive B2B ToFu leads into nurture funnels and convert prospects into software demos
Manage a team of content writers, copywriters, graphic designers, web developers, and social media specialists to create compelling pain-point driven content
Drive traffic to our brand websites (FieldEdge and Service Autopilot), monitor KPIs, and report metrics and action plans to VP, Marketing
Increase Share of Voice by executing our SEO strategy including sourcing backlinking opportunities
Identify gaps in existing content and opportunities for new content, page optimizations, and keyword phrase opportunities
Collaborate with Performance Marketing Team to increase MQLs by providing new content and ad copy/design
Guide a social media strategy that includes UGC, influencers, and YouTube
Use website analytics via GA4 to plan A/B testing to increase landing page conversions
Track performance of and refresh email nurture series
Drive Podcast strategy to increase listener share
Collaborate with Brand Marketing Managers on copy and design needs
Provide creative direction and written content reviews to team members
Manage priorities to ensure employees are staying on task and meeting deadlines
Guide your team on their career paths and coach them to success during bi-weekly meetings
Qualifications
Bachelor’s Degree in Marketing, Business, Communications, or other-related field
4-5 years’ experience driving and writing SEO-optimized content, such as long-form content creation, blogs, and gated content
2-3 years’ experience with SEO best practices, keyword research, ranking factors, and the role SEO plays with B2B lead generation
2-3 years’ experience with Google Analytics/GA4, including understanding traffic acquisition, events and conversions, and attribution modeling
1-2 years’ experience with WordPress and Monday.com
Excellent (and fast!) editing and proofreading skills
Ability to convey complex material to a non-technical audience
Ability to transform messages into engaging, informative pieces that are Member-specific and accurate
Ability to set and meet your own deadlines
Excellent prioritization and project management skills
Be a highly self-motivated self-starter
The average base salary pay range for this position is $87,000 to $93,000
May be eligible for a discretionary bonus
What Will Help Your Application?
Experience with increasing views on YouTube
Experience working with YouTube influencers/content creators
Familiarity with Pardot, Salesforce, and Hubspot a plus
Previous podcasting experience
Experience in the SAAS Industry
Experience with the Field Service Industry
What does it mean to work for Xplor?
Our four core values - Make life simple, build for people, move with purpose and create lasting communities - are key to who we are and guide us from how we hire to how we recognize our team members.
Some of the perks of working with us:
Unparalleled opportunities to learn and accelerated career development
A collaborative, team environment with people who truly love what they do
Unlimited paid time off plus 3 day paid volunteer days per year
12 weeks Gender Neutral Paid Parental Leave
Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow
Competitive healthcare benefits including EAP support
Position will be hybrid based out of Atlanta, GA
May be eligible for a discretionary bonus
Good to know
To be considered for employment, you must be legally authorized to work in the location (country) you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time.
Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community.
All Information will be kept confidential according to EEO guidelines.
Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via talent@xplortechnologies.com.
We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.
#J-18808-Ljbffr
Do you have a passion for telling compelling stories through written word and video? Do you have a knack for driving site traffic using SEO best practices?
The Content Marketing Manager will oversee a team of passionate, highly engaged marketers who develop content to drive even greater levels of success for business owners.
Reporting directly to the Vice President, Field Services Marketing, you’ll assist with member acquisition and customer retention through creative means. Your ultimate goal is to position our brands as industry-leading, tech-forward software that also share authoritative, empowering business growth strategies.
You will increase our B2B prospect acquisition by driving our content marketing, SEO strategy, and top funnel lead generation for the Field Services division of Xplor. You’ll do this by leveraging your team of writers and designers to create engaging content through blogs, eBooks, emails, landing pages, sales decks, 1-pagers, press releases, social media, video, and more.
A keen understanding of the critical role that content marketing plays in B2B demand generation is a must as you create content that resonates across micro-market and SMB/mid-market field services businesses.
You will also be responsible for our brand websites including all PPC landing pages. You will collaborate with the Performance Marketing team to optimize spend, increase engagement, and win more qualified MQLs through the creation of eye-catching and engaging ads and landing pages. You will collaborate with our SEO Manager to create and deploy content, deliberately and methodically, based on keyword analysis.
Using GA4, you’ll monitor and report on site traffic and conversion rates, spotting anomalies and trends, then create game plans to combat any downturns.
Responsibilities
Drive B2B ToFu leads into nurture funnels and convert prospects into software demos
Manage a team of content writers, copywriters, graphic designers, web developers, and social media specialists to create compelling pain-point driven content
Drive traffic to our brand websites (FieldEdge and Service Autopilot), monitor KPIs, and report metrics and action plans to VP, Marketing
Increase Share of Voice by executing our SEO strategy including sourcing backlinking opportunities
Identify gaps in existing content and opportunities for new content, page optimizations, and keyword phrase opportunities
Collaborate with Performance Marketing Team to increase MQLs by providing new content and ad copy/design
Guide a social media strategy that includes UGC, influencers, and YouTube
Use website analytics via GA4 to plan A/B testing to increase landing page conversions
Track performance of and refresh email nurture series
Drive Podcast strategy to increase listener share
Collaborate with Brand Marketing Managers on copy and design needs
Provide creative direction and written content reviews to team members
Manage priorities to ensure employees are staying on task and meeting deadlines
Guide your team on their career paths and coach them to success during bi-weekly meetings
Qualifications
Bachelor’s Degree in Marketing, Business, Communications, or other-related field
4-5 years’ experience driving and writing SEO-optimized content, such as long-form content creation, blogs, and gated content
2-3 years’ experience with SEO best practices, keyword research, ranking factors, and the role SEO plays with B2B lead generation
2-3 years’ experience with Google Analytics/GA4, including understanding traffic acquisition, events and conversions, and attribution modeling
1-2 years’ experience with WordPress and Monday.com
Excellent (and fast!) editing and proofreading skills
Ability to convey complex material to a non-technical audience
Ability to transform messages into engaging, informative pieces that are Member-specific and accurate
Ability to set and meet your own deadlines
Excellent prioritization and project management skills
Be a highly self-motivated self-starter
The average base salary pay range for this position is $87,000 to $93,000
May be eligible for a discretionary bonus
What Will Help Your Application?
Experience with increasing views on YouTube
Experience working with YouTube influencers/content creators
Familiarity with Pardot, Salesforce, and Hubspot a plus
Previous podcasting experience
Experience in the SAAS Industry
Experience with the Field Service Industry
What does it mean to work for Xplor?
Our four core values - Make life simple, build for people, move with purpose and create lasting communities - are key to who we are and guide us from how we hire to how we recognize our team members.
Some of the perks of working with us:
Unparalleled opportunities to learn and accelerated career development
A collaborative, team environment with people who truly love what they do
Unlimited paid time off plus 3 day paid volunteer days per year
12 weeks Gender Neutral Paid Parental Leave
Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow
Competitive healthcare benefits including EAP support
Position will be hybrid based out of Atlanta, GA
May be eligible for a discretionary bonus
Good to know
To be considered for employment, you must be legally authorized to work in the location (country) you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time.
Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community.
All Information will be kept confidential according to EEO guidelines.
Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via talent@xplortechnologies.com.
We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.
#J-18808-Ljbffr