Blue Line Foodservice Distribution
Marketing Manager - Mexico
Blue Line Foodservice Distribution, Mexico, Missouri, United States, 65265
Build a Bigger, Better, Bolder FutureImagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.Your Mission:
In this role, you will develop, coordinate and oversee all marketing and advertising activities for assigned franchisees within the Mexico region. You will provide ongoing marketing and brand direction and support to franchisees with local marketing programs. You will work with the marketing team to develop short-term and long-term strategies and marketing programs focused on driving sales, traffic, market share growth and branding across the region.How You’ll Make an Impact:
Plan, develop and execute marketing programs based on consumer insights and business needs.Work with media and creative agencies to develop and execute marketing programs that fulfill brand needs.Lead cross-functional projects to ensure collaboration and support to marketing initiatives that drive business goals.Support, coach, and counsel franchisees with local store marketing programs.Assure brand standards are consistently met across the region.Assess regional performance and opportunities across all franchisees.Travel within the region to fully understand market dynamics, identify new sales opportunities, and to assist franchisees with their specific marketing needs.Provide analysis and recommendations related to regional initiatives.May assist with regional market tests such as but not limited to new products, promotions, and pricing.Develop branded training programs for local marketing teams.Analyze marketing plan effectiveness and cost efficiencies with franchisees for priority situations. Provide further developmental recommendations as needed.Communicate with franchisees, marketing staff and senior management on marketing plans and strategies. Ensure timely, accurate and thorough marketing communication to assigned area of responsibility.Collect and analyze annual ad-plan for all assigned franchisees. Provide recommendations and coach as necessary to stimulate further sales and/or further target investment dollars.Identify and develop marketing action plans, including local store marketing, for priority markets and priority store situations. Assist when needed in plan execution.Conduct meetings (individual, DMA, or CoOp) in-field to expand knowledge bases and further develop Local and Local Store Marketing.Who You Are:
Bachelor’s degree with an emphasis in marketing, communications, or advertising or equivalent work experience may be considered.Five years proven experience developing and executing marketing plans.The ability to analytically and statistically evaluate print, broadcast, marketing effectiveness, overall sales and competitive trends.Knowledge and understanding of vertically integrated marketing philosophies.Excellent presentation skills, with the ability to convey facts and ideas clearly to both individuals and large groups.Experience in agency processes such as briefing, creative development, and media planning.Ability to influence internal and external stakeholders and drive cross-functional collaboration.Evidence of well-developed verbal and written communication and presentation skills.Excellent analytical and problem-solving skills.Excellent planning, time-management, organizational, and multi-tasking skills.Demonstrated proficiency with Microsoft Office applications; Excel, PowerPoint, Word, Adobe Acrobat.The ability to travel 50% by airplane, automobile, or public transportation as necessary, and to adhere to the travel policy guidelines.The ability to work evenings and weekends and in the store as required and directed.Preferred Knowledge, Skills, and Abilities:
Experience in the retail or consumer goods industry, preferably in field marketing.Understanding of basic restaurant operations, particularly customer service.Where You’ll Work:
Half of working time spent in the marketplace consulting with franchisees and evaluating the effectiveness of marketing efforts and expenditures. No hazardous conditions present.Exposure to elements in the store environment.
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In this role, you will develop, coordinate and oversee all marketing and advertising activities for assigned franchisees within the Mexico region. You will provide ongoing marketing and brand direction and support to franchisees with local marketing programs. You will work with the marketing team to develop short-term and long-term strategies and marketing programs focused on driving sales, traffic, market share growth and branding across the region.How You’ll Make an Impact:
Plan, develop and execute marketing programs based on consumer insights and business needs.Work with media and creative agencies to develop and execute marketing programs that fulfill brand needs.Lead cross-functional projects to ensure collaboration and support to marketing initiatives that drive business goals.Support, coach, and counsel franchisees with local store marketing programs.Assure brand standards are consistently met across the region.Assess regional performance and opportunities across all franchisees.Travel within the region to fully understand market dynamics, identify new sales opportunities, and to assist franchisees with their specific marketing needs.Provide analysis and recommendations related to regional initiatives.May assist with regional market tests such as but not limited to new products, promotions, and pricing.Develop branded training programs for local marketing teams.Analyze marketing plan effectiveness and cost efficiencies with franchisees for priority situations. Provide further developmental recommendations as needed.Communicate with franchisees, marketing staff and senior management on marketing plans and strategies. Ensure timely, accurate and thorough marketing communication to assigned area of responsibility.Collect and analyze annual ad-plan for all assigned franchisees. Provide recommendations and coach as necessary to stimulate further sales and/or further target investment dollars.Identify and develop marketing action plans, including local store marketing, for priority markets and priority store situations. Assist when needed in plan execution.Conduct meetings (individual, DMA, or CoOp) in-field to expand knowledge bases and further develop Local and Local Store Marketing.Who You Are:
Bachelor’s degree with an emphasis in marketing, communications, or advertising or equivalent work experience may be considered.Five years proven experience developing and executing marketing plans.The ability to analytically and statistically evaluate print, broadcast, marketing effectiveness, overall sales and competitive trends.Knowledge and understanding of vertically integrated marketing philosophies.Excellent presentation skills, with the ability to convey facts and ideas clearly to both individuals and large groups.Experience in agency processes such as briefing, creative development, and media planning.Ability to influence internal and external stakeholders and drive cross-functional collaboration.Evidence of well-developed verbal and written communication and presentation skills.Excellent analytical and problem-solving skills.Excellent planning, time-management, organizational, and multi-tasking skills.Demonstrated proficiency with Microsoft Office applications; Excel, PowerPoint, Word, Adobe Acrobat.The ability to travel 50% by airplane, automobile, or public transportation as necessary, and to adhere to the travel policy guidelines.The ability to work evenings and weekends and in the store as required and directed.Preferred Knowledge, Skills, and Abilities:
Experience in the retail or consumer goods industry, preferably in field marketing.Understanding of basic restaurant operations, particularly customer service.Where You’ll Work:
Half of working time spent in the marketplace consulting with franchisees and evaluating the effectiveness of marketing efforts and expenditures. No hazardous conditions present.Exposure to elements in the store environment.
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