Nesco Resource
Marketing Brand Content Manager - (Healthcare)
Nesco Resource, Nashville, Tennessee, United States,
Project Alignment: Market Brand
Please submit portfolios.Must-Have Desired Traits/Experiences
Experience in marketing, communications, or brand strategyExcellent writing and interpersonal communications skillsExperience in client services/stakeholder managementRequired/Preferred Experience
5-7 years in communications, marketing, brand, or healthcare operations; agency experience a plus.Additional Information
This is a great opportunity for someone with a communications-oriented background who wants to expand into brand strategy and operations.Brand Communications Manager Job Description
Reports to:
Director, Market Brand Content & StyleThe Brand Content Manager will work collaboratively with corporate, division, and facility Marketing & Corporate Affairs teams to create and manage content that supports the market brand business objectives and Brand initiatives.The Brand Content Manager will be expected to provide consistent, scalable, and strategic frameworks and work collaboratively with various internal stakeholders such as corporate Digital, Creative Services, Internal Communications, Human Resources, and Marketing and Brand Strategy teams.This role will be responsible for supporting change management frameworks for rebrands, operational plans for deploying campaigns and internal activations, drafting core messages for all brand and marketing initiatives, and promotional messages for our brands and services.Content includes, but is not limited to, socialization and communication plans, internal messages (newsletters, announcements, etc.), change management and brand activation plans, executive messages, video scripts, and more. The Brand Content Manager will oversee content development and collaboration among subject matter experts and communication/content specialists, who write, evaluate, fact-check, proofread, and edit from nuanced functions across the organization. The Brand Content Manager will also serve as a brand ambassador sharing the broader story and aligning communication tactics with our brand guidelines.GENERAL SUMMARY OF DUTIES
Write, edit, and project-manage content that supports market brand implementation, marketing strategy, and brand strategy and operations.Collaborate with the corporate communications and brand teams to ensure alignment with brand guidelines and enterprise storytelling.Create and/or consult on operational communications materials for all audiences as needed, working closely with the Director, Market Brand Content & Style.Help identify, document, and summarize key marketing priorities, issues, and opportunities for stakeholders.Support core message development for our market brands that show an understanding of nuanced audiences and topics, while using appropriate bridge language.Support development of executive messages/talking points for internal and external audiences.Collaborate with other departments and partners on materials to ensure content and messages support the brand story and are consistent with the organization's writing style, voice, and tone.Provide copywriting for marketing materials.Develop content for brand trainings.Proofread materials for consistency, adherence to style/messaging guides, and factual accuracy; manage review process with subject matter experts.QUALIFICATIONS
Skilled marketing or communications professional with a minimum of 5-7 years experience in communications, change management, brand strategy and development, or similar role(s); healthcare and/or operational-focused communications experience is preferred.Ability to effectively interact with senior leadership and sustain strong collegial relationships.Understanding of how communications tactics contribute to a broader brand and organizational strategy.Excellent writing skills and editorial ability.Ability to adapt writing style for different audiences and media, including print, digital, event scripting, video, and more.Experienced in distilling complex operational subject material into easy-to-understand, digestible content.Must be self-motivated; deadline-oriented.Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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Please submit portfolios.Must-Have Desired Traits/Experiences
Experience in marketing, communications, or brand strategyExcellent writing and interpersonal communications skillsExperience in client services/stakeholder managementRequired/Preferred Experience
5-7 years in communications, marketing, brand, or healthcare operations; agency experience a plus.Additional Information
This is a great opportunity for someone with a communications-oriented background who wants to expand into brand strategy and operations.Brand Communications Manager Job Description
Reports to:
Director, Market Brand Content & StyleThe Brand Content Manager will work collaboratively with corporate, division, and facility Marketing & Corporate Affairs teams to create and manage content that supports the market brand business objectives and Brand initiatives.The Brand Content Manager will be expected to provide consistent, scalable, and strategic frameworks and work collaboratively with various internal stakeholders such as corporate Digital, Creative Services, Internal Communications, Human Resources, and Marketing and Brand Strategy teams.This role will be responsible for supporting change management frameworks for rebrands, operational plans for deploying campaigns and internal activations, drafting core messages for all brand and marketing initiatives, and promotional messages for our brands and services.Content includes, but is not limited to, socialization and communication plans, internal messages (newsletters, announcements, etc.), change management and brand activation plans, executive messages, video scripts, and more. The Brand Content Manager will oversee content development and collaboration among subject matter experts and communication/content specialists, who write, evaluate, fact-check, proofread, and edit from nuanced functions across the organization. The Brand Content Manager will also serve as a brand ambassador sharing the broader story and aligning communication tactics with our brand guidelines.GENERAL SUMMARY OF DUTIES
Write, edit, and project-manage content that supports market brand implementation, marketing strategy, and brand strategy and operations.Collaborate with the corporate communications and brand teams to ensure alignment with brand guidelines and enterprise storytelling.Create and/or consult on operational communications materials for all audiences as needed, working closely with the Director, Market Brand Content & Style.Help identify, document, and summarize key marketing priorities, issues, and opportunities for stakeholders.Support core message development for our market brands that show an understanding of nuanced audiences and topics, while using appropriate bridge language.Support development of executive messages/talking points for internal and external audiences.Collaborate with other departments and partners on materials to ensure content and messages support the brand story and are consistent with the organization's writing style, voice, and tone.Provide copywriting for marketing materials.Develop content for brand trainings.Proofread materials for consistency, adherence to style/messaging guides, and factual accuracy; manage review process with subject matter experts.QUALIFICATIONS
Skilled marketing or communications professional with a minimum of 5-7 years experience in communications, change management, brand strategy and development, or similar role(s); healthcare and/or operational-focused communications experience is preferred.Ability to effectively interact with senior leadership and sustain strong collegial relationships.Understanding of how communications tactics contribute to a broader brand and organizational strategy.Excellent writing skills and editorial ability.Ability to adapt writing style for different audiences and media, including print, digital, event scripting, video, and more.Experienced in distilling complex operational subject material into easy-to-understand, digestible content.Must be self-motivated; deadline-oriented.Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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