Nesco Resource
Marketing Brand Content Manager - (Healthcare)
Nesco Resource, Nashville, Tennessee, United States,
Project Alignment: Market Brand
Please submit portfoliosWhat are must-have desired traits/experiences that theManager would most like to see?1. Experience in marketing, communications or brand strategy2. Excellent writing and interpersonal communications skills3. Experience in client services/stakeholdermanagementRequired/Preferred Experience:5-7 years in communications,marketing, brand or healthcare operations; agency experience a plus
Additional Information you would like to add:This is a great opportunity for someone with a communications-orientedbackground who wants to expand into brand strategy and operations.
Brand
Communications Manager
Job DescriptionReports to:
Director, Market Brand Content & StyleThe Brand Content Manager will work collaboratively with corporate, division and facility Marketing & Corporate Affairs teams to create and manage content that support the *** and market brand business objectives and Brand initiatives.Brand Content Manager will be expected to provide consistent, scalable and strategic frameworks and work collaboratively with various internal stakeholders such as corporate Digital, Creative Services, Internal Communications, Human Resources and Marketing and B rand Strategy teams .This role will be responsible for supporting change management frameworks for rebrands, operational plans for deploying campaigns and internal activation s , drafting of core messages for all brand and marketing initiatives and promotional messages for our *** brands and services .Content includes , but is not limited to, socialization and communication plans, internal messages (newsletters, announcements, etc.) , change management and brand activation plans, executive messages, video scripts and more. The Brand Content Manager will oversee content development and collaboration among subject matter experts and communication/content specialists, who write, evaluate, fact-check, proofread and edit from nuanced functions across ***. The Brand Content Manager will also serve as an *** brand ambassador sharing the broader *** story and align ing communication tactics with our brand guidelines.GENERAL SUMMARY OF DUTIES
Write, edit and project-manage content that support s market brand implementation, marketing strategy and brand strategy and operations.Collaborate with the corporate communications and brand teams to ensure alignment with brand guidelines and enterprise storytellingCreate and/or consult on operational communication s materials for all *** audiences as needed, working closely with the Director, Market Brand Content & StyleHelp identify, document and summarize key marketing priorities, issues and opportunities for *** stakeholdersSupport core message developing for our *** market brand s that show an understanding of nuanced audiences and topics, while using appropriate bridge language to the *** brandSupport development of executive messages/talking points for internal and external audiencesCollaborate with other departments and partners on materials to ensure content and messages support the *** brand story and are consistent with the organizations writing style, voice and toneProvide copywriting for marketing materialsDevelop content for brand trainingsProofread materials for consistency, adherence to style/messaging guides and factual accuracy; manage review process with subject matter expertsQUALIFICATIONSSkilled marketing or communications professional with a minimum of 5-7 years experience in communications, change management, brand strategy and development or similar role(s) healthcare and/or operational-focused communications experience is preferredAbility to effectively interact with senior leadership and sustain strong collegial relationshipsUnderstanding of how communications tactics contribute to a broader brand and organizational strategyExcellent writing skills and editorial abilityAbility to adapt writing style for different audiences and media, including print, digital, event scripting, video and moreExperienced in distilling complex operational subject material into easy-to-understand, digestible contentMust be self-motivated; deadline-oriented
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.#J-18808-Ljbffr
Please submit portfoliosWhat are must-have desired traits/experiences that theManager would most like to see?1. Experience in marketing, communications or brand strategy2. Excellent writing and interpersonal communications skills3. Experience in client services/stakeholdermanagementRequired/Preferred Experience:5-7 years in communications,marketing, brand or healthcare operations; agency experience a plus
Additional Information you would like to add:This is a great opportunity for someone with a communications-orientedbackground who wants to expand into brand strategy and operations.
Brand
Communications Manager
Job DescriptionReports to:
Director, Market Brand Content & StyleThe Brand Content Manager will work collaboratively with corporate, division and facility Marketing & Corporate Affairs teams to create and manage content that support the *** and market brand business objectives and Brand initiatives.Brand Content Manager will be expected to provide consistent, scalable and strategic frameworks and work collaboratively with various internal stakeholders such as corporate Digital, Creative Services, Internal Communications, Human Resources and Marketing and B rand Strategy teams .This role will be responsible for supporting change management frameworks for rebrands, operational plans for deploying campaigns and internal activation s , drafting of core messages for all brand and marketing initiatives and promotional messages for our *** brands and services .Content includes , but is not limited to, socialization and communication plans, internal messages (newsletters, announcements, etc.) , change management and brand activation plans, executive messages, video scripts and more. The Brand Content Manager will oversee content development and collaboration among subject matter experts and communication/content specialists, who write, evaluate, fact-check, proofread and edit from nuanced functions across ***. The Brand Content Manager will also serve as an *** brand ambassador sharing the broader *** story and align ing communication tactics with our brand guidelines.GENERAL SUMMARY OF DUTIES
Write, edit and project-manage content that support s market brand implementation, marketing strategy and brand strategy and operations.Collaborate with the corporate communications and brand teams to ensure alignment with brand guidelines and enterprise storytellingCreate and/or consult on operational communication s materials for all *** audiences as needed, working closely with the Director, Market Brand Content & StyleHelp identify, document and summarize key marketing priorities, issues and opportunities for *** stakeholdersSupport core message developing for our *** market brand s that show an understanding of nuanced audiences and topics, while using appropriate bridge language to the *** brandSupport development of executive messages/talking points for internal and external audiencesCollaborate with other departments and partners on materials to ensure content and messages support the *** brand story and are consistent with the organizations writing style, voice and toneProvide copywriting for marketing materialsDevelop content for brand trainingsProofread materials for consistency, adherence to style/messaging guides and factual accuracy; manage review process with subject matter expertsQUALIFICATIONSSkilled marketing or communications professional with a minimum of 5-7 years experience in communications, change management, brand strategy and development or similar role(s) healthcare and/or operational-focused communications experience is preferredAbility to effectively interact with senior leadership and sustain strong collegial relationshipsUnderstanding of how communications tactics contribute to a broader brand and organizational strategyExcellent writing skills and editorial abilityAbility to adapt writing style for different audiences and media, including print, digital, event scripting, video and moreExperienced in distilling complex operational subject material into easy-to-understand, digestible contentMust be self-motivated; deadline-oriented
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.#J-18808-Ljbffr