NWACC
Brightwater Marketing Coordinator
NWACC, Rogers, Arkansas, United States, 72758
NorthWest Arkansas Community College (NWACC) provides quality and affordable higher education to empower lives and strengthen communities within Northwest Arkansas and surrounding areas.As the largest community college in Arkansas, NWACC is recognized as a leader in education. NWACC offers a full range of associate degrees, certificates and workforce training programs that prepare students for rewarding futures and careers.NWACC employees are dedicated to fostering a diverse educational community and cultural learning environment that supports student success.Under the collaborative direction of Brightwater; A Center for the Study of Food, NWACC Marketing, and the Walton Family Foundation, this position will continue to promote and maintain NWACC’s Brightwater marketing and community outreach presence, as well as develop and implement all marketing strategies and campaigns related to the current programs and its future endeavors. In consultation with others, this position will be the lead content creator for all things Brightwater in order to increase brand awareness, recruit for the signature programs, and draw students, visitors, and industry to the region. This position will have regional, national, and international reach and needs to demonstrate competence in driving prospects to convert to enrollment and creating, maintaining, and analyzing all marketing content therein. Finally, this person will be the lead outreach ambassador for each program, including attending events, regional K12 schools, conferences, and professional development to capture content, network, promote the programs, and draw enrollment.This innovative thought leader will be adept at evaluating the needs of the consumer market and will understand how and where to acquire knowledge about the industry and governmental needs in the food industry as well as in consumer trends in eating, growing, and education and demands related to the food industry. This person will execute marketing strategies to promote culinary, baking and pastry, apprenticeship, professional training, and consumer-based education in Northwest Arkansas. This position supports the collective missions of NWACC, Brightwater, and the Walton Family Foundation, and reports monthly on the strategy for, and production and performance of, the WFF grants funds dedicated to marketing.Essential Duties
INBOUND MARKETING
Create a minimum of 3 social media posts of instructor, alumni or student content each month to drive leads, subscribers, awareness, and/or other important metrics (examples include whitepapers, infographics, guides, templates, etc.).Blog/email marketing (Axios) on an ongoing basis to support and promote Brightwater programs and the culinary & hospitality industry and lifestyle to attract site visitors through search, social media, and email subscribers.Grow our subscriber base by providing regular, helpful content that’s aligned with their needs and interests.SOCIAL MEDIA
Build and manage the Brightwater social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.Create shareable content appropriate for specific networks; such as YouTube; to spread our brand and content.Monitor and engage in relevant social discussions about the culinary & hospitality industry both from existing leads and students/customers as well as from brand new audiences.Run regular social promotions and campaigns and track their success for program enrollment, CORE programming, pop-up events and other events as discussed with the Brightwater Leadership Team.Updates TouchNet system for marketing and sales of Brightwater’s CORE and BWorkforce Readiness programs related courses and products.Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.Drive consistent, relevant traffic and leads from NWACC’s social network presence.Explore ways to engage and identify new social networks to reach our target audience.Track, measure, and analyze all initiatives to report on social media ROI.Perform any other related duties for Brightwater as required or assigned.OUTREACH
Connect with influential media outlets and journalists to place stories about program news and other initiatives.Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.Create content regularly to grow the program’s footprint (press releases, announcements, and creative content).Attend and assist with all marketing aspects of specialized events specific to Brightwater as needed.Work alongside the Brightwater Leadership Team to design Brightwater specific merchandise for sale within the school and online.Meet with NWACC PR/ Marketing and Communications team monthly.Rate of pay: $47,000 - 55,000 annualizedKNOWLEDGE
Know the key areas of marketing (social media, content marketing, email marketing).Know how to plan, create, develop, implement, and analyze a marketing strategy.Know project management methodology and utilize project management software such as Asana.Know how to collaborate to lead efforts to use CRM software and make website updates.SKILLS
Use marketing measurement tools, make detailed analyses of data and information, and make recommendations, emphasizing market research data and analytics.Demonstrate skills of social presence and brand advocacy in the community.Speak and write effectively, emphasizing developing professional relationships and presenting marketing messages.Demonstrate strong organization and prioritization skills.Demonstrate skill in creating, editing, and promoting written and visual content.Demonstrate skill in using a computer, camera, video, editing, Adobe, and modern office suite software.ABILITIES
Be self-motivated and versatile.Demonstrate design-thinking sensibilities.Demonstrate ability to work well in a fast-paced, collaborative environment.Demonstrate ability to stay current in marketing trends and news.Physical Demands
The physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.While performing the functions of this job, the employee is:Frequently:
Manipulate items with fingers, including keyboardingSittingStandingWalkingConstantly:
HearingRepetitive motionTalkingThe worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and/or visual inspection at distances close to the eyes.Environmental Conditions
The following work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually moderate.Required Qualifications
BA/BS degree in a related field plus a minimum of 3 years of relevant work experience, or an Associate’s Degree plus extensive experience (6+ years) and portfolio.Progressively responsible equivalent work experience.Experience in developing and implementing marketing campaigns and creating campaign content including web, social, video, photos, and graphic design. Having experience in all these areas will be useful in this position.Demonstrated proficiency in using marketing strategies to generate traffic, convert visitors to leads, and then nurture them using dynamic workflows into converted customers.Active and well-rounded personal presence in social media, with a command of each network and their best practices.Preferred Qualifications
Knowledge and ability to operate a drone and a FAA Remote Pilot Certificate license or willing to obtain a FAA Remote Pilot Certificate/ Commercial Drone LicenseKnowledge of Food photography/ videographyNWACC is an Equal Opportunity Employer, please see our EEO policy.
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INBOUND MARKETING
Create a minimum of 3 social media posts of instructor, alumni or student content each month to drive leads, subscribers, awareness, and/or other important metrics (examples include whitepapers, infographics, guides, templates, etc.).Blog/email marketing (Axios) on an ongoing basis to support and promote Brightwater programs and the culinary & hospitality industry and lifestyle to attract site visitors through search, social media, and email subscribers.Grow our subscriber base by providing regular, helpful content that’s aligned with their needs and interests.SOCIAL MEDIA
Build and manage the Brightwater social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.Create shareable content appropriate for specific networks; such as YouTube; to spread our brand and content.Monitor and engage in relevant social discussions about the culinary & hospitality industry both from existing leads and students/customers as well as from brand new audiences.Run regular social promotions and campaigns and track their success for program enrollment, CORE programming, pop-up events and other events as discussed with the Brightwater Leadership Team.Updates TouchNet system for marketing and sales of Brightwater’s CORE and BWorkforce Readiness programs related courses and products.Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.Drive consistent, relevant traffic and leads from NWACC’s social network presence.Explore ways to engage and identify new social networks to reach our target audience.Track, measure, and analyze all initiatives to report on social media ROI.Perform any other related duties for Brightwater as required or assigned.OUTREACH
Connect with influential media outlets and journalists to place stories about program news and other initiatives.Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.Create content regularly to grow the program’s footprint (press releases, announcements, and creative content).Attend and assist with all marketing aspects of specialized events specific to Brightwater as needed.Work alongside the Brightwater Leadership Team to design Brightwater specific merchandise for sale within the school and online.Meet with NWACC PR/ Marketing and Communications team monthly.Rate of pay: $47,000 - 55,000 annualizedKNOWLEDGE
Know the key areas of marketing (social media, content marketing, email marketing).Know how to plan, create, develop, implement, and analyze a marketing strategy.Know project management methodology and utilize project management software such as Asana.Know how to collaborate to lead efforts to use CRM software and make website updates.SKILLS
Use marketing measurement tools, make detailed analyses of data and information, and make recommendations, emphasizing market research data and analytics.Demonstrate skills of social presence and brand advocacy in the community.Speak and write effectively, emphasizing developing professional relationships and presenting marketing messages.Demonstrate strong organization and prioritization skills.Demonstrate skill in creating, editing, and promoting written and visual content.Demonstrate skill in using a computer, camera, video, editing, Adobe, and modern office suite software.ABILITIES
Be self-motivated and versatile.Demonstrate design-thinking sensibilities.Demonstrate ability to work well in a fast-paced, collaborative environment.Demonstrate ability to stay current in marketing trends and news.Physical Demands
The physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.While performing the functions of this job, the employee is:Frequently:
Manipulate items with fingers, including keyboardingSittingStandingWalkingConstantly:
HearingRepetitive motionTalkingThe worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and/or visual inspection at distances close to the eyes.Environmental Conditions
The following work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually moderate.Required Qualifications
BA/BS degree in a related field plus a minimum of 3 years of relevant work experience, or an Associate’s Degree plus extensive experience (6+ years) and portfolio.Progressively responsible equivalent work experience.Experience in developing and implementing marketing campaigns and creating campaign content including web, social, video, photos, and graphic design. Having experience in all these areas will be useful in this position.Demonstrated proficiency in using marketing strategies to generate traffic, convert visitors to leads, and then nurture them using dynamic workflows into converted customers.Active and well-rounded personal presence in social media, with a command of each network and their best practices.Preferred Qualifications
Knowledge and ability to operate a drone and a FAA Remote Pilot Certificate license or willing to obtain a FAA Remote Pilot Certificate/ Commercial Drone LicenseKnowledge of Food photography/ videographyNWACC is an Equal Opportunity Employer, please see our EEO policy.
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