Deluxe
Product Marketing Manager
Deluxe, Atlanta, Georgia, United States, 30383
WHO YOU ARE:Do you love being a subject matter expert? Do you enjoy bringing product to life? Do you have a good understanding of Merchant or Financial Services? Can you craft different user stories for various GTM strategies?
ABOUT US:Deluxe Merchant Services+ (https://www.deluxe.com/merchant-services/) is a complete payment processing solution that accepts a wide range of payment methods, simplifies PCI compliance and deposits money in your bank account while delivering a smooth checkout experience. It's never been easier to pay and get paid.
RESPONSIBILITIES:Partner cross functionally with Product Management, Sales, Marketing, and other stakeholders to develop, initiate, inform and drive go-to-market strategyCreate GTM roadmap to capture and coordinate the timing of all the activities required to release a new product or customer experienceCreate positioning and messaging that resonates with target buyersHone key messaging and ensure that all GTM materials represent correct messaging and timingDevelop and manage product persona, product positioning, value proposition, and messaging to be utilizedAnalyze market research, sales analytics, identifying competitive threats to create best-in-class marketing initiatives to drive salesLead and manage the development of product experience and marketing assets, including sales tools, and marketing collateral including photos, videos, web, and interactive experiencesBASIC QUALIFICATIONS:Education and Experience: Bachelor's Degree AND 7 years relevant experience; OR HS/GED AND 9 years relevant experienceExperience in campaign or program management in a B2B environmentProject management with multiple stakeholder groupsManagement of project, budget and resource allocation to support success and efficiencyExperience working on demand creation teams and supporting programs to drive revenueMust be 18 years of age or olderPREFERRED QUALIFICATIONS:
(but not required)Education: Bachelor's Degree in Marketing, Communications or Business ManagementExperience with Merchant Services or Financial Services7 years experience of Campaign or Product Management in B2B environmentUnderstand how to use integrated delivery mechanisms, processes and technologies in an overall demand creation approachStrong relationship builder with marketing and sales functionsDirect content building required for complex demand creation programsApply the demand frameworks to program implementationsDeluxe Corporation is an Equal Opportunity / Affirmative Action employer:All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.EOE/Minorities/Females/Vet/DisabilityPlease view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com.
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ABOUT US:Deluxe Merchant Services+ (https://www.deluxe.com/merchant-services/) is a complete payment processing solution that accepts a wide range of payment methods, simplifies PCI compliance and deposits money in your bank account while delivering a smooth checkout experience. It's never been easier to pay and get paid.
RESPONSIBILITIES:Partner cross functionally with Product Management, Sales, Marketing, and other stakeholders to develop, initiate, inform and drive go-to-market strategyCreate GTM roadmap to capture and coordinate the timing of all the activities required to release a new product or customer experienceCreate positioning and messaging that resonates with target buyersHone key messaging and ensure that all GTM materials represent correct messaging and timingDevelop and manage product persona, product positioning, value proposition, and messaging to be utilizedAnalyze market research, sales analytics, identifying competitive threats to create best-in-class marketing initiatives to drive salesLead and manage the development of product experience and marketing assets, including sales tools, and marketing collateral including photos, videos, web, and interactive experiencesBASIC QUALIFICATIONS:Education and Experience: Bachelor's Degree AND 7 years relevant experience; OR HS/GED AND 9 years relevant experienceExperience in campaign or program management in a B2B environmentProject management with multiple stakeholder groupsManagement of project, budget and resource allocation to support success and efficiencyExperience working on demand creation teams and supporting programs to drive revenueMust be 18 years of age or olderPREFERRED QUALIFICATIONS:
(but not required)Education: Bachelor's Degree in Marketing, Communications or Business ManagementExperience with Merchant Services or Financial Services7 years experience of Campaign or Product Management in B2B environmentUnderstand how to use integrated delivery mechanisms, processes and technologies in an overall demand creation approachStrong relationship builder with marketing and sales functionsDirect content building required for complex demand creation programsApply the demand frameworks to program implementationsDeluxe Corporation is an Equal Opportunity / Affirmative Action employer:All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.EOE/Minorities/Females/Vet/DisabilityPlease view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com.
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