REPAY - Realtime Electronic Payments
Product Marketing Manager
REPAY - Realtime Electronic Payments, Atlanta, Georgia, United States, 30383
About Repay
REPAY (“Realtime Electronic Payments” / NASDAQ TICKER: RPAY) is an established and fast-growing publicly traded financial technology and payment processing company headquartered in Atlanta, Georgia, with offices across the country. REPAY enables its customers to accept payments anytime, anywhere, and through any channel while providing a secure, seamless, and enjoyable payment experience for the end consumers. REPAY offers a comprehensive suite of electronic payment and funding solutions, including debit and credit card processing, ACH processing, Instant Funding, and electronic bill payment systems with full IVR, text, and mobile capabilities.About The Role
We are looking for an experienced Product Marketing Specialist with a background in B2B storytelling to join our Marketing team. This position will help develop internal and external strategies, collateral, and messaging to support REPAY’s product launches and enhancements.Responsibilities
Conduct thorough market research to identify trends, opportunities, and challenges; analyze competitor activities and market dynamics to inform product positioning and differentiation.Develop and implement go-to-market plans for new product launches, working cross-functionally with product development, sales, and other teams.Define target customer segments and create targeted messaging to address their specific needs.Craft compelling product narratives and value propositions that resonate with target audiences.Create relevant external marketing content for consumption through various platforms, including slicks/one-pagers, email, blogs, webinars, website copy, and videos.Develop case studies and testimonials through both internal and customer interviews.Create and execute industry-specific email campaigns using HubSpot to existing clients and prospects and work with the sales ops team to develop cadence, product spotlights, etc.Provide sales teams with the necessary tools and training to effectively communicate product value propositions to customers.Develop sales support materials, such as playbooks, sales decks, and FAQs, to address common customer inquiries.Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.Skills & Experience Needed
5+ years in high-tech, B2B product marketing experience.Bachelor’s degree in marketing, business, or related field.Fintech, Payments, and/or Financial Services experience strongly preferred.Proven experience in product marketing, with a track record of successful product launches.Strong analytical skills and the ability to translate data into actionable insights.Excellent written and verbal communication skills.Ability to collaborate effectively with cross-functional teams.Creative thinking and a strategic mindset.Prior experience with HubSpot strongly preferred.Ability to work and thrive in a fast-paced, distributed, technology-focused organization.Travel up to 10%.REPAY’s core values are Excellence, Passion, Innovation, Respect, and Integrity.REPAY is an Equal Opportunity Employer and we promote a company culture where diversity, equity, and inclusion are central. We are committed to building our teams and growing a company in which employees can succeed, regardless of race, color, national origin, sex, sexual orientation, gender identity or expression, transgender status, pregnancy, religion, age (40 and over), disability, service in the uniformed services, protected veteran status, genetic information, or any other classification protected by federal, state, or local law.We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
#J-18808-Ljbffr
REPAY (“Realtime Electronic Payments” / NASDAQ TICKER: RPAY) is an established and fast-growing publicly traded financial technology and payment processing company headquartered in Atlanta, Georgia, with offices across the country. REPAY enables its customers to accept payments anytime, anywhere, and through any channel while providing a secure, seamless, and enjoyable payment experience for the end consumers. REPAY offers a comprehensive suite of electronic payment and funding solutions, including debit and credit card processing, ACH processing, Instant Funding, and electronic bill payment systems with full IVR, text, and mobile capabilities.About The Role
We are looking for an experienced Product Marketing Specialist with a background in B2B storytelling to join our Marketing team. This position will help develop internal and external strategies, collateral, and messaging to support REPAY’s product launches and enhancements.Responsibilities
Conduct thorough market research to identify trends, opportunities, and challenges; analyze competitor activities and market dynamics to inform product positioning and differentiation.Develop and implement go-to-market plans for new product launches, working cross-functionally with product development, sales, and other teams.Define target customer segments and create targeted messaging to address their specific needs.Craft compelling product narratives and value propositions that resonate with target audiences.Create relevant external marketing content for consumption through various platforms, including slicks/one-pagers, email, blogs, webinars, website copy, and videos.Develop case studies and testimonials through both internal and customer interviews.Create and execute industry-specific email campaigns using HubSpot to existing clients and prospects and work with the sales ops team to develop cadence, product spotlights, etc.Provide sales teams with the necessary tools and training to effectively communicate product value propositions to customers.Develop sales support materials, such as playbooks, sales decks, and FAQs, to address common customer inquiries.Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing strategies.Skills & Experience Needed
5+ years in high-tech, B2B product marketing experience.Bachelor’s degree in marketing, business, or related field.Fintech, Payments, and/or Financial Services experience strongly preferred.Proven experience in product marketing, with a track record of successful product launches.Strong analytical skills and the ability to translate data into actionable insights.Excellent written and verbal communication skills.Ability to collaborate effectively with cross-functional teams.Creative thinking and a strategic mindset.Prior experience with HubSpot strongly preferred.Ability to work and thrive in a fast-paced, distributed, technology-focused organization.Travel up to 10%.REPAY’s core values are Excellence, Passion, Innovation, Respect, and Integrity.REPAY is an Equal Opportunity Employer and we promote a company culture where diversity, equity, and inclusion are central. We are committed to building our teams and growing a company in which employees can succeed, regardless of race, color, national origin, sex, sexual orientation, gender identity or expression, transgender status, pregnancy, religion, age (40 and over), disability, service in the uniformed services, protected veteran status, genetic information, or any other classification protected by federal, state, or local law.We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
#J-18808-Ljbffr