Philips
Business Marketing Manager Interventional Radiology & Neuro Intervention - Image
Philips, California, Missouri, United States, 65018
Job Title
Business Marketing Manager Interventional Radiology & Neuro Intervention - Image Guided Therapy (APAC/Growth- APAC base)Job Description
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common: an unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.In this role, you have the opportunity to make life betterLooking at the challenges the world is facing today, Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.The Business Marketing Manager drives superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the assigned portfolio (incl. technologies, care settings, the associated product, solutions, services) in alignment with the Markets’ Business and overall Marketing strategy. They ensure perfect and flawless new product introductions and launches at market/country level. They enable performance of the portfolio in scope, including phase-in and phase-out management, as well as help sales teams by ensuring sales enablers are in place.The BMM also supports and coaches the Modality Sales and Clinical teams in APAC Market as a one-point contact to the Business, product and ensures Marketing strategy and plans are aligned. This includes marketing performance optimization (KPIs) and drives continuous improvements applying LEAN and commercial excellence.This role will act as product expert in Fixed system (30% of time) for Growth market.Your role:Marketing alignment:
coordinate with business unit marketing and marketing ops team to build an effective marketing campaign and executing activities that can improve market share in Interventional radiology (IR) and Neuro Intervention.KOL & Reference sites:
Maintaining and developing a regional network of clinical Key Opinion Leaders (KOL’s) and in coordination with clinical science, jointly driving ideation and feasibility studies on future technologies in line with the BIU strategy in IR/Neuro.Sales Strategy Evolution:
Coordinate with sales operations team to ensure alignment on large volume projects.Direct Customer Engagement:
Proactively engage with key customers to discuss and understand their long-term strategies.Portfolio Strategy & Management:
Handle the lifecycle of fixed system portfolio, ensuring timely product introductions and phase-outs.Market Analysis:
Stay attuned to market trends and competitor actions.Strategic Collaboration:
Foster strong relationships with Category and Product Managers.AOP process:
Incorporate key enablers into overarching business strategies.Commercial Lead for the Long Term:
Spearhead Business Development discussions with customers.Performance Tracking:
Monitor long-term performance metrics.Market Expansion Initiatives:
Identify opportunities to lay groundwork for future business growth.Team Leadership:
Lead the specialist support team in alignment with the company's transformative vision.You're the right fit if:Bachelor's degree preferred.5+ years of clinical sales experience in hospital setting preferred.Ability to effectively manage assigned accounts.Strong clinical and technical knowledge in minimally invasive interventional procedures.5+ years of marketing & sales management experience.Professional presence that influences desired results.Strong interpersonal and communication skills.Excellent planning and organizational project management skills.Ability to develop product positioning strategies.Must reside within APAC territory with the ability to travel as needed.Strong leadership and team building skills.IT Solutions sales experience.About PhilipsWe are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
#J-18808-Ljbffr
Business Marketing Manager Interventional Radiology & Neuro Intervention - Image Guided Therapy (APAC/Growth- APAC base)Job Description
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common: an unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.In this role, you have the opportunity to make life betterLooking at the challenges the world is facing today, Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.The Business Marketing Manager drives superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and ensure profitability and growth of the assigned portfolio (incl. technologies, care settings, the associated product, solutions, services) in alignment with the Markets’ Business and overall Marketing strategy. They ensure perfect and flawless new product introductions and launches at market/country level. They enable performance of the portfolio in scope, including phase-in and phase-out management, as well as help sales teams by ensuring sales enablers are in place.The BMM also supports and coaches the Modality Sales and Clinical teams in APAC Market as a one-point contact to the Business, product and ensures Marketing strategy and plans are aligned. This includes marketing performance optimization (KPIs) and drives continuous improvements applying LEAN and commercial excellence.This role will act as product expert in Fixed system (30% of time) for Growth market.Your role:Marketing alignment:
coordinate with business unit marketing and marketing ops team to build an effective marketing campaign and executing activities that can improve market share in Interventional radiology (IR) and Neuro Intervention.KOL & Reference sites:
Maintaining and developing a regional network of clinical Key Opinion Leaders (KOL’s) and in coordination with clinical science, jointly driving ideation and feasibility studies on future technologies in line with the BIU strategy in IR/Neuro.Sales Strategy Evolution:
Coordinate with sales operations team to ensure alignment on large volume projects.Direct Customer Engagement:
Proactively engage with key customers to discuss and understand their long-term strategies.Portfolio Strategy & Management:
Handle the lifecycle of fixed system portfolio, ensuring timely product introductions and phase-outs.Market Analysis:
Stay attuned to market trends and competitor actions.Strategic Collaboration:
Foster strong relationships with Category and Product Managers.AOP process:
Incorporate key enablers into overarching business strategies.Commercial Lead for the Long Term:
Spearhead Business Development discussions with customers.Performance Tracking:
Monitor long-term performance metrics.Market Expansion Initiatives:
Identify opportunities to lay groundwork for future business growth.Team Leadership:
Lead the specialist support team in alignment with the company's transformative vision.You're the right fit if:Bachelor's degree preferred.5+ years of clinical sales experience in hospital setting preferred.Ability to effectively manage assigned accounts.Strong clinical and technical knowledge in minimally invasive interventional procedures.5+ years of marketing & sales management experience.Professional presence that influences desired results.Strong interpersonal and communication skills.Excellent planning and organizational project management skills.Ability to develop product positioning strategies.Must reside within APAC territory with the ability to travel as needed.Strong leadership and team building skills.IT Solutions sales experience.About PhilipsWe are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
#J-18808-Ljbffr