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Belk

VP, User Experience & Site Operations (Remote)

Belk, Charlotte, North Carolina, United States, 28245


The VP, Digital Experience and Site Operations position oversees the product management, user experience, and site production teams. This role will be accountable for the day-to-day site operations along with developing and executing the strategy for site operations.

The major responsibilities include:Setting and executing the future vision of the website through user-centric product management focus and defining roadmaps of new digital products and features that evolve our digital product offerings and conversion for our customers;Optimizing the usability and user experience of the website for all customer and user types;Leverage data, insights and analytics in strategies for features to be launched to the customer.

Job Functions:

Overall ownership and delivery of the belk.com website operations and user experienceEnsure the customers’ experience and website touch points are easy to shop for a quality experience and drive conversionSelects and optimizes third party solutionsPromotes data, insights and analytics as a means for prioritization in user experience delivery for the website. Leverage these insights to translate customer needs into an effective digital user experience strategy.Prioritizes resources for work on new features to evolve the digital properties.Key stakeholder in selecting new technologies that evolve the customer experience on digital platforms. Creation and communication of digital product roadmaps.Communicate cross functionally and internally on changes, updates and follow up on metrics/KPIs associated with featuresEnsures the build and execution of day-to-day web and email content, AB tests, and promotions are delivered on time and without errors.Must be able to provide prioritization of competing and often conflicting priorities in a fast-paced environment.Responsible to keep up to date on current 3rd party solutions, participate in contract negotiations and ensure tools are being maximized to produce the best ROI.Gather, organize and present requests for business solutions and ensure a thorough assessment of value and return are completed.Analyzes complex business problems to be solved with automated systems or tools.Provides direction to team regarding what should be included in the software, application, or product to ensure it meets the business needs.

Education / Experience Requirements:

Bachelor's degree in Business or a related degree required7+ years of ecommerce experience and management10+ years of proven experience developing, inspiring, and activating teams to deliver best in class efforts against key audiencesProven experience with optimizing the user experience to maximize results

Knowledge / Skills Requirements:

Passion for driving and creating an engaging customer experience, while driving sales conversionStrong, motivating leadership effectively leading a team of professionalsEntrepreneurial spirit and high desire to work with an innovative team as one of its leadersProven ability to partner and communicate effectively with all levels of the organizationAbility to interpret analytics, data and reporting and derive key insights to execute subsequent actions which drive sales conversionStrong strategic thinking skills with ability to develop and implement actionable plans to drive business resultsAbility to efficiently organize and maintain a cross-functional, team-based approach to initiatives with internal and external partner organizations in a fun and fast-paced environment - flexible, adapts well to change

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