24 Seven Talent
Retention Marketing Manager-Fashion
24 Seven Talent, Washington, District of Columbia, us, 20022
Job Title: Retention Marketing Manager - Fashion
Contract type:
Full-Time / Direct HireLocation:
City of VernonRemote:
NoReference:
459868Contact Name:
Shelby GlassSalary:
$120,000-$150,000 (open to Manager or Director level candidates)Job Description:Our client, a top LA Based Fashion Apparel Brand, is looking for an experienced and results-driven Retention Marketing Manager to oversee Email and SMS and drive customer lifetime value. The ideal candidate is data-driven, customer-centric, very collaborative, and will partner closely with the Director of Content.Responsibilities:
In close partnership with the marketing team, oversee email and SMS channel performance: strategy, execution, reporting, analysis, and optimization to increase revenue and engagement.Identify opportunities to improve the customer experience and drive key retention metrics including LTV, NPS, customer activation cycle, cohort performance, and email/SMS channel growth.Define and execute segmentation and personalization strategy for email/SMS.Manage email/SMS roadmap with strategies to grow KPIs including list size, click rate, conversion rate, unsub rate, and revenue.Provide channel forecasting and reporting.Design testing strategies to continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.).Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.Manage Email and SMS vendor relationships.Keep a pulse on best practices, trends, and benchmarks.Collaborate with E-Commerce, Marketing, and Creative teams.Other projects and duties as assigned.Requirements:
BA/BS degree.5+ years retention marketing experience.Strong analytical skills and ability to identify opportunities in data.Proficient in Excel to support email analysis and reporting.Extremely detail-oriented with excellent project and time management abilities.Critical thinker and problem-solving skills.Team player and collaborator.Great interpersonal and communication skills.
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Contract type:
Full-Time / Direct HireLocation:
City of VernonRemote:
NoReference:
459868Contact Name:
Shelby GlassSalary:
$120,000-$150,000 (open to Manager or Director level candidates)Job Description:Our client, a top LA Based Fashion Apparel Brand, is looking for an experienced and results-driven Retention Marketing Manager to oversee Email and SMS and drive customer lifetime value. The ideal candidate is data-driven, customer-centric, very collaborative, and will partner closely with the Director of Content.Responsibilities:
In close partnership with the marketing team, oversee email and SMS channel performance: strategy, execution, reporting, analysis, and optimization to increase revenue and engagement.Identify opportunities to improve the customer experience and drive key retention metrics including LTV, NPS, customer activation cycle, cohort performance, and email/SMS channel growth.Define and execute segmentation and personalization strategy for email/SMS.Manage email/SMS roadmap with strategies to grow KPIs including list size, click rate, conversion rate, unsub rate, and revenue.Provide channel forecasting and reporting.Design testing strategies to continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.).Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health.Manage Email and SMS vendor relationships.Keep a pulse on best practices, trends, and benchmarks.Collaborate with E-Commerce, Marketing, and Creative teams.Other projects and duties as assigned.Requirements:
BA/BS degree.5+ years retention marketing experience.Strong analytical skills and ability to identify opportunities in data.Proficient in Excel to support email analysis and reporting.Extremely detail-oriented with excellent project and time management abilities.Critical thinker and problem-solving skills.Team player and collaborator.Great interpersonal and communication skills.
#J-18808-Ljbffr