Vestmark
VP, Head of Marketing
Vestmark, Wakefield, Massachusetts, us, 01880
Reporting to the CRO, Vestmark is seeking a VP, Head of Marketing who is familiar with all aspects of advertising, public relations, event planning, digital marketing, SEO/SEM, social media marketing, and demand generation. You will drive the development of all elements of the strategic and tactical marketing plan and execution of the plan in the marketplace. You will work hand-in-hand with the sales team to bring creative marketing solutions that drive new business. Other interfaces include Product Management, Vestmark Advisory Solutions, Engineering, and CEO. This role requires broad knowledge of marketing strategy and tactics, the marketplace, and Vestmark’s competitive environment.
Responsibilities:
Manage Digital Marketing and Design/Creative staffDevelop and manage annual marketing plan and budgetManage to MBOs in terms of new marketing qualified leads generated, new business closed, etc.Oversee strategic planning, tactical execution, and assigned resources for all elements of marketing plan:Public Relations
Manage relationship with PR firm and participate in development of media plansCoordinate activity with external expertsContent Development
Hire and manage outside content agencies to ensure quality of all thought leadership, product and campaign contentAct as Editor in Chief on all content and ensure internal expert approval and reviewOwn the compliance review process for technology and advisory content and ensure procedures are documented and followed by the teamDigital Marketing
Manage SEO/SEM, paid and organic social media, website, and email marketingBrand Marketing
Lead brand messaging efforts and maintain consistent branding across all marketing assetsAct as internal brand ambassadorConference, Webinars, and Other Events
Determine conference and trade show presenceOversee booth management, maintenance, delivery, creative, and messagingManage Advertising
Manage ad booking and placement with industry trade publicationsRequirements:
10+ years of experience in marketing management roles10+ years managing a highly skilled marketing teamBroad knowledge of Investment Management marketplaceMust be familiar with all aspects of Advertising, Event planning and management, digital marketing, including SEO/SEM and social media marketingDeep understanding of B2B sales process and an ability to bring practical marketing solutions to the sales teamStrong communication skillsStrong influence skillsFocused on timely and accurate execution of the marketing planWorking knowledge of marketing automation software such as Hubspot, Salesforce, and other marketing technologies preferredMBA preferredContribute to the growth and development of our core values: We Before Me, Positive Energy, Knowledge Explorer, and Own ItVestmark is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Vestmark prohibits employment discrimination on the basis of race, color, religion, gender identity, sex, sexual orientation, pregnancy, national origin, age, disability status, protected military or veteran status, and genetic information.
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Responsibilities:
Manage Digital Marketing and Design/Creative staffDevelop and manage annual marketing plan and budgetManage to MBOs in terms of new marketing qualified leads generated, new business closed, etc.Oversee strategic planning, tactical execution, and assigned resources for all elements of marketing plan:Public Relations
Manage relationship with PR firm and participate in development of media plansCoordinate activity with external expertsContent Development
Hire and manage outside content agencies to ensure quality of all thought leadership, product and campaign contentAct as Editor in Chief on all content and ensure internal expert approval and reviewOwn the compliance review process for technology and advisory content and ensure procedures are documented and followed by the teamDigital Marketing
Manage SEO/SEM, paid and organic social media, website, and email marketingBrand Marketing
Lead brand messaging efforts and maintain consistent branding across all marketing assetsAct as internal brand ambassadorConference, Webinars, and Other Events
Determine conference and trade show presenceOversee booth management, maintenance, delivery, creative, and messagingManage Advertising
Manage ad booking and placement with industry trade publicationsRequirements:
10+ years of experience in marketing management roles10+ years managing a highly skilled marketing teamBroad knowledge of Investment Management marketplaceMust be familiar with all aspects of Advertising, Event planning and management, digital marketing, including SEO/SEM and social media marketingDeep understanding of B2B sales process and an ability to bring practical marketing solutions to the sales teamStrong communication skillsStrong influence skillsFocused on timely and accurate execution of the marketing planWorking knowledge of marketing automation software such as Hubspot, Salesforce, and other marketing technologies preferredMBA preferredContribute to the growth and development of our core values: We Before Me, Positive Energy, Knowledge Explorer, and Own ItVestmark is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Vestmark prohibits employment discrimination on the basis of race, color, religion, gender identity, sex, sexual orientation, pregnancy, national origin, age, disability status, protected military or veteran status, and genetic information.
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