B2Gnow
Product Marketing Manager
B2Gnow, Phoenix, Arizona, United States, 85003
It's a great time to join the B2Gnow Product team as we transition to a strategic development model and launch new features and products targeting current and new market segments and personas. We are looking for an experienced Product Marketing Manager to proactively understand our customers, markets, and competitors to build and share differentiated product messaging that resonates.Reporting directly to the VP of Product, you will lead our Product Marketing efforts as you guide cross-functional teams to product success. The Product Marketing Manager will be responsible for understanding the market, creating compelling content, and developing and executing strategic go-to-market campaigns that drive the adoption and growth of our products and services. This role requires a blend of strategic thinking, creativity, and analytical skills to effectively communicate our unique value propositions to target audiences.Location:
Hybrid in Phoenix, AZ preferred, Remote is possibleKey responsibilities of the Product Marketing Manager include...
Competitive Research:
Conduct regular competitive research on actual and perceived competitors to refine our positioning and messaging.Market Analysis:
Conduct in-depth market research to identify target customer segments and industry trends.Customer Insights:
Develop buyer personas and gather customer feedback to optimize product messaging.Customer Advisory Board:
Create a strategy to foster key relationships and ensure the voice-of-customer is represented in product roadmap decisions.Messaging and Positioning:
Develop compelling product messaging and support demand generation and sales efforts.Sales Enablement:
Equip the Sales team with necessary tools and provide internal training on product features.Go-to-Market Strategy:
Collaborate to develop comprehensive go-to-market strategies for new products.GTM Campaign Development:
Plan and execute integrated marketing campaigns with clear business objectives.Product Launches:
Lead cross-functional teams to successfully launch new products.Performance Analysis:
Measure and optimize the buyer journey and effectiveness of GTM campaigns.Travel to corporate locations may be required one to two times per year.What we'd like you to bring to the table for this role...
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)Strong understanding of SaaS and the software product life cycleExceptional written and verbal communication skillsStrategic thinker with the ability to translate market trends into effective marketing strategiesCollaborative mindset with the ability to work cross-functionallyAnalytical mindset with the ability to interpret dataCreative thinker with the ability to innovateExperience in developing sales enablement materialsProficiency in using marketing and analytics toolsStrong ability to manage multiple initiativesKnowledge of the business diversity, heavy construction, and/or public procurement industries is a plusB2Gnow provides a competitive benefit package for our full-time employees...
Healthcare coverage is IMMEDIATE! Medical, dental, and vision insurance starts on your hire date.Multiple medical insurance plans to choose from.Employer-paid short-term and long-term disability insurance.The B2Gnow 401k retirement fund matches 100% up to 4% of employee pre-tax salary contributions.Employer-paid life insurance with an option to purchase additional coverage.Annual allowance of 15 days paid time off.11 paid standard holidays during each calendar year and 1 floating holiday.Fun, flexible and exciting work environment.If you meet these requirements and are an exceptional individual ready to join our team, please apply with your resume.We are an equal opportunity employer and do not unlawfully discriminate on the basis of race, color, religion, gender, sexual orientation, sex, gender identity, gender expression, national origin, ancestry, age, medical condition, disability, veteran status, marital status or other prohibited factors under applicable federal, state and local laws.EOE
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Hybrid in Phoenix, AZ preferred, Remote is possibleKey responsibilities of the Product Marketing Manager include...
Competitive Research:
Conduct regular competitive research on actual and perceived competitors to refine our positioning and messaging.Market Analysis:
Conduct in-depth market research to identify target customer segments and industry trends.Customer Insights:
Develop buyer personas and gather customer feedback to optimize product messaging.Customer Advisory Board:
Create a strategy to foster key relationships and ensure the voice-of-customer is represented in product roadmap decisions.Messaging and Positioning:
Develop compelling product messaging and support demand generation and sales efforts.Sales Enablement:
Equip the Sales team with necessary tools and provide internal training on product features.Go-to-Market Strategy:
Collaborate to develop comprehensive go-to-market strategies for new products.GTM Campaign Development:
Plan and execute integrated marketing campaigns with clear business objectives.Product Launches:
Lead cross-functional teams to successfully launch new products.Performance Analysis:
Measure and optimize the buyer journey and effectiveness of GTM campaigns.Travel to corporate locations may be required one to two times per year.What we'd like you to bring to the table for this role...
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)Strong understanding of SaaS and the software product life cycleExceptional written and verbal communication skillsStrategic thinker with the ability to translate market trends into effective marketing strategiesCollaborative mindset with the ability to work cross-functionallyAnalytical mindset with the ability to interpret dataCreative thinker with the ability to innovateExperience in developing sales enablement materialsProficiency in using marketing and analytics toolsStrong ability to manage multiple initiativesKnowledge of the business diversity, heavy construction, and/or public procurement industries is a plusB2Gnow provides a competitive benefit package for our full-time employees...
Healthcare coverage is IMMEDIATE! Medical, dental, and vision insurance starts on your hire date.Multiple medical insurance plans to choose from.Employer-paid short-term and long-term disability insurance.The B2Gnow 401k retirement fund matches 100% up to 4% of employee pre-tax salary contributions.Employer-paid life insurance with an option to purchase additional coverage.Annual allowance of 15 days paid time off.11 paid standard holidays during each calendar year and 1 floating holiday.Fun, flexible and exciting work environment.If you meet these requirements and are an exceptional individual ready to join our team, please apply with your resume.We are an equal opportunity employer and do not unlawfully discriminate on the basis of race, color, religion, gender, sexual orientation, sex, gender identity, gender expression, national origin, ancestry, age, medical condition, disability, veteran status, marital status or other prohibited factors under applicable federal, state and local laws.EOE
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