Arrow Electronics
Product marketing manager
Arrow Electronics, Centennial, Colorado, United States,
Qualifications
You should be a thought leader and master storyteller who can serve as a critical translation layer between technology and the broader marketBonus points for experience in cloud computing and XaaS modelsA motivated self-starter who can think strategically, while also being a hands-on individual contributor who is able execute on multiple work streams simultaneouslySomeone who is expert at their craft, yet humble enough to be always curious about the perspective of others. A winsome, thoughtful and collaborative team player who leads through insight and influenceThe ability to dive into the technical, but then effectively step out to synthesize insights into simple and compelling narrativesResponsibilities
This strategic, global role will work closely with product management, sales and customers to better understand our target audience, the market and the competitive landscapeYou will leverage these insights to develop a content and marketing strategy for your product, as well as support creation of sales enablement materials and training, go-to-market (GTM) strategies and roadmap developmentWhat You’ll Be Doing: Develop deep expertise in our target markets and customer segments, becoming the go-to resource on customer pain points and aspirationsDefine user segmentation, personas and customer journey maps. Leverage internal and external resources to gather and assimilate competitive intel and translate it into actionable insightsRefine the value proposition and unique selling points that will differentiate our product offerings. Leverage user research, market insights and product knowledge to create and hone the messaging framework that will communicate our value and differentiate our products effectivelyEnsure every customer touchpoint reinforces our value, helping to move prospects from consideration to customerProduce compelling content such as website copy, videos, blogs, webinars, one-pagers, white papers and infographics for all stages of the marketing and sales funnelAssist in identifying and creating impactful customer stories, including customer reference videos, testimonials and case studiesDevelop a marketing plan and partner with the broader marketing team and external resources to participate in key events, build innovative programs and develop campaigns for generating demand and nurturing leadsWork with product management and sales to develop training plans and create sales enablement collateral, including sales decks, product sheets, presentations/videos, demo scripts and competitive battle cardsPartner closely with product management to ensure market, customer and competitive insights are fully incorporated and prioritized in the product roadmapActively participate and contribute to the creation of a comprehensive GTM strategy for your product line, including new product launches and product enhancementsBenefits
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal jobThat’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits packageMedical, Dental, Vision Insurance, 401k with Matching Contributions, Paid Time Off, Health Savings Account (HSA) / Health Reimbursement Account (HRA) Options, Growth Opportunities, Short-Term / Long-Term Disability Insurance, and more!Annual Hiring Range: $116,820.00 - $142,780.00. Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill levelThe pay ratio between base pay and target incentive (if applicable) will be finalized at offerCompany Information
Enabling technology solutions that help improve business and daily life, Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers. With a global network of suppliers, engineers and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible.
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You should be a thought leader and master storyteller who can serve as a critical translation layer between technology and the broader marketBonus points for experience in cloud computing and XaaS modelsA motivated self-starter who can think strategically, while also being a hands-on individual contributor who is able execute on multiple work streams simultaneouslySomeone who is expert at their craft, yet humble enough to be always curious about the perspective of others. A winsome, thoughtful and collaborative team player who leads through insight and influenceThe ability to dive into the technical, but then effectively step out to synthesize insights into simple and compelling narrativesResponsibilities
This strategic, global role will work closely with product management, sales and customers to better understand our target audience, the market and the competitive landscapeYou will leverage these insights to develop a content and marketing strategy for your product, as well as support creation of sales enablement materials and training, go-to-market (GTM) strategies and roadmap developmentWhat You’ll Be Doing: Develop deep expertise in our target markets and customer segments, becoming the go-to resource on customer pain points and aspirationsDefine user segmentation, personas and customer journey maps. Leverage internal and external resources to gather and assimilate competitive intel and translate it into actionable insightsRefine the value proposition and unique selling points that will differentiate our product offerings. Leverage user research, market insights and product knowledge to create and hone the messaging framework that will communicate our value and differentiate our products effectivelyEnsure every customer touchpoint reinforces our value, helping to move prospects from consideration to customerProduce compelling content such as website copy, videos, blogs, webinars, one-pagers, white papers and infographics for all stages of the marketing and sales funnelAssist in identifying and creating impactful customer stories, including customer reference videos, testimonials and case studiesDevelop a marketing plan and partner with the broader marketing team and external resources to participate in key events, build innovative programs and develop campaigns for generating demand and nurturing leadsWork with product management and sales to develop training plans and create sales enablement collateral, including sales decks, product sheets, presentations/videos, demo scripts and competitive battle cardsPartner closely with product management to ensure market, customer and competitive insights are fully incorporated and prioritized in the product roadmapActively participate and contribute to the creation of a comprehensive GTM strategy for your product line, including new product launches and product enhancementsBenefits
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal jobThat’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits packageMedical, Dental, Vision Insurance, 401k with Matching Contributions, Paid Time Off, Health Savings Account (HSA) / Health Reimbursement Account (HRA) Options, Growth Opportunities, Short-Term / Long-Term Disability Insurance, and more!Annual Hiring Range: $116,820.00 - $142,780.00. Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill levelThe pay ratio between base pay and target incentive (if applicable) will be finalized at offerCompany Information
Enabling technology solutions that help improve business and daily life, Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers. With a global network of suppliers, engineers and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible.
#J-18808-Ljbffr