Live Nation Entertainment
Sr. Manager, Marketing
Live Nation Entertainment, Austin, Texas, us, 78716
Job Summary:
Title:
Senior Manager, MarketingReports to:
Senior Director, Marketing - Festivals & GAPosition Type:
Full Time - ExemptThe Team:
We’re fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time.Ticketmaster’s Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary marketing products and services. We support clients of Universe and Front Gate Tickets, portfolio companies within Ticketmaster, in their efforts to attract fans to some of the biggest festivals and attractions in North America.The Role:
The Sr. Marketing Manager is responsible for providing exceptional marketing and media account management support for Ticketmaster’s key clients across the Festivals & Attractions verticals. Additional responsibilities include offering strategic guidance and recommendations across all offered solutions with an emphasis on complex paid media plans, coordinating the execution of marketing campaigns and supporting revenue growth targets.The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful incumbent will marry knowledge of the client’s business objectives with a deep understanding of Ticketmaster’s products and services while also ensuring flawless execution of the client’s campaigns.Responsibilities:
Quarterback flawless execution of complex digital marketing campaigns, providing strategic optimization insights, and consultation for clientsExpertly present and position our marketing valuation to prospects in effort to secure new business and achieve overall company revenue goalsEnsure retention of performance media spend within your client portfolioManage departmental growth initiatives to optimize team efficiencies and our suite of marketing offeringsOwn and spearhead a portion of team OKR’s to support growth targetsBuild fan segments using CRM tools and deploy targeted email marketing campaigns for client portfolioMaintain marketing assets on B2C sites using content management toolsServe as a primary resource for fielding Google Analytics and marketing tag inquiriesServe as the internal “expert” on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions we can offerMaintain campaign costs and oversee invoicing for applicable clientsUnderstand and leverage knowledge of ticketing data & ticketing software infrastructureTranslate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunitiesProvide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracksEstablish and maintain strong relationships with internal teams and peersGuide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applicationsAssist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channelsStand out as a leader among peersStay current on live entertainment and marketing industry knowledgeOwnership of various team growth projects as assigned by Sr. Director of MarketingKnowledge, Skills and Abilities:
BA/BS in Marketing or closely related field preferred10+ years’ experience with client account management within a digital marketing agency or industryExceptional ability to lead client marketing calls that effectively delivers our business impact, value, and suite of offeringsProven understanding of digital media platforms and businesses, with expertise in paid social, search, and programmatic displayAbility to effectively interact with clients and colleagues across the executive, mid-manager, and individual contributor operations roles in a professional, service-oriented, and inclusive mannerExperience with targeted email campaigns and audience segmenting within ESP & CRM toolsExperience in complex media planning and buying requiredIn-depth understanding of marketing tags and trackingStrong quantitative skills, including analytical abilitiesExceptional organizational skills and ability to manage multiple strategic projects, tasks, and key client accountsProactive and creative problem-solverStrong written and verbal communication and comprehension skills, and the ability to adjust styles to different audiencesAbility to work effectively under pressure and tight deadlinesAbility to occasionally work flexible hours, including evenings and weekendsDemonstrate an understanding and passion for the entertainment industryPassionate about emerging technology and advertising solutionsVery strong competence in Microsoft Office products— particularly Excel and PowerPointExperience within Google Analytics and Google Tag ManagerBasic knowledge of HTML preferredBENEFITS & PERKS:
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert ticketsWEALTH: 401(k) program with company match, Stock Program ReimbursementFAMILY: New parent programs & support including caregiver leave and baby bonus, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITY:
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.HIRING PRACTICES:
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Front Gate Tickets recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.
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Title:
Senior Manager, MarketingReports to:
Senior Director, Marketing - Festivals & GAPosition Type:
Full Time - ExemptThe Team:
We’re fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time.Ticketmaster’s Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary marketing products and services. We support clients of Universe and Front Gate Tickets, portfolio companies within Ticketmaster, in their efforts to attract fans to some of the biggest festivals and attractions in North America.The Role:
The Sr. Marketing Manager is responsible for providing exceptional marketing and media account management support for Ticketmaster’s key clients across the Festivals & Attractions verticals. Additional responsibilities include offering strategic guidance and recommendations across all offered solutions with an emphasis on complex paid media plans, coordinating the execution of marketing campaigns and supporting revenue growth targets.The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful incumbent will marry knowledge of the client’s business objectives with a deep understanding of Ticketmaster’s products and services while also ensuring flawless execution of the client’s campaigns.Responsibilities:
Quarterback flawless execution of complex digital marketing campaigns, providing strategic optimization insights, and consultation for clientsExpertly present and position our marketing valuation to prospects in effort to secure new business and achieve overall company revenue goalsEnsure retention of performance media spend within your client portfolioManage departmental growth initiatives to optimize team efficiencies and our suite of marketing offeringsOwn and spearhead a portion of team OKR’s to support growth targetsBuild fan segments using CRM tools and deploy targeted email marketing campaigns for client portfolioMaintain marketing assets on B2C sites using content management toolsServe as a primary resource for fielding Google Analytics and marketing tag inquiriesServe as the internal “expert” on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions we can offerMaintain campaign costs and oversee invoicing for applicable clientsUnderstand and leverage knowledge of ticketing data & ticketing software infrastructureTranslate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunitiesProvide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracksEstablish and maintain strong relationships with internal teams and peersGuide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applicationsAssist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channelsStand out as a leader among peersStay current on live entertainment and marketing industry knowledgeOwnership of various team growth projects as assigned by Sr. Director of MarketingKnowledge, Skills and Abilities:
BA/BS in Marketing or closely related field preferred10+ years’ experience with client account management within a digital marketing agency or industryExceptional ability to lead client marketing calls that effectively delivers our business impact, value, and suite of offeringsProven understanding of digital media platforms and businesses, with expertise in paid social, search, and programmatic displayAbility to effectively interact with clients and colleagues across the executive, mid-manager, and individual contributor operations roles in a professional, service-oriented, and inclusive mannerExperience with targeted email campaigns and audience segmenting within ESP & CRM toolsExperience in complex media planning and buying requiredIn-depth understanding of marketing tags and trackingStrong quantitative skills, including analytical abilitiesExceptional organizational skills and ability to manage multiple strategic projects, tasks, and key client accountsProactive and creative problem-solverStrong written and verbal communication and comprehension skills, and the ability to adjust styles to different audiencesAbility to work effectively under pressure and tight deadlinesAbility to occasionally work flexible hours, including evenings and weekendsDemonstrate an understanding and passion for the entertainment industryPassionate about emerging technology and advertising solutionsVery strong competence in Microsoft Office products— particularly Excel and PowerPointExperience within Google Analytics and Google Tag ManagerBasic knowledge of HTML preferredBENEFITS & PERKS:
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert ticketsWEALTH: 401(k) program with company match, Stock Program ReimbursementFAMILY: New parent programs & support including caregiver leave and baby bonus, infertility supportCAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS: Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITY:
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.HIRING PRACTICES:
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Front Gate Tickets recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.
#J-18808-Ljbffr