Money Fit by DRS
Marketing Services Manager
Money Fit by DRS, Carrollton, Texas, us, 75011
Benefits:401(k) matchingDental insuranceFlexible scheduleHealth insuranceOpportunity for advancementPaid time offParental leaveTraining & developmentVision insuranceWellness resources
Summary/ObjectiveThe Marketing Services Manager reports directly to the Director of Marketing Services. This is a full-time, salaried position. The main objective of this position is to provide local marketing support to the field to enable FASTSIGNS centers to generate market awareness and leads that ultimately build center sales and a successful franchise system. The ideal candidate is a detail-oriented self-starter with a blend of field marketing, digital marketing, product/services marketing, content marketing, and marketing operations skill sets.
Essential FunctionsServe as the primary marketing liaison between FASTSIGNS International and franchise partners for assigned markets; communicate annual marketing programs to the field and help franchisees with implementation on a daily basis.Monitor, evaluate and analyze franchisee local market performance and provide lead generating and business building solutions.Working knowledge of digital marketing programs including Google AdWords and Google Business Profile.Assist in the coordination of special marketing projects as needed; serve on teams and represent marketing as needed.Create and execute local marketing budgets and plans as needed for both new and existing owners.Manage aspects of new center and resale center marketing including franchise compliance and account reconciliation.Assist with internet marketing including local search tracking, listings, email marketing, and web updates.Assist in the ongoing communication of cause-related marketing programs for the franchise system.Work with direct mail and telemarketing vendors to create marketing campaigns for centers.Provide input for The Cutting Edge magazine and write articles when requested.Attend and/or present at meetings such as the Annual Convention, New Owner Training, and Marketing meetings as needed.Be familiar with all Marketing Resources and direct franchisees to them.Work closely with other FASTSIGNS departments; assist in any marketing pre-planning before a Franchise Business Consultant visit.Work with Franchise Business Consultants on programs for alert centers and centers with the lowest sales.Research/test new marketing vendors/programs for the franchise system.Track results of National Advertising Council sponsored programs to confirm performance and recommend adjustments.Other responsibilities as directed by the Director of Marketing Services.CompetenciesDemonstrate flexibility and problem-solving skills.Solution oriented - come to the table with solutions when obstacles arise.Demonstrate ability to identify business opportunities and pitch ideas.Very strong oral and written communication skills.Strong project management and organization capabilities.Proficient in Google Suite programs (Docs, Sheets, Slides, Gmail, etc.).
Supervisory ResponsibilityThis position has no direct or indirect reports.
Work EnvironmentThis job operates in a professional office environment.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands, handle or feel; and reach with hands and arms.
Position Type/Expected Hours of WorkThis is a full-time, non-exempt position, and hours of work and days are Monday through Friday, working flexible hours between 7:00 a.m. to 6:00 p.m. Occasional evening and weekend work may be required.
TravelOccasional out-of-the-area and overnight travel is a requirement based on this position. Travel could range from 8 to 12 weeks on an annual basis.
Required Education and ExperienceBachelor’s degree in a business or related field, or equivalent work experience.
Additional Eligibility QualificationsNone required for this position.
Security Clearance (for travel)If required to travel internationally, you must maintain approved special security clearance documentation.
EEO StatementFASTSIGNS International, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to any characteristic protected by applicable laws.
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time with or without notice.Flexible work from home options available.
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Summary/ObjectiveThe Marketing Services Manager reports directly to the Director of Marketing Services. This is a full-time, salaried position. The main objective of this position is to provide local marketing support to the field to enable FASTSIGNS centers to generate market awareness and leads that ultimately build center sales and a successful franchise system. The ideal candidate is a detail-oriented self-starter with a blend of field marketing, digital marketing, product/services marketing, content marketing, and marketing operations skill sets.
Essential FunctionsServe as the primary marketing liaison between FASTSIGNS International and franchise partners for assigned markets; communicate annual marketing programs to the field and help franchisees with implementation on a daily basis.Monitor, evaluate and analyze franchisee local market performance and provide lead generating and business building solutions.Working knowledge of digital marketing programs including Google AdWords and Google Business Profile.Assist in the coordination of special marketing projects as needed; serve on teams and represent marketing as needed.Create and execute local marketing budgets and plans as needed for both new and existing owners.Manage aspects of new center and resale center marketing including franchise compliance and account reconciliation.Assist with internet marketing including local search tracking, listings, email marketing, and web updates.Assist in the ongoing communication of cause-related marketing programs for the franchise system.Work with direct mail and telemarketing vendors to create marketing campaigns for centers.Provide input for The Cutting Edge magazine and write articles when requested.Attend and/or present at meetings such as the Annual Convention, New Owner Training, and Marketing meetings as needed.Be familiar with all Marketing Resources and direct franchisees to them.Work closely with other FASTSIGNS departments; assist in any marketing pre-planning before a Franchise Business Consultant visit.Work with Franchise Business Consultants on programs for alert centers and centers with the lowest sales.Research/test new marketing vendors/programs for the franchise system.Track results of National Advertising Council sponsored programs to confirm performance and recommend adjustments.Other responsibilities as directed by the Director of Marketing Services.CompetenciesDemonstrate flexibility and problem-solving skills.Solution oriented - come to the table with solutions when obstacles arise.Demonstrate ability to identify business opportunities and pitch ideas.Very strong oral and written communication skills.Strong project management and organization capabilities.Proficient in Google Suite programs (Docs, Sheets, Slides, Gmail, etc.).
Supervisory ResponsibilityThis position has no direct or indirect reports.
Work EnvironmentThis job operates in a professional office environment.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands, handle or feel; and reach with hands and arms.
Position Type/Expected Hours of WorkThis is a full-time, non-exempt position, and hours of work and days are Monday through Friday, working flexible hours between 7:00 a.m. to 6:00 p.m. Occasional evening and weekend work may be required.
TravelOccasional out-of-the-area and overnight travel is a requirement based on this position. Travel could range from 8 to 12 weeks on an annual basis.
Required Education and ExperienceBachelor’s degree in a business or related field, or equivalent work experience.
Additional Eligibility QualificationsNone required for this position.
Security Clearance (for travel)If required to travel internationally, you must maintain approved special security clearance documentation.
EEO StatementFASTSIGNS International, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to any characteristic protected by applicable laws.
Other DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time with or without notice.Flexible work from home options available.
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