Eagle Community Credit Union
Marketing Manager
Eagle Community Credit Union, Los Angeles, California, United States,
Minimum Requirements
Minimum of 5 years of marketing experience, preferably in the financial or banking sector
Strong understanding of the credit union industry and its regulatory environment
Proficient in digital marketing tools and platforms, including analytics
Ability to multitask and manage multiple projects simultaneously
Strong leadership and team management skills
Responsibilities
As the Marketing Manager at Eagle Community Credit Union, you will be responsible for developing and implementing strategic marketing plans to increase the visibility of the credit union's brand, products, and services.
You will lead a team and work with various stakeholders to promote the credit union's unique value proposition to the local community and drive membership growth.
Your role will also involve managing the credit union's digital marketing efforts, community engagement initiatives, advertising campaigns, and media relations.
Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic objectives.
Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions.
Set, monitor, and report on marketing performance metrics.
Ensure consistency of brand identity across all marketing materials and channels.
Manage the development, distribution, and maintenance of promotional materials.
Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content.
Develop and manage digital marketing campaigns, including email marketing, SEO, PPC, and social media strategies.
Analyze online traffic and user behavior to optimize digital strategies.
Establish and maintain partnerships with local organizations, schools, and businesses.
Represent the credit union at community events, trade shows, and other public engagements.
Coordinate and oversee community outreach programs and initiatives.
Plan and execute advertising campaigns through various channels, such as print, radio, online, and outdoor.
Manage relationships with media partners and the press.
Coordinate press releases, interviews, and other media interactions.
Lead, motivate, and develop the marketing team, ensuring they have the tools and skills needed to excel.
Collaborate with other departments (e.g., Sales, IT, Member Services) to align marketing initiatives with business objectives.
Qualifications
Minimum of 5 years of marketing experience, preferably in the financial or banking sector.
Strong understanding of the credit union industry and its regulatory environment.
Proficient in digital marketing tools and platforms, including analytics.
Bilingual fluency in both English and Spanish, with excellent verbal and written communication skills in both languages, is preferred.
Ability to multitask and manage multiple projects simultaneously.
Strong leadership and team management skills.
Benefits
Salary Range: $74,000 - $85,000
Medical
Dental
Vision
Life Insurance
Flexible Spending Account
401(k) Matching
Paid Time Off
Training Provided
Tuition Reimbursement
Company Information
Eagle Community Credit Union is a member-owned, not-for-profit cooperative. For over 85 years, we’ve held a commitment to service excellence and member satisfaction. It’s who we are. It’s in our DNA. We have a rich history. We began as Orange County Postal Credit Union in 1937, and for many years we exclusively helped postal and federal employees build their financial futures. Today, we’re a community credit union. That means that anyone who lives, works, worships, or goes to school in Orange County can become a member, but we continue to take pride and are honored to continue to serve our core postal and federal members.
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Minimum of 5 years of marketing experience, preferably in the financial or banking sector
Strong understanding of the credit union industry and its regulatory environment
Proficient in digital marketing tools and platforms, including analytics
Ability to multitask and manage multiple projects simultaneously
Strong leadership and team management skills
Responsibilities
As the Marketing Manager at Eagle Community Credit Union, you will be responsible for developing and implementing strategic marketing plans to increase the visibility of the credit union's brand, products, and services.
You will lead a team and work with various stakeholders to promote the credit union's unique value proposition to the local community and drive membership growth.
Your role will also involve managing the credit union's digital marketing efforts, community engagement initiatives, advertising campaigns, and media relations.
Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic objectives.
Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions.
Set, monitor, and report on marketing performance metrics.
Ensure consistency of brand identity across all marketing materials and channels.
Manage the development, distribution, and maintenance of promotional materials.
Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content.
Develop and manage digital marketing campaigns, including email marketing, SEO, PPC, and social media strategies.
Analyze online traffic and user behavior to optimize digital strategies.
Establish and maintain partnerships with local organizations, schools, and businesses.
Represent the credit union at community events, trade shows, and other public engagements.
Coordinate and oversee community outreach programs and initiatives.
Plan and execute advertising campaigns through various channels, such as print, radio, online, and outdoor.
Manage relationships with media partners and the press.
Coordinate press releases, interviews, and other media interactions.
Lead, motivate, and develop the marketing team, ensuring they have the tools and skills needed to excel.
Collaborate with other departments (e.g., Sales, IT, Member Services) to align marketing initiatives with business objectives.
Qualifications
Minimum of 5 years of marketing experience, preferably in the financial or banking sector.
Strong understanding of the credit union industry and its regulatory environment.
Proficient in digital marketing tools and platforms, including analytics.
Bilingual fluency in both English and Spanish, with excellent verbal and written communication skills in both languages, is preferred.
Ability to multitask and manage multiple projects simultaneously.
Strong leadership and team management skills.
Benefits
Salary Range: $74,000 - $85,000
Medical
Dental
Vision
Life Insurance
Flexible Spending Account
401(k) Matching
Paid Time Off
Training Provided
Tuition Reimbursement
Company Information
Eagle Community Credit Union is a member-owned, not-for-profit cooperative. For over 85 years, we’ve held a commitment to service excellence and member satisfaction. It’s who we are. It’s in our DNA. We have a rich history. We began as Orange County Postal Credit Union in 1937, and for many years we exclusively helped postal and federal employees build their financial futures. Today, we’re a community credit union. That means that anyone who lives, works, worships, or goes to school in Orange County can become a member, but we continue to take pride and are honored to continue to serve our core postal and federal members.
#J-18808-Ljbffr