Blue Water Hospitality
Regional Marketing Manager
Blue Water Hospitality, Ocean City, Maryland, us, 21843
Division:
Blue Water DevelopmentLocation:
Ocean City, MDWorkplace:
Hybrid or RemoteEmployment type:
Full timeTravel:
30%Salary range:
$60,000 - $80,000Bonus eligible:
10%INTRODUCTION TO ROLEAn independent, take-charge professional is responsible for developing, coordinating, and executing marketing strategies across an assigned portfolio. Must have the ability to meet tight deadlines with little supervision and be willing to work occasional evenings and weekends. The Regional Marketing Manager should have a passion for helping the assigned portfolio increase their relevance in today’s increasingly digital world, provide outstanding customer service, be an enthusiastic professional, and be able to build relationships with all properties, vendors, and partners. The position is responsible for marketing budget management and associated revenue for each entity. This position can be fully remote, hybrid, or in Ocean City, MD.WHO WE ARE LOOKING FOREntrepreneurial mindset with effective communication skills, both written and verbalStrong understanding of Google Analytics, social media, and Email MarketingStrong project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented.Able to work collaboratively with a team and independently without supervisionStrong creative vision with an understanding of business objectives and budgetingPositive, can-do attitude; flexibility, adaptability, and business acumenBasic understanding of graphic designSalesforce Marketing Cloud knowledge a plusHospitality experience a plusWHAT YOU WILL WORK ONReasonable accommodations may be made to enable individuals with disabilities to perform and assign the essential functions outlined below.Regional Marketer over the assigned portfolio, their region, guests, and amenitiesResponsible for the creation and management of portfolio strategic marketing playbook, marketing budget, and associated key performance indicatorsResponsible for all Marketing request forms generated from the portfolio and provides timely feedback and updates on assignments.Creates open and dynamic dialogue between operations and marketing for the most effective communication of all marketing requests and needs.Strategically advises on which marketing channels would best deliver results, including making spend-per-channel recommendations.Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo/video shoots, graphic design, etc. and provides month-over-month analytics and ROI reportsResponsible for oversight of the creation, design, and execution of all marketing materials associated with the assigned portfolioSupports execution of brand initiatives and strategies; thinks creatively and outside of the box to initiate fresh, compelling, and creative concepts.Abides by brand standards in the development of all campaigns and materials.Provides direction and content, and approvals for social media to outsourced marketing partners on a complete monthly calendar basisAbility to create ads and/or provides instructions for rectifying monthly social ad spending to outsourced vendors.Responsible for curation and management of on-property photo/video needs including shot list creation, channel specifications, and coordination of scheduling for any vendor stays/needs while on-siteResearch geographic and demographic information of assigned portfolio and creates plans for new tactics and media buys.Identifies and contributes best practices, new technologies, and initiatives to the overall marketing teamVisit each assigned property 1x/a yearPerforms other duties as assignedProvides regular and reliable attendanceWHO YOU WILL WORK WITHThe Regional Marketing Manager reports to the Regional Marketing Director.WHAT YOU BRINGBachelor's degree in marketing, Arts, Graphics, Communication, or a related fieldMulti-property, multi-store or regional experience in marketing or digital marketingMinimum of 3 years of experience with integrative marketing technologiesPHYSICAL REQUIREMENTThis is a largely sedentary role; however, frequent sitting or standing is required. The ability to read and interpret writing in color is required. Must use dexterity to operate computers and related tools. Some travel is required!Blue Water is raising the standard of excellence and innovation in real estate development and hospitality with every entity brought on board.Blue Water Development Corporation is committed to the principles of equal employment opportunity and is committed to making employment decisions based on merit. We are committed to complying with all Federal, State, and local laws providing for equal employment opportunities and all laws related to terms and conditions of employment.
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Blue Water DevelopmentLocation:
Ocean City, MDWorkplace:
Hybrid or RemoteEmployment type:
Full timeTravel:
30%Salary range:
$60,000 - $80,000Bonus eligible:
10%INTRODUCTION TO ROLEAn independent, take-charge professional is responsible for developing, coordinating, and executing marketing strategies across an assigned portfolio. Must have the ability to meet tight deadlines with little supervision and be willing to work occasional evenings and weekends. The Regional Marketing Manager should have a passion for helping the assigned portfolio increase their relevance in today’s increasingly digital world, provide outstanding customer service, be an enthusiastic professional, and be able to build relationships with all properties, vendors, and partners. The position is responsible for marketing budget management and associated revenue for each entity. This position can be fully remote, hybrid, or in Ocean City, MD.WHO WE ARE LOOKING FOREntrepreneurial mindset with effective communication skills, both written and verbalStrong understanding of Google Analytics, social media, and Email MarketingStrong project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented.Able to work collaboratively with a team and independently without supervisionStrong creative vision with an understanding of business objectives and budgetingPositive, can-do attitude; flexibility, adaptability, and business acumenBasic understanding of graphic designSalesforce Marketing Cloud knowledge a plusHospitality experience a plusWHAT YOU WILL WORK ONReasonable accommodations may be made to enable individuals with disabilities to perform and assign the essential functions outlined below.Regional Marketer over the assigned portfolio, their region, guests, and amenitiesResponsible for the creation and management of portfolio strategic marketing playbook, marketing budget, and associated key performance indicatorsResponsible for all Marketing request forms generated from the portfolio and provides timely feedback and updates on assignments.Creates open and dynamic dialogue between operations and marketing for the most effective communication of all marketing requests and needs.Strategically advises on which marketing channels would best deliver results, including making spend-per-channel recommendations.Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo/video shoots, graphic design, etc. and provides month-over-month analytics and ROI reportsResponsible for oversight of the creation, design, and execution of all marketing materials associated with the assigned portfolioSupports execution of brand initiatives and strategies; thinks creatively and outside of the box to initiate fresh, compelling, and creative concepts.Abides by brand standards in the development of all campaigns and materials.Provides direction and content, and approvals for social media to outsourced marketing partners on a complete monthly calendar basisAbility to create ads and/or provides instructions for rectifying monthly social ad spending to outsourced vendors.Responsible for curation and management of on-property photo/video needs including shot list creation, channel specifications, and coordination of scheduling for any vendor stays/needs while on-siteResearch geographic and demographic information of assigned portfolio and creates plans for new tactics and media buys.Identifies and contributes best practices, new technologies, and initiatives to the overall marketing teamVisit each assigned property 1x/a yearPerforms other duties as assignedProvides regular and reliable attendanceWHO YOU WILL WORK WITHThe Regional Marketing Manager reports to the Regional Marketing Director.WHAT YOU BRINGBachelor's degree in marketing, Arts, Graphics, Communication, or a related fieldMulti-property, multi-store or regional experience in marketing or digital marketingMinimum of 3 years of experience with integrative marketing technologiesPHYSICAL REQUIREMENTThis is a largely sedentary role; however, frequent sitting or standing is required. The ability to read and interpret writing in color is required. Must use dexterity to operate computers and related tools. Some travel is required!Blue Water is raising the standard of excellence and innovation in real estate development and hospitality with every entity brought on board.Blue Water Development Corporation is committed to the principles of equal employment opportunity and is committed to making employment decisions based on merit. We are committed to complying with all Federal, State, and local laws providing for equal employment opportunities and all laws related to terms and conditions of employment.
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