Universal Orlando Resort
Senior Manager, Marketing – Special Markets
Universal Orlando Resort, Orlando, Florida, us, 32885
Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.JOB SUMMARY:
Responsible for exploration and development of new and evolving audience-centric special market programs to enable the UOR destination team to reach and engage new audiences and grow the business. Leverages research, learnings and data and conducts insightful analysis to influence UDX leadership to pursue new opportunities for growth and market reach. Leads strategic development and management of Special Market programs and ensures alignment across all niche marketing efforts across the division. Serves as trusted partner and key liaison between the Brand & Marketing Strategy team and cross-divisional UOR and UDX resources.MAJOR RESPONSIBILITIES:
Gather and analyze information to identify new markets and audiences, evaluate potential demand for UOR and UDX experiences, and define overall market opportunity.Oversee critical connections between experience development, pricing, commerce, and communications workstreams, ensuring alignment and consistency of special market programs across all teams, channels and touchpoints.Oversee strategic development and execution of special markets programs and ensure alignment of all niche marketing efforts across UDX.Champion voice of the consumer to ensure the understanding of guest needs and behaviors is at the center of special market strategies and programs.Supervise and mentor direct reports and team members in day-to-day management of work, building a high-performing team to achieve and exceed goals and objectives.Support development of new market opportunities across UDX as needed.Oversee special market program budgets and resource allocation to ensure highest and best use of resources in support of destination objectives.Understand and
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Responsible for exploration and development of new and evolving audience-centric special market programs to enable the UOR destination team to reach and engage new audiences and grow the business. Leverages research, learnings and data and conducts insightful analysis to influence UDX leadership to pursue new opportunities for growth and market reach. Leads strategic development and management of Special Market programs and ensures alignment across all niche marketing efforts across the division. Serves as trusted partner and key liaison between the Brand & Marketing Strategy team and cross-divisional UOR and UDX resources.MAJOR RESPONSIBILITIES:
Gather and analyze information to identify new markets and audiences, evaluate potential demand for UOR and UDX experiences, and define overall market opportunity.Oversee critical connections between experience development, pricing, commerce, and communications workstreams, ensuring alignment and consistency of special market programs across all teams, channels and touchpoints.Oversee strategic development and execution of special markets programs and ensure alignment of all niche marketing efforts across UDX.Champion voice of the consumer to ensure the understanding of guest needs and behaviors is at the center of special market strategies and programs.Supervise and mentor direct reports and team members in day-to-day management of work, building a high-performing team to achieve and exceed goals and objectives.Support development of new market opportunities across UDX as needed.Oversee special market program budgets and resource allocation to ensure highest and best use of resources in support of destination objectives.Understand and
#J-18808-Ljbffr