Pinnacle Marketing Group
Marketing Manager
Pinnacle Marketing Group, Bemidji, Minnesota, United States, 56601
Pinnacle Marketing Group is looking for a Marketing Manager who has a passion for marketing, leading successful employees, and helping businesses thrive. The Marketing Manager is responsible for managing the marketing and design teams to develop successful campaigns for both clients and our own company. This position requires a complete understanding of Pinnacle Marketing Group's marketing and design services such as website development, social media management, video production, and logo & branding development.Key Responsibilities:Team Leadership:
Leads marketing and production teams to produce final campaigns that meet or exceed the client's vision for the project and internal quality standards.Performs detailed design reviews of team members' work and provides valuable guidance and instructions.
Team Scheduling & Productivity:
Effectively schedules and monitors work assignments to balance team member utilization and availability with the needs of multiple project schedules.Ensures the team follows through on commitments to meet all deadlines, deliverables, and budgeted hours outlined in the project scope of work.
Project Management:
Ensures projects meet or exceed the financial targets set out in the project estimates.Effectively manages client expectations regarding what can be completed within the client's budget and timeline and what is included within the scope of work.Proactively notifies the project manager and sales team of any potential issues, delays, changes in scope, or unresponsiveness from the customer.
Marketing Strategy:
Highly skilled in designing and planning the overall marketing and design strategies for each project.Understands and captures the client's product/service/message and the business reasons driving the project.Effectively presents completed work to management and staff and clearly articulates how the campaign fits the client's brand and project goals.
Sales & Marketing Support:
Assists the sales team with quoting and selling new projects and additional work with existing customers.Assists the marketing team with developing firm marketing content and understands the importance of professional networking.
Qualifications:Bachelor's degree or an equivalent amount of experience in marketing, business, mass communications, advertising, or design is preferred.Proven ability to work within client budgets and deadlines.Proven ability to understand client goals and anticipate client needs.Effective project management and collaboration skills.
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Leads marketing and production teams to produce final campaigns that meet or exceed the client's vision for the project and internal quality standards.Performs detailed design reviews of team members' work and provides valuable guidance and instructions.
Team Scheduling & Productivity:
Effectively schedules and monitors work assignments to balance team member utilization and availability with the needs of multiple project schedules.Ensures the team follows through on commitments to meet all deadlines, deliverables, and budgeted hours outlined in the project scope of work.
Project Management:
Ensures projects meet or exceed the financial targets set out in the project estimates.Effectively manages client expectations regarding what can be completed within the client's budget and timeline and what is included within the scope of work.Proactively notifies the project manager and sales team of any potential issues, delays, changes in scope, or unresponsiveness from the customer.
Marketing Strategy:
Highly skilled in designing and planning the overall marketing and design strategies for each project.Understands and captures the client's product/service/message and the business reasons driving the project.Effectively presents completed work to management and staff and clearly articulates how the campaign fits the client's brand and project goals.
Sales & Marketing Support:
Assists the sales team with quoting and selling new projects and additional work with existing customers.Assists the marketing team with developing firm marketing content and understands the importance of professional networking.
Qualifications:Bachelor's degree or an equivalent amount of experience in marketing, business, mass communications, advertising, or design is preferred.Proven ability to work within client budgets and deadlines.Proven ability to understand client goals and anticipate client needs.Effective project management and collaboration skills.
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