Northern Waters Casino Resort
Director of Marketing
Northern Waters Casino Resort, Watersmeet, Michigan, United States, 49969
DESCRIPTION:
The Director of Marketing is responsible for the overall marketing & advertising strategies, campaigns, player development, staff development, and overall performance of the marketing department. In cooperation with the leadership team, they develop, organize, and initiate the entertainment and promotional activities of the Resort. The Director is responsible for the development and success of the Player Development team, the marketing team, and the overall brand for the Resort.
RESPONSIBILITIES:
Provide excellent Guest Service to guests, internal and external through active guest engagement and a positive attitude.
Develop an overarching Brand strategy.
Develop a comprehensive reinvestment program for all guests.
Create internal and external communications (monthly reports, staff e-mail messages, monthly telephone) to our team members in a team environment.
Develop, implement, and track recruiting tactics to attract new independent patrons via direct mail, email, online, fax, call campaigns, Facebook, blogs, etc.
Manage and schedule marketing team members.
Create and maintain all concept materials (brochures, flyers, advertisements, etc.).
Recommend and implement marketing strategies to achieve maximum participation in promotional events. Participate in developing new concepts to determine market desire and outreach methods.
Compile competitor information and find niches in the marketplace.
Responsible for Casino entertainment strategy and booking.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with marketing personnel and other managers.
Negotiate contracts with vendors and distributors to manage entertainment and delivery of marketing campaigns.
Use forecasting and strategic planning to ensure the probability of success and measure future trends.
Create pre and post-formats for all programs.
Coordinate and participate in promotional activities and trade shows.
Initiate market research studies and analyze their findings.
Consult with customers to gain insight regarding the types of products or services expected to be in demand.
Ability to create outcomes using statistical formulas to extract necessary data and determine outcomes for strategic use.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Assist in the development of policies and procedures.
Enforce all rules, regulations, policies, and procedures set by Resort.
Train, supervise, schedule, and develop all Department Team members.
Due to the dynamic Casino Environment, employees are required to be flexible and assume other responsibilities assigned by management.
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The Director of Marketing is responsible for the overall marketing & advertising strategies, campaigns, player development, staff development, and overall performance of the marketing department. In cooperation with the leadership team, they develop, organize, and initiate the entertainment and promotional activities of the Resort. The Director is responsible for the development and success of the Player Development team, the marketing team, and the overall brand for the Resort.
RESPONSIBILITIES:
Provide excellent Guest Service to guests, internal and external through active guest engagement and a positive attitude.
Develop an overarching Brand strategy.
Develop a comprehensive reinvestment program for all guests.
Create internal and external communications (monthly reports, staff e-mail messages, monthly telephone) to our team members in a team environment.
Develop, implement, and track recruiting tactics to attract new independent patrons via direct mail, email, online, fax, call campaigns, Facebook, blogs, etc.
Manage and schedule marketing team members.
Create and maintain all concept materials (brochures, flyers, advertisements, etc.).
Recommend and implement marketing strategies to achieve maximum participation in promotional events. Participate in developing new concepts to determine market desire and outreach methods.
Compile competitor information and find niches in the marketplace.
Responsible for Casino entertainment strategy and booking.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with marketing personnel and other managers.
Negotiate contracts with vendors and distributors to manage entertainment and delivery of marketing campaigns.
Use forecasting and strategic planning to ensure the probability of success and measure future trends.
Create pre and post-formats for all programs.
Coordinate and participate in promotional activities and trade shows.
Initiate market research studies and analyze their findings.
Consult with customers to gain insight regarding the types of products or services expected to be in demand.
Ability to create outcomes using statistical formulas to extract necessary data and determine outcomes for strategic use.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Assist in the development of policies and procedures.
Enforce all rules, regulations, policies, and procedures set by Resort.
Train, supervise, schedule, and develop all Department Team members.
Due to the dynamic Casino Environment, employees are required to be flexible and assume other responsibilities assigned by management.
#J-18808-Ljbffr