Recooty
School Marketing Manager
Recooty, Newton, Massachusetts, United States, 02165
Learning Prep School in West Newton, MA is eagerly seeking a School Marketing Manager to play a vital role in developing our brand and marketing our unique school to potential students and families. The ideal candidate has a degree in marketing or business, web development/graphic design skills, and experience working in a similar role. Candidates with non-profit or school experience are
highly encouraged to apply!
This position works 32 hours per week and is fully benefits-eligible. Partial remote work is possible, some on-site work is required.Please visit
www.learningprep.org
to learn more about our unique school for students with language-based learning disabilities. We offer a competitive benefits package, great work-life balance, and a caring community of dedicated special education professionals.Employee benefits include health, dental (100% employer-paid), vision, life insurance, and 403(b) retirement plan with match. We also offer free breakfast and lunch in our cafeteria, and discounted childcare in our on-site EEC-certified daycare/preschool program based on availability.All applicants should submit a resume and cover letterDirect hires only, no recruiters pleaseReports to: Director of AdmissionsRequirements:Bachelor's degree in Marketing, Business or related fieldStrong skills: MS Office (Word, Excel, Outlook, PowerPoint), AcrobatExperience with Google AnalyticsNonprofit or school marketing experience
highly preferredAdditional Qualifications:Demonstrated success in developing/implementing integrated marketing strategiesWeb development and graphic design skillsExperience with marketing automation toolsAbility to analyze activity, results and trends to provide insight and recommendationsProven track record of excellent communication skills with all stakeholders: staff, students, board and other external agencies and professionals.Ability to work quickly, accurately, and flexibly with strong organizational, prioritization, and time management skillsEnergetic individual with a positive approach to opportunities and challenges.JOB DESCRIPTION:The Recruiting Marketing Manager is responsible for creating, deploying, tracking, and measuring integrated strategies to position Learning Prep School in the current marketplace, as well as collaborating often with both the Director of Admissions and the Director of Development on projects and messaging intended to develop the school’s brand.Responsibilities include:Develop and implement a comprehensive, strategic marketing strategy to support the school’s growthCollaborate with executive leadership to develop and implement strategies to ensure effective annual student enrollment and outreach efforts with current and prospective familiesStrategize in communicating the differentiating aspects of LPS compared to other competing schoolsPartner with key constituencies to refine and market Learning Prep’s brand and value propositionManage all digital marketing activities, including social media strategy, Google Analytics, SEO, CMS, email campaignsCreate and execute engaging content for social media platforms such as Facebook, Instagram, LinkedIn, Twitter &/or YouTube.Develop and maintain the content for the School’s website. Identify and champion opportunities for enhancementWrite and design marketing materials for admissions and fundraising including social media, photos and videoPursue media opportunities, including TV, radio, online and printManage branded collateral including stationary, business cardsMaintain an updated photo library of students, staffs and events for general school useAttend school events as requiredJob Type: Part-timePay: Up to $48,000.00 per yearBenefits:401(k)401(k) matchingEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceSchedule:32 hours a weekFlexible ScheduleCOVID-19 considerations:We follow a detailed, rigorous safety plan to protect our community from COVID-19. This plan includes masking, physical distancing, a regular cleaning schedule, and other appropriate measures recommended by DESE and the CDC.
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highly encouraged to apply!
This position works 32 hours per week and is fully benefits-eligible. Partial remote work is possible, some on-site work is required.Please visit
www.learningprep.org
to learn more about our unique school for students with language-based learning disabilities. We offer a competitive benefits package, great work-life balance, and a caring community of dedicated special education professionals.Employee benefits include health, dental (100% employer-paid), vision, life insurance, and 403(b) retirement plan with match. We also offer free breakfast and lunch in our cafeteria, and discounted childcare in our on-site EEC-certified daycare/preschool program based on availability.All applicants should submit a resume and cover letterDirect hires only, no recruiters pleaseReports to: Director of AdmissionsRequirements:Bachelor's degree in Marketing, Business or related fieldStrong skills: MS Office (Word, Excel, Outlook, PowerPoint), AcrobatExperience with Google AnalyticsNonprofit or school marketing experience
highly preferredAdditional Qualifications:Demonstrated success in developing/implementing integrated marketing strategiesWeb development and graphic design skillsExperience with marketing automation toolsAbility to analyze activity, results and trends to provide insight and recommendationsProven track record of excellent communication skills with all stakeholders: staff, students, board and other external agencies and professionals.Ability to work quickly, accurately, and flexibly with strong organizational, prioritization, and time management skillsEnergetic individual with a positive approach to opportunities and challenges.JOB DESCRIPTION:The Recruiting Marketing Manager is responsible for creating, deploying, tracking, and measuring integrated strategies to position Learning Prep School in the current marketplace, as well as collaborating often with both the Director of Admissions and the Director of Development on projects and messaging intended to develop the school’s brand.Responsibilities include:Develop and implement a comprehensive, strategic marketing strategy to support the school’s growthCollaborate with executive leadership to develop and implement strategies to ensure effective annual student enrollment and outreach efforts with current and prospective familiesStrategize in communicating the differentiating aspects of LPS compared to other competing schoolsPartner with key constituencies to refine and market Learning Prep’s brand and value propositionManage all digital marketing activities, including social media strategy, Google Analytics, SEO, CMS, email campaignsCreate and execute engaging content for social media platforms such as Facebook, Instagram, LinkedIn, Twitter &/or YouTube.Develop and maintain the content for the School’s website. Identify and champion opportunities for enhancementWrite and design marketing materials for admissions and fundraising including social media, photos and videoPursue media opportunities, including TV, radio, online and printManage branded collateral including stationary, business cardsMaintain an updated photo library of students, staffs and events for general school useAttend school events as requiredJob Type: Part-timePay: Up to $48,000.00 per yearBenefits:401(k)401(k) matchingEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offVision insuranceSchedule:32 hours a weekFlexible ScheduleCOVID-19 considerations:We follow a detailed, rigorous safety plan to protect our community from COVID-19. This plan includes masking, physical distancing, a regular cleaning schedule, and other appropriate measures recommended by DESE and the CDC.
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