nCino, Inc.
Senior Account-Based Marketer
nCino, Inc., Wilmington, North Carolina, United States, 28412
nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.
nCino's Account-Based Marketer is responsible for researching, structuring and implementing multi-faceted account-based marketing (ABM) campaigns to drive inbound and outbound leads and sales opportunities within nCino's top revenue-generating accounts. This role collaborates closely with Sales and Marketing to help pinpoint key insights about target accounts, which are then used to customize content and communication approaches for the purchasing teams at these high-value accounts. Additionally, they will strive to comprehend the nCino platform and the financial services landscape, aligning evolving market needs with nCino solutions within target accounts. To thrive in this role, the ideal candidate should possess a strong understanding of account-based and digital marketing, coupled with the ability to construct comprehensive B2B marketing programs, make optimizations based on data and account insights and report on results to key stakeholders–ultimately contributing to the Sales team's ACV goals and revenue growth. This individual should be comfortable translating key performance indicators (KPIs) and marketing metrics from campaigns into a compelling story for Sales and other stakeholders.
Essential Job Functions
Develop and implement sophisticated, multi-channel personalized account-based marketing strategies to further brand awareness and drive inbound leads and outbound interest within target accounts across the nCino solution suite.Create collateral to be used in ABM efforts including writing campaign copy, requesting and organizing graphics and defining campaign parameters and audiences.Develop campaigns utilizing Marketing collateral such as white papers, case studies, landing pages and virtual events to drive interest within targeted accounts, proactively incorporating industry trends and best practices.Work closely with Global Market Strategy team, Creative team and content creators to execute campaigns across multiple platforms and areas of business.Effectively communicate, collaborate and engage with the Sales team on ABM programs on a regular basis.Demonstrate proficiency with tools such as Salesforce, Pardot, LinkedIn, 6sense, PathFactory, Postal and others to organize, build and track campaigns and measure ROI.Develop and maintain comprehensive target account profiles and prospect personas.Understand nCino’s sales process and study industry trends and win/loss analyses to identify opportunities to reconnect with lost prospects or create net new prospect conversions.Approach campaign development with a ‘test and learn’ perspective, being open to making optimizations based on what the data shows.Proactively research ABM industry trends, benchmarks and best practices identify and report on new opportunities, tactics and channels to help build nCino brand and solution awareness in existing markets.Required
MINIMUM REQUIREMENTS
Bachelor’s degree in Marketing or Business, or a combination of experience and education.Minimum 5 years’ experience in B2B digital marketing and/or account-based marketing.Ability independently to create marketing content for campaigns from concept to execution for measurable results.Attention to detail, an eye for graphics and strong writing skills.Excel and Salesforce report building skills, as well as general Salesforce proficiency.Ability to problem solve, follow strategic direction, synthesize data, and execute projects independently.Strong presentation and communication skills.Ability to effectively multi-task and manage competing stakeholders and priorities.Experience using platforms including but not limited to LinkedIn, Google and 6sense to build and execute sophisticated, targeted account-based campaigns.Experience with targeting, segmentation and list acquisition to build prospect lists for marketing programs.Ability to translate marketing metrics into a compelling story to various cross-functional audiences to show ABM influence/impact.Preferred Requirements
Banking and financial industry knowledge.Pardot experience.Experience creating and executing holistic integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media.Ability to be analytical with strong technical acumen.Formal project management experience or certification.If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at recruiting@ncino.com.Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.
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nCino's Account-Based Marketer is responsible for researching, structuring and implementing multi-faceted account-based marketing (ABM) campaigns to drive inbound and outbound leads and sales opportunities within nCino's top revenue-generating accounts. This role collaborates closely with Sales and Marketing to help pinpoint key insights about target accounts, which are then used to customize content and communication approaches for the purchasing teams at these high-value accounts. Additionally, they will strive to comprehend the nCino platform and the financial services landscape, aligning evolving market needs with nCino solutions within target accounts. To thrive in this role, the ideal candidate should possess a strong understanding of account-based and digital marketing, coupled with the ability to construct comprehensive B2B marketing programs, make optimizations based on data and account insights and report on results to key stakeholders–ultimately contributing to the Sales team's ACV goals and revenue growth. This individual should be comfortable translating key performance indicators (KPIs) and marketing metrics from campaigns into a compelling story for Sales and other stakeholders.
Essential Job Functions
Develop and implement sophisticated, multi-channel personalized account-based marketing strategies to further brand awareness and drive inbound leads and outbound interest within target accounts across the nCino solution suite.Create collateral to be used in ABM efforts including writing campaign copy, requesting and organizing graphics and defining campaign parameters and audiences.Develop campaigns utilizing Marketing collateral such as white papers, case studies, landing pages and virtual events to drive interest within targeted accounts, proactively incorporating industry trends and best practices.Work closely with Global Market Strategy team, Creative team and content creators to execute campaigns across multiple platforms and areas of business.Effectively communicate, collaborate and engage with the Sales team on ABM programs on a regular basis.Demonstrate proficiency with tools such as Salesforce, Pardot, LinkedIn, 6sense, PathFactory, Postal and others to organize, build and track campaigns and measure ROI.Develop and maintain comprehensive target account profiles and prospect personas.Understand nCino’s sales process and study industry trends and win/loss analyses to identify opportunities to reconnect with lost prospects or create net new prospect conversions.Approach campaign development with a ‘test and learn’ perspective, being open to making optimizations based on what the data shows.Proactively research ABM industry trends, benchmarks and best practices identify and report on new opportunities, tactics and channels to help build nCino brand and solution awareness in existing markets.Required
MINIMUM REQUIREMENTS
Bachelor’s degree in Marketing or Business, or a combination of experience and education.Minimum 5 years’ experience in B2B digital marketing and/or account-based marketing.Ability independently to create marketing content for campaigns from concept to execution for measurable results.Attention to detail, an eye for graphics and strong writing skills.Excel and Salesforce report building skills, as well as general Salesforce proficiency.Ability to problem solve, follow strategic direction, synthesize data, and execute projects independently.Strong presentation and communication skills.Ability to effectively multi-task and manage competing stakeholders and priorities.Experience using platforms including but not limited to LinkedIn, Google and 6sense to build and execute sophisticated, targeted account-based campaigns.Experience with targeting, segmentation and list acquisition to build prospect lists for marketing programs.Ability to translate marketing metrics into a compelling story to various cross-functional audiences to show ABM influence/impact.Preferred Requirements
Banking and financial industry knowledge.Pardot experience.Experience creating and executing holistic integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media.Ability to be analytical with strong technical acumen.Formal project management experience or certification.If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at recruiting@ncino.com.Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.
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