Northwest Bank
MARKETING PRODUCT MANAGER
Northwest Bank, Columbus, Ohio, United States, 43224
Northwest Bank is evolving as a key, strategic brand leveraging new tools, capabilities, and strategies to drive customer acquisition, relationship deepening and retention across its digital and retail footprint. As a member of the organization, the Marketing Product Manager is accountable for the end-to-end product and program lifecycle for Northwest Bank's customer referral and bank-at-work programs. This role will lead the strategic development, planning, implementation, and execution of these solutions in support of strategic growth goals for the bank's diverse portfolio of businesses and products. This position will work closely with the Line of Business Manager, cross-functional teams, and senior management to ensure resource alignment and prioritization, regularly review performance, and evolve the strategic roadmap accordingly.Essential Functions
Responsible for the development of customer referral and bank-at-work program strategies that drive measurable growth for Northwest BankDevelop business plans and product positioning in the marketplaceIndependently offers feedback and consults on recommendations for go-to-market plansLead development of program and creative briefs enabling design and execution across channels and tacticsAccountable to program performance and results within the approved marketing plan and budgetIndependently reports program results and provides revised forecasts to key stakeholders across the organizationInterpret program results, perform ongoing competitive intelligence, conduct customer research and identify best practices in order to provide recommendations for increasing market penetration, improving efficiency, and reducing costsDevelop and proactively maintain strong relationships with members across the organization and leadership (Accounting, IT, Sales, Finance, Lines of Business, Product, Operations, Analytics, Executives, Marketing, HR, etc)Provide ongoing program management, including lead criteria, lead qualification processes, referral mechanisms, talking points and training materials, incentive tracking and payout, and tracking and reporting mechanismsManage vendor relationship and activities according to contract and SLA terms (contract renewal, overall relationship, third party documentation and oversight, invoicing, etc.)Participate in negotiations, procurement, and contract administration activitiesAssist with teams’ implementation of necessary legal, compliance and ERM practices and/or documentation to remove barriers to campaign executionOversee and manage ongoing employee and sales team communication plan and trainingProven ability to work independently and autonomously across multiple projects simultaneously with little reliance on ManagerProvide support in developing company objectives and strategies for customer referral and workplace banking programsDevelop and facilitate a robust Test and Learn roadmapMinimize reputation and other risk exposure in the design, content and execution of programsEnsure regulatory compliance with advertising and promotional content, third party vendors and agenciesEnsure compliance with Northwest’s policies and procedures, and Federal/State regulationsNavigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiencyQUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Preferred Education
Bachelor's Degree in Business Administration, Finance, Marketing, or related fieldMaster's Degree in Business Administration, Finance, Marketing, or related fieldPreferred Work Experience
8 - 12 years Marketing Experience8 - 12 years Program / Product Management6 - 8 years Referral Program and Workplace Banking ManagementGeneral Employee Knowledge, Skills, and Abilities
Ability to establish effective working relationships among team members and participate in solving problems and making decisionsAbility to present and express ideas and information clearly and concisely in a manner appropriate to the audience, whether oral or writtenAbility to actively listen to what others are saying to achieve understanding, sharing information with others and facilitating the open exchange of ideas and informationAbility to establish courses of action for self to accomplish specific goals, develop and use tracking systems for monitoring own work progress, and effectively use resources such as time and informationAbility to make right decisions based on perceptive and analytical processes, practicing good judgment in gray areasAdditional Knowledge, Skills and Abilities
Ability to identify existing and potential problems, obtain and evaluate relevant information, identify possible causes of the problems, and suggest an alternative course of action including innovative or creative approachesAbility to allocate and effectively use information, personnel, time, and other resources necessary for implementation of Northwest’s strategic plansAbility to make decisions, render judgments, and influence key leadership stakeholders to take actionAbility to develop, evaluate, and implement alternative courses of action, based on correct assumptions concerning resources and guidelines, and support decisions or recommendations with data or reasoningAbility to present and express ideas and information effectively and concisely in an oral and/or written mode in a manner appropriate for the audienceAbility to listen and comprehend what others are saying and facilitate the open exchange of ideas and informationAbility to motivate and provide direction in the activities of others, appropriately assigning work and authority, in the accomplishment of goals; providing advice and assistance as requiredAbility to understand and appropriately apply procedures, requirements, regulations, and policies; maintain credibility with others on specialty mattersKnowledge of organizational procedures, operations, and applicable compliance rules and regulationsAbility to prioritize and make sound decisions while working on multiple tasks without compromising quality or increasing legal, operational, or compliance risks
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Responsible for the development of customer referral and bank-at-work program strategies that drive measurable growth for Northwest BankDevelop business plans and product positioning in the marketplaceIndependently offers feedback and consults on recommendations for go-to-market plansLead development of program and creative briefs enabling design and execution across channels and tacticsAccountable to program performance and results within the approved marketing plan and budgetIndependently reports program results and provides revised forecasts to key stakeholders across the organizationInterpret program results, perform ongoing competitive intelligence, conduct customer research and identify best practices in order to provide recommendations for increasing market penetration, improving efficiency, and reducing costsDevelop and proactively maintain strong relationships with members across the organization and leadership (Accounting, IT, Sales, Finance, Lines of Business, Product, Operations, Analytics, Executives, Marketing, HR, etc)Provide ongoing program management, including lead criteria, lead qualification processes, referral mechanisms, talking points and training materials, incentive tracking and payout, and tracking and reporting mechanismsManage vendor relationship and activities according to contract and SLA terms (contract renewal, overall relationship, third party documentation and oversight, invoicing, etc.)Participate in negotiations, procurement, and contract administration activitiesAssist with teams’ implementation of necessary legal, compliance and ERM practices and/or documentation to remove barriers to campaign executionOversee and manage ongoing employee and sales team communication plan and trainingProven ability to work independently and autonomously across multiple projects simultaneously with little reliance on ManagerProvide support in developing company objectives and strategies for customer referral and workplace banking programsDevelop and facilitate a robust Test and Learn roadmapMinimize reputation and other risk exposure in the design, content and execution of programsEnsure regulatory compliance with advertising and promotional content, third party vendors and agenciesEnsure compliance with Northwest’s policies and procedures, and Federal/State regulationsNavigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiencyQUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Preferred Education
Bachelor's Degree in Business Administration, Finance, Marketing, or related fieldMaster's Degree in Business Administration, Finance, Marketing, or related fieldPreferred Work Experience
8 - 12 years Marketing Experience8 - 12 years Program / Product Management6 - 8 years Referral Program and Workplace Banking ManagementGeneral Employee Knowledge, Skills, and Abilities
Ability to establish effective working relationships among team members and participate in solving problems and making decisionsAbility to present and express ideas and information clearly and concisely in a manner appropriate to the audience, whether oral or writtenAbility to actively listen to what others are saying to achieve understanding, sharing information with others and facilitating the open exchange of ideas and informationAbility to establish courses of action for self to accomplish specific goals, develop and use tracking systems for monitoring own work progress, and effectively use resources such as time and informationAbility to make right decisions based on perceptive and analytical processes, practicing good judgment in gray areasAdditional Knowledge, Skills and Abilities
Ability to identify existing and potential problems, obtain and evaluate relevant information, identify possible causes of the problems, and suggest an alternative course of action including innovative or creative approachesAbility to allocate and effectively use information, personnel, time, and other resources necessary for implementation of Northwest’s strategic plansAbility to make decisions, render judgments, and influence key leadership stakeholders to take actionAbility to develop, evaluate, and implement alternative courses of action, based on correct assumptions concerning resources and guidelines, and support decisions or recommendations with data or reasoningAbility to present and express ideas and information effectively and concisely in an oral and/or written mode in a manner appropriate for the audienceAbility to listen and comprehend what others are saying and facilitate the open exchange of ideas and informationAbility to motivate and provide direction in the activities of others, appropriately assigning work and authority, in the accomplishment of goals; providing advice and assistance as requiredAbility to understand and appropriately apply procedures, requirements, regulations, and policies; maintain credibility with others on specialty mattersKnowledge of organizational procedures, operations, and applicable compliance rules and regulationsAbility to prioritize and make sound decisions while working on multiple tasks without compromising quality or increasing legal, operational, or compliance risks
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