Northwest Bank
DIGITAL DESIGN MANAGER
Northwest Bank, Columbus, Ohio, United States, 43224
The Digital Design Manager leads digital integration across the business by representing the voice of the customer and stakeholders to set a comprehensive vision of multiple products or program, while aligning with the business strategy. Sets strategic direction for digital as a whole, working across product and service lines. Obtains stakeholder buy-in and drives prioritization, while aligning team resources with key initiatives to drive efficient and sustained growth. In addition, the Manager plays a key role in the company's strategic direction, defining and articulating new opportunities, and working in close concert with key stakeholders, including senior leadership and their dedicated agile teams. Works with stakeholders to define features and enhancements, and their evolution for enterprise vision. Employs robust business process design with a focus on simplicity and straight-through processing. Communicates plans to senior management and leads employees. Uses data to inform how services are defined and managed.
Essential Functions
Serve as a digital integrator and strategy driver for our internal customers by driving identification, prioritization and execution of capabilities that align to/reinforce Northwest's product and brand objectivesOwn the product/program vision for digital that aligns with the overall strategic intent and communicate them with the teams and their stakeholdersRemain current and provide insight to industry, peer bank and technical trends that impact Northwest's business objectivesDevelop a point of view on competitive gaps and customer opportunities through rigorous competitive and customer data analysisDrive development of business cases and measurement of value provided versus business cases for digital efforts, in addition to serving as the digital SME on LOB business casesOwn relationship with analytics, including driving development / deployment of analytical dashboards and use of data in decision making within digital teamOwn processes relative to digital strategy and governanceWork closely with Direct Channel colleagues to align activitiesCoordinate efforts with branch, ATM, Operations, Compliance and other stakeholders as neededWork closely with Marketing to provide outlets for Marketing’s messages, as well as ensure Marketing promotes Digital services within their communicationsPartner with other business lines to provide alignment across Mobile and Digital BankingEnsure application of Bank leadership, values and commitment through direct and indirect managersOwn digital team processes, with responsibility for team healthExercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminationsDevelop a deep understanding of company customer experience, reflect company values and identify and fill digital product gaps and generate new ideas to improve customer experience and drive growth; and translates it into detailed requirements to ensure products are developed to meet client needsUpdate existing products and technologies and makes recommendations for process improvementsProvide leadership and expertise in the development, optimization, and maintenance of customer-centric products, interfaces and vendor integrationsDrive digital strategies aimed at brand and product awareness and education across all digital platformsEnsure compliance with Northwest’s policies and procedures, and Federal/State regulationsNavigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Experience
12 - 15 years proven marketing, product management, financial, operations and/or project management experience, or in lieu of a degree
a combined minimum of 15 years’ higher education and/or work experience including a minimum of 11 years’ proven marketing, product management, financial, operations and/or project management experience.
Prior experience prioritizing work and resources across competing priorities and quickly-changing landscape.
Proven business expertise with experience in setting clear priorities, understanding business value impacts and independent decision-making.
Prior experience actively seeking out multiple opinions, yet making independent decisions and influencing positive outcomes.
Experience in competitive mapping.
Experience working with senior stakeholders/ leaders in a matrixed organization.
Experience working in partnership with user experience teams on product design.
General Supervisory/Manager Knowledge, Skills, And Abilities
Ability to identify existing and potential problems, obtain and evaluate relevant information, identify possible causes of the problems, and suggest an alternative course of action including innovative or creative approachesAbility to allocate and effectively use information, personnel, time, and other resources necessary for implementation of Northwest’s strategic plansAbility to make decisions, render judgments, and take action on tasks within the scope of given authority in a timely fashionAbility to develop, evaluate, and implement alternative courses of action, based on correct assumptions concerning resources and guidelines, and support decisions or recommendations with data or reasoningAbility to present and express ideas and information effectively and concisely in an oral and/or written mode in a manner appropriate for the audienceAbility to listen and comprehend what others are saying and facilitate the open exchange of ideas and informationAbility to motivate and provide direction in the activities of others, appropriately assigning work and authority, in the accomplishment of goals; providing advice and assistance as requiredAbility to understand and appropriately apply procedures, requirements, regulations, and policies; maintain credibility with others on specialty matters
Additional Knowledge, Skills And Abilities
Strong financial services digital expertise
Strong story telling skills
Strong verbal and written communication skills
Strategy development expertise
Understanding of Design Thinking principles
Knowledge of product design and development best practices
Knowledge of Agile and Lean principles and practices
Specific subject matter expertise as required by assigned product
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Essential Functions
Serve as a digital integrator and strategy driver for our internal customers by driving identification, prioritization and execution of capabilities that align to/reinforce Northwest's product and brand objectivesOwn the product/program vision for digital that aligns with the overall strategic intent and communicate them with the teams and their stakeholdersRemain current and provide insight to industry, peer bank and technical trends that impact Northwest's business objectivesDevelop a point of view on competitive gaps and customer opportunities through rigorous competitive and customer data analysisDrive development of business cases and measurement of value provided versus business cases for digital efforts, in addition to serving as the digital SME on LOB business casesOwn relationship with analytics, including driving development / deployment of analytical dashboards and use of data in decision making within digital teamOwn processes relative to digital strategy and governanceWork closely with Direct Channel colleagues to align activitiesCoordinate efforts with branch, ATM, Operations, Compliance and other stakeholders as neededWork closely with Marketing to provide outlets for Marketing’s messages, as well as ensure Marketing promotes Digital services within their communicationsPartner with other business lines to provide alignment across Mobile and Digital BankingEnsure application of Bank leadership, values and commitment through direct and indirect managersOwn digital team processes, with responsibility for team healthExercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminationsDevelop a deep understanding of company customer experience, reflect company values and identify and fill digital product gaps and generate new ideas to improve customer experience and drive growth; and translates it into detailed requirements to ensure products are developed to meet client needsUpdate existing products and technologies and makes recommendations for process improvementsProvide leadership and expertise in the development, optimization, and maintenance of customer-centric products, interfaces and vendor integrationsDrive digital strategies aimed at brand and product awareness and education across all digital platformsEnsure compliance with Northwest’s policies and procedures, and Federal/State regulationsNavigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Experience
12 - 15 years proven marketing, product management, financial, operations and/or project management experience, or in lieu of a degree
a combined minimum of 15 years’ higher education and/or work experience including a minimum of 11 years’ proven marketing, product management, financial, operations and/or project management experience.
Prior experience prioritizing work and resources across competing priorities and quickly-changing landscape.
Proven business expertise with experience in setting clear priorities, understanding business value impacts and independent decision-making.
Prior experience actively seeking out multiple opinions, yet making independent decisions and influencing positive outcomes.
Experience in competitive mapping.
Experience working with senior stakeholders/ leaders in a matrixed organization.
Experience working in partnership with user experience teams on product design.
General Supervisory/Manager Knowledge, Skills, And Abilities
Ability to identify existing and potential problems, obtain and evaluate relevant information, identify possible causes of the problems, and suggest an alternative course of action including innovative or creative approachesAbility to allocate and effectively use information, personnel, time, and other resources necessary for implementation of Northwest’s strategic plansAbility to make decisions, render judgments, and take action on tasks within the scope of given authority in a timely fashionAbility to develop, evaluate, and implement alternative courses of action, based on correct assumptions concerning resources and guidelines, and support decisions or recommendations with data or reasoningAbility to present and express ideas and information effectively and concisely in an oral and/or written mode in a manner appropriate for the audienceAbility to listen and comprehend what others are saying and facilitate the open exchange of ideas and informationAbility to motivate and provide direction in the activities of others, appropriately assigning work and authority, in the accomplishment of goals; providing advice and assistance as requiredAbility to understand and appropriately apply procedures, requirements, regulations, and policies; maintain credibility with others on specialty matters
Additional Knowledge, Skills And Abilities
Strong financial services digital expertise
Strong story telling skills
Strong verbal and written communication skills
Strategy development expertise
Understanding of Design Thinking principles
Knowledge of product design and development best practices
Knowledge of Agile and Lean principles and practices
Specific subject matter expertise as required by assigned product
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