Beal Bank
Marketing Manager
Beal Bank, Plano, Texas, us, 75086
Summary:
Help strategize and execute key marketing initiatives for a leading DFW-based financial institution. Beal Bank is seeking a savvy, eager, diligent, creative and data driven marketing manager to work closely with our leaders on the next chapter of our marketing. The ideal candidate will have a strong working knowledge of multiple marketing channels, particularly the digital landscape, to manage the corporate website; drive SEM, digital and social media efforts; and deliver top-notch marketing programs.
This position is based on site in our Plano, TX headquarters.Essential Job Duties & Responsibilities (Include but are not limited to):Help develop and manage the execution of marketing, advertising and social media initiatives to drive customer acquisition and increased digital and social media engagement designed to meet business needsWork with management and other stakeholders on marketing priorities based on changing market conditions to meet business objectivesMaintain and ensure the integrity and consistency of the company’s brand identity standardsProvide market research, analytics and important campaign metrics, with insights on how to improve and optimize performance for both ongoing and future effortsRoute marketing materials to internal stakeholders for input, review and approval prior to implementationMaintain primary and affiliate websites, including SEO/SEM, content management, testing and deploymentOversee external vendors on brand promotion and various advertising, digital and social media campaignsTake on additional marketing and related projects as assigned by managerQualifications (Education, Computer Skills, Certifications, Etc.):Bachelor’s degree in marketing, communications, business or related fieldMinimum two (2) to four (4) years manager level experience in a marketing, advertising, digital and/or social media capacity - either internal or agency account managementFinancial services experience preferredKnowledge of current marketing and advertising approaches, techniques and methodologiesExceptional communications skills, including to C-level executivesBe a self-starter with the ability to work independently, handle multiple projects and prioritize work as necessary to meet critical deadlinesPositive, professional demeanorAbility to work in a fast-paced environmentDetail oriented and analytical know-howGood working knowledge of all social media applicationsStrong Microsoft Office skills, including Outlook, Word, Excel and PowerpointWorking knowledge and aptitude for learning creative and content management platformsBenefits options include:Medical, dental and vision coverage401K with company match10 paid holidaysAccrue up to 17 vacation/sick days per year in your first year on a pro rata basisApplicant may be eligible for annual discretionary bonusNo relocation assistance provided.If you are looking to be a part of a winning team and meet the above requirements, we look forward to hearing from you.Beal is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to their protected veteran or disabled status and will not be discriminated against.All applicants have rights under federal employment laws. To view your rights and government notices on the Family Medical Leave Act (FMLA), the Equal Employment Opportunity (EEO) and the Employee Polygraph Protection Act (EPPA), please see the following Department of Labor links: FMLA EEO EPPANotice to California Residents: Beal Bank, Beal Bank USA, Beal Service Corporation, Beal Nevada Service Corporation, CLMG Corp., or CSG Investments, Inc. may collect personal information about you as part of the job application or employment process. Please see our California Consumer Privacy Act Policy at www.bealbank.com/CCPA-Policy for details.
#J-18808-Ljbffr
Help strategize and execute key marketing initiatives for a leading DFW-based financial institution. Beal Bank is seeking a savvy, eager, diligent, creative and data driven marketing manager to work closely with our leaders on the next chapter of our marketing. The ideal candidate will have a strong working knowledge of multiple marketing channels, particularly the digital landscape, to manage the corporate website; drive SEM, digital and social media efforts; and deliver top-notch marketing programs.
This position is based on site in our Plano, TX headquarters.Essential Job Duties & Responsibilities (Include but are not limited to):Help develop and manage the execution of marketing, advertising and social media initiatives to drive customer acquisition and increased digital and social media engagement designed to meet business needsWork with management and other stakeholders on marketing priorities based on changing market conditions to meet business objectivesMaintain and ensure the integrity and consistency of the company’s brand identity standardsProvide market research, analytics and important campaign metrics, with insights on how to improve and optimize performance for both ongoing and future effortsRoute marketing materials to internal stakeholders for input, review and approval prior to implementationMaintain primary and affiliate websites, including SEO/SEM, content management, testing and deploymentOversee external vendors on brand promotion and various advertising, digital and social media campaignsTake on additional marketing and related projects as assigned by managerQualifications (Education, Computer Skills, Certifications, Etc.):Bachelor’s degree in marketing, communications, business or related fieldMinimum two (2) to four (4) years manager level experience in a marketing, advertising, digital and/or social media capacity - either internal or agency account managementFinancial services experience preferredKnowledge of current marketing and advertising approaches, techniques and methodologiesExceptional communications skills, including to C-level executivesBe a self-starter with the ability to work independently, handle multiple projects and prioritize work as necessary to meet critical deadlinesPositive, professional demeanorAbility to work in a fast-paced environmentDetail oriented and analytical know-howGood working knowledge of all social media applicationsStrong Microsoft Office skills, including Outlook, Word, Excel and PowerpointWorking knowledge and aptitude for learning creative and content management platformsBenefits options include:Medical, dental and vision coverage401K with company match10 paid holidaysAccrue up to 17 vacation/sick days per year in your first year on a pro rata basisApplicant may be eligible for annual discretionary bonusNo relocation assistance provided.If you are looking to be a part of a winning team and meet the above requirements, we look forward to hearing from you.Beal is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to their protected veteran or disabled status and will not be discriminated against.All applicants have rights under federal employment laws. To view your rights and government notices on the Family Medical Leave Act (FMLA), the Equal Employment Opportunity (EEO) and the Employee Polygraph Protection Act (EPPA), please see the following Department of Labor links: FMLA EEO EPPANotice to California Residents: Beal Bank, Beal Bank USA, Beal Service Corporation, Beal Nevada Service Corporation, CLMG Corp., or CSG Investments, Inc. may collect personal information about you as part of the job application or employment process. Please see our California Consumer Privacy Act Policy at www.bealbank.com/CCPA-Policy for details.
#J-18808-Ljbffr