Penn Foster
Email Marketing Manager
Penn Foster, Dallas, Texas, United States, 75215
Texas Capital Bank is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big banks at a scale that makes sense for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.
While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital Bank, we do more than build business success. We build long lasting relationships.
Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital Bank was recently named the #1 most trusted bank in the country on Newsweek’s inaugural list of America’s Most Trusted Companies. For more information about joining our team, please visit us at
https://www.texascapitalbank.com .
Responsibilities
Serving as product owner and technical lead for the email marketing channel across multiple brands, including Bask Bank and Texas Capital.Managing the email production workstream from request intake and/or Marketing campaign iteration through development to deployment.Providing strategic recommendations to support inbound requests and planned campaigns through the email channel that facilitate the highest rates of deliverability and engagement.Determining gaps between email business needs and current email capabilities/templates and recommending efficient and effective solutions to improve.Working closely with product leads and Marketing Copywriter[s] to create and market operational emails on an ongoing basis.Liaising with internal stakeholders across the Marketing & Communications team and the broader banking organization for email request processing, strategy recommendations, content and technical development, revisions, and business stakeholder/Compliance approvals.Performing thorough data testing and QA checks for all email deployments and campaigns.Measuring and analyzing email performance based on Marketing-driven KPIs and reporting results to stakeholders on a regular, templated cadence.
Qualifications
Has a BA/BS in Marketing, Digital Design/Development, Computer Science, Information Technology or related field.Has 5+ years of experience in an email marketing automation-type role, or comparable experience.Has deep expertise in email development, with experience coding templates and strong knowledge of HTML/CSS.Has deep experience with Salesforce Marketing Cloud, Pardot, Litmus, and other email automation tools.Is a dynamic digital marketing professional with strong collaboration and consulting skills and the ability to thrive in a challenging, fast-paced organization.Produces emails with a high level of attention to detail, with an expert ability to leverage existing email templates and content while following brand and design specifications.Experience working in financial industries is a plus.
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.
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While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital Bank, we do more than build business success. We build long lasting relationships.
Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital Bank was recently named the #1 most trusted bank in the country on Newsweek’s inaugural list of America’s Most Trusted Companies. For more information about joining our team, please visit us at
https://www.texascapitalbank.com .
Responsibilities
Serving as product owner and technical lead for the email marketing channel across multiple brands, including Bask Bank and Texas Capital.Managing the email production workstream from request intake and/or Marketing campaign iteration through development to deployment.Providing strategic recommendations to support inbound requests and planned campaigns through the email channel that facilitate the highest rates of deliverability and engagement.Determining gaps between email business needs and current email capabilities/templates and recommending efficient and effective solutions to improve.Working closely with product leads and Marketing Copywriter[s] to create and market operational emails on an ongoing basis.Liaising with internal stakeholders across the Marketing & Communications team and the broader banking organization for email request processing, strategy recommendations, content and technical development, revisions, and business stakeholder/Compliance approvals.Performing thorough data testing and QA checks for all email deployments and campaigns.Measuring and analyzing email performance based on Marketing-driven KPIs and reporting results to stakeholders on a regular, templated cadence.
Qualifications
Has a BA/BS in Marketing, Digital Design/Development, Computer Science, Information Technology or related field.Has 5+ years of experience in an email marketing automation-type role, or comparable experience.Has deep expertise in email development, with experience coding templates and strong knowledge of HTML/CSS.Has deep experience with Salesforce Marketing Cloud, Pardot, Litmus, and other email automation tools.Is a dynamic digital marketing professional with strong collaboration and consulting skills and the ability to thrive in a challenging, fast-paced organization.Produces emails with a high level of attention to detail, with an expert ability to leverage existing email templates and content while following brand and design specifications.Experience working in financial industries is a plus.
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.
#J-18808-Ljbffr