Email Marketing Manager
TekWissen LLC - Draper, Utah, United States![TekWissen LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at TekWissen LLC
Overview
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Overview
TekWissen is a global workforce management provider headquartered in Ann Arbor Michigan that offers strategic talent solutions to our clients worldwide.
Job Title: Email Marketing Manager
Location: Draper UT 84020
Duration: 5
Months
Job Type: Contract
Work Type: Hybrid JOB DESCRIPTION:
We are looking for an experienced Email Marketing Manager to join our team. The ideal candidate will have a proven track record of building successful email marketing campaigns working collaboratively with other teams to develop effective strategies and executing campaigns flawlessly. As an Email Marketing Manager you will be responsible for creating visually appealing emails that are engaging and tailored to our target audience. You will play a role in working with our creative team to develop and code compelling emails and email templates. You will also work closely with the analytics team to help measure the effectiveness of our campaigns. If you are a datadriven individual who is passionate about delivering impactful email campaigns we would love to hear from you. What Youll Be Doing:
Develop and execute email marketing campaigns to increase engagement retention and revenue. Collaborate with other teams such as the campaigns team to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs. Create visually appealing and engaging Marketo email templates using HTML and CSS. Work closely with the creative team to design and implement email templates that align with our brand voice and messaging. Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience. Monitor and report on email campaign performance metrics such as open rates clickthrough rates and conversion rates. Continuously test and optimize email campaigns to improve performance and increase ROI. Track performance measure outcomes and use that information to optimize and iterate Stay uptodate with industry trends and best practices in email marketing to ensure that our campaigns are innovative and effective. Maintain email compliance and best practices including CANSPAM and GDPR regulations. Qualifications Needed:
3 years of experience in email marketing preferably in a B2B or SaaS environment using marketing automation tools (preferably Marketo) Demonstrated experience creating and executing successful email campaigns as well
as involvement in the email design and/or coding of the emails Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously. Strong analytical skills with experience using data to drive decisionmaking. Excellent written and verbal communication skills. Ability to work collaboratively with crossfunctional teams. Knowledge of email compliance and best practices including CANSPAM and GDPR regulations. Preferred Qualifications:
Experience with Marketo marketing automation tool is highly preferred including proficiency in building emails using Marketo modules managing campaigns and analyzing data. Familiarity with Salesforce CRM is a plus including the ability to integrate email campaigns with Salesforce and create reports and dashboards to measure campaign effectiveness. Strong HTML and CSS skills with an eye for design and detail. Experience with Figma graphic design tool including the ability to collaborate with the creative team to design and implement email templates TekWissen
Group is an equal opportunity employer supporting workforce diversity.