Senior Marketing Manager

#GetThereFirstDigital Hands is an innovative Managed Security Service Provider (MSSP) with a mission to protect customer data and make technology available, productive and secure with the strongest talent in the cyber industry. Members of the Digital Hands Team work with leading technologies and protect a dynamic set of enterprise-class customers including best-known brands in the hospitality, financial, manufacturing and communications industries. Digital Hands employees enjoy competitive compensation and benefits, training opportunities, personal skills development, and opportunities for professional advancement across the organization.Digital Hands is comprised of innovators leading from the front, fueled by a desire to achieve, test new boundaries, and a determination to do whatever it takes to get there first every time. Ideal candidates believe in the mission and vision of the company and have a genuine love for what they do. At Digital Hands, we take ownership, obsess over our promises, anticipate our customers' needs, and get ahead of every threat so that our customers can focus on their business with the peace of mind that only comes from knowing their cyberworld is secure.POSITION SUMMARY:As a pivotal player in our ambitious growth strategy, the Senior Marketing Manager will spearhead the execution of our marketing initiatives, introduce innovative ideas, and drive lead generation by accelerating the pace of testing across various channels. This role demands a proactive, results-driven professional eager to take ownership of marketing operations, demand generation, and social media management.Ideal Candidate Profile:Experienced Marketer: You have solid marketing experience and are deeply committed to building a career in marketing. You're ready to take on more responsibility and drive results in marketing operations, demand generation, and social media management.Strategic and Detail-Oriented: You are strategic in your outreach, meticulous in planning and execution, and focused on achieving measurable outcomes.Communicator: With excellent verbal and written communication skills, you can craft compelling messages and engage effectively with diverse audiences.Industry Knowledge: A solid understanding of the cybersecurity industry is highly desirable, as is a passion for crafting creative solutions to complex challenges.What this means in action is:Design, implement, and evaluate demand generation campaigns across multiple channels, including email, search, social media, video, display advertising, podcasts, and direct mail.Collaborate in the creation of compelling marketing materials, such as videos, blog posts, emails, web pages, and sales presentations.Identify and target new audience segments to expand market reach.Support partner marketing initiatives and event planning.Achieve and exceed established Key Performance Indicators (KPIs).PRIMARY DUTIES AND RESPONSIBILITIES:Sales Influencing Revenue and Market Share Growth: Collaborate with different teams to create and implement innovative marketing solutions aimed at generating demand for Digital Hands' products or services.Being a Subject Matter Expert: Communicate the value proposition of Digital Hands effectively in various contexts.Developing and Implementing Marketing Programs: Create and execute marketing strategies and campaigns targeted at both partners and direct customers.Performing Marketing Analysis: Analyze the performance of marketing initiatives to understand their return on investment (ROI).Maintaining Clear and Consistent Communication: Ensure effective communication across all levels of the organization and with external stakeholders.In addition to the strategic marketing duties listed above, this individual will also be responsible for general administrative support to the marketing team, operations team and significant event management and coordination for industry and partner events.DUTIES AND RESPONSIBILITIES:Maintain company websites' content and social media presence.Management of marketing tech stack.Create and execute lead generation programs (webinars, email campaigns, events, etc.).Ensure creative marketing materials adhere to brand guidelines.Develop and communicate marketing plans, campaign results, and project recommendations to senior management team.Liaise with external vendors to execute promotional events and campaigns.Generate metrics and reports related to sales activities, and revenue data.Develop, implement, and track demand generation programs such as email, social media, or digital campaigns, and events.Manage the budget associated with paid advertising programs.Manage and further improve our marketing automation.Perform other duties as assigned.EDUCATION AND WORK EXPERIENCE:Bachelor's degree.Minimum of 3-5 years of marketing experience for an information technology company, cyber security, or managed services required.Previous experience marketing cybersecurity related offerings.Thorough understanding of marketing elements and market research methods.Hands-on experience with at least two elements of a modern marketing technology stack.Experience with SEM and paid social preferred.Polished and efficient writing and editing skills.Demonstrated ability to craft clear and targeted value propositions.Proven ability to think long term about business needs and opportunities.KNOWLEDGE, SKILLS AND CHARACTERISTICS REQUIRED:Excellent analytical skills and a knack for data analysis.Positive, "can do" attitude with a passion to drive and measure business results.Strong prioritization, organization, and project management skills.Takes pride in work, and feels purposeful when productive, efficient, and effective.Enthusiastic, friendly, and helpful demeanor.Extremely self-sufficient and tracks use of time to monitor and improve performance.A good sense of humor is always appreciated.Digital Hands is dedicated to a diverse and inclusive workplace and culture, and proud to be an Equal Employment Opportunity employer.Digital Hands is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.Digital Hands participates in the U.S. Government's E-Verify program to determine employment eligibility.By submitting your application, you agree that Digital Hands may collect, use, and process your information in connection with Digital Hands' recruitment activities.

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