Oxygen
Digital Growth Marketer / Paid Digital Marketing Lead
Oxygen, San Francisco, California, United States, 94199
Digital Growth Marketer / Paid Digital Marketing Lead
Oxygen is looking for a motivated and experienced Paid Digital Marketing Lead / Digital Growth Marketer. The ideal candidate will have both a customer focus and a data-driven mindset that can drive positive ROI through paid social channel optimization efforts at scale.You will be passionate about driving new customer growth and long-term value. You will oversee and own marketing operations from strategy execution, planning, campaign structure & optimization, bidding strategies, and measurement. You will be responsible for tracking and steering the channel towards monthly and quarterly program goals, and provide your stakeholders with visibility into ongoing work, campaign testing, and optimization efforts.Success in this role requires a bias for action towards campaign setup, data analysis, a strong sense of ownership, and the ability to execute on a goal while motivating your teammates to do the same.Who you are:The ideal candidate is highly creative, naturally curious, and data-focused with deep experience in paid customer acquisition (Facebook, Google, YouTube, Apple, TikTok, etc.) for both B2C and B2B.This role will develop, oversee, and execute user growth initiatives across multiple paid digital channels.5+ years of paid performance buying, management, optimization, and campaign experience.Ability to thrive in ambiguous environments, excited about figuring out solutions to complex problems, and then executing on them.Analytical mindset and a data-driven approach to problem solving.Deep understanding of marketing's relationship to overall financials, budget forecasting, and ROI assessment/tracking.Optimistic, enjoys the challenge of building a world-changing FinTech start-up from the ground level.Familiar with A/B testing and using BI tools (e.g., MixPanel, Branch, Looker, AppsFlyer, Amplitude, Snowflake, Segment).High EQ, Low ego. Plays well with business partners across the company.Prior Startup and Fintech experience preferred, but not required.What you’ll do (Key Responsibilities):Own, operate and create
multi-channel paid advertising programs (paid digital/social, SEM, CRM, and more) to drive significant growth and reach our goals.Own the end-to-end process of creating, optimizing, reporting, and sharing insights from campaigns and tests in a fast-paced, dynamic environment.Drive KPIs including cost of acquisition and LTV. You own these key acquisition goals and manage marketing budget and channel mix for these metrics.Hands-on experience designing and implementing testing strategies to maximize funnel conversion metrics through A/B testing, optimizing paid media campaigns (primarily focused on Facebook and Google; ASA experience is a nice to have) and organic initiatives that optimize creative, audience, and channel effectiveness.Be able to forecast predictable growth outcomes. Reporting on campaign performance, gathering insights, making recommendations for further testing and campaign spend.Be a hands-on contributor.
You're comfortable writing creative briefs, setting up campaigns, running data analysis, and diving into the details of campaigns.Structured, quantitative analytical skills with the ability to turn data from disparate sources into bite-sized insights and initiatives. Create and optimize marketing campaigns and strategic tests to completion.Strong knowledge of Facebook and Google advertising platforms.Strong communicator with the ability to distill complex ideas in a clear, concise manner both verbally and in writing.What we offer:Competitive salary based on experience.Equity from an early-stage startup.Medical, Dental, Vision benefits.Free snacks, Lunch stipend.PTOs and sick days.Awesome opportunities to grow yourself in different ways.About OxygenOxygen is a modern financial platform designed for the 21st-century economy - the digital-natives looking for a banking partner that understands how they live and work - providing a seamless user experience for both personal and business accounts in a way that makes them feel in their element.
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Oxygen is looking for a motivated and experienced Paid Digital Marketing Lead / Digital Growth Marketer. The ideal candidate will have both a customer focus and a data-driven mindset that can drive positive ROI through paid social channel optimization efforts at scale.You will be passionate about driving new customer growth and long-term value. You will oversee and own marketing operations from strategy execution, planning, campaign structure & optimization, bidding strategies, and measurement. You will be responsible for tracking and steering the channel towards monthly and quarterly program goals, and provide your stakeholders with visibility into ongoing work, campaign testing, and optimization efforts.Success in this role requires a bias for action towards campaign setup, data analysis, a strong sense of ownership, and the ability to execute on a goal while motivating your teammates to do the same.Who you are:The ideal candidate is highly creative, naturally curious, and data-focused with deep experience in paid customer acquisition (Facebook, Google, YouTube, Apple, TikTok, etc.) for both B2C and B2B.This role will develop, oversee, and execute user growth initiatives across multiple paid digital channels.5+ years of paid performance buying, management, optimization, and campaign experience.Ability to thrive in ambiguous environments, excited about figuring out solutions to complex problems, and then executing on them.Analytical mindset and a data-driven approach to problem solving.Deep understanding of marketing's relationship to overall financials, budget forecasting, and ROI assessment/tracking.Optimistic, enjoys the challenge of building a world-changing FinTech start-up from the ground level.Familiar with A/B testing and using BI tools (e.g., MixPanel, Branch, Looker, AppsFlyer, Amplitude, Snowflake, Segment).High EQ, Low ego. Plays well with business partners across the company.Prior Startup and Fintech experience preferred, but not required.What you’ll do (Key Responsibilities):Own, operate and create
multi-channel paid advertising programs (paid digital/social, SEM, CRM, and more) to drive significant growth and reach our goals.Own the end-to-end process of creating, optimizing, reporting, and sharing insights from campaigns and tests in a fast-paced, dynamic environment.Drive KPIs including cost of acquisition and LTV. You own these key acquisition goals and manage marketing budget and channel mix for these metrics.Hands-on experience designing and implementing testing strategies to maximize funnel conversion metrics through A/B testing, optimizing paid media campaigns (primarily focused on Facebook and Google; ASA experience is a nice to have) and organic initiatives that optimize creative, audience, and channel effectiveness.Be able to forecast predictable growth outcomes. Reporting on campaign performance, gathering insights, making recommendations for further testing and campaign spend.Be a hands-on contributor.
You're comfortable writing creative briefs, setting up campaigns, running data analysis, and diving into the details of campaigns.Structured, quantitative analytical skills with the ability to turn data from disparate sources into bite-sized insights and initiatives. Create and optimize marketing campaigns and strategic tests to completion.Strong knowledge of Facebook and Google advertising platforms.Strong communicator with the ability to distill complex ideas in a clear, concise manner both verbally and in writing.What we offer:Competitive salary based on experience.Equity from an early-stage startup.Medical, Dental, Vision benefits.Free snacks, Lunch stipend.PTOs and sick days.Awesome opportunities to grow yourself in different ways.About OxygenOxygen is a modern financial platform designed for the 21st-century economy - the digital-natives looking for a banking partner that understands how they live and work - providing a seamless user experience for both personal and business accounts in a way that makes them feel in their element.
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