The Athletic
Product Marketing Manager (Remote)
The Athletic, San Francisco, California, United States, 94199
Product Marketing Manager (Remote)
The Athletic - United States
Date Posted: 31 Oct, 2022
Work Location: San Francisco, United States
Salary Offered: Not Specified
Job Type: Full Time
Experience Required: No experience required
Remote Work: Yes
Vacancies: 1 available
About Us
The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 500 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada, and the UK.
About the Role
As the Product Marketing Manager, you’ll work as a key cross-functional leader owning competitive research, positioning, go-to-market, and adoption for new products and features that generate revenue from The Athletic’s external partnerships.
Responsibilities
Develop and manage a suite of scalable sponsorship solutions and custom partnership opportunities to monetize non-subscription surfaces, including editorial, newsletter, audio, and off-platform surfaces.
Execute go-to-market strategy to launch and accelerate adoption of new audience features to drive awareness, growth, and engagement with sports fans across various channels.
Embed closely with the Product, Ad Sales, Editorial Operations, Design, Marketing, and Finance teams to define sponsorship opportunities and develop pre-sales and post-sales implementation processes.
Lead the creation of best-in-class product + sales marketing sponsorship resources including Sales Decks, Product Guides, and Media Kits.
Support Ad Sales team with sponsorship pitches and serve as the product expert for any sales inquiries or brainstorm requests.
Understand audience needs & serve as the voice of the customer throughout the sponsorship development process.
Requirements
4+ years’ experience in a consumer product marketing or ad product marketing role.
Experience working in highly cross-functional, fast-moving environments.
Strong understanding of product development processes.
Experience working directly with sales organizations, either as a marketer or client.
Deep understanding of consumer insights, user research, and business metrics.
Familiarity with sports, journalism, advertising, and/or subscription products is a plus.
The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply.
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The Athletic - United States
Date Posted: 31 Oct, 2022
Work Location: San Francisco, United States
Salary Offered: Not Specified
Job Type: Full Time
Experience Required: No experience required
Remote Work: Yes
Vacancies: 1 available
About Us
The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has over 500 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada, and the UK.
About the Role
As the Product Marketing Manager, you’ll work as a key cross-functional leader owning competitive research, positioning, go-to-market, and adoption for new products and features that generate revenue from The Athletic’s external partnerships.
Responsibilities
Develop and manage a suite of scalable sponsorship solutions and custom partnership opportunities to monetize non-subscription surfaces, including editorial, newsletter, audio, and off-platform surfaces.
Execute go-to-market strategy to launch and accelerate adoption of new audience features to drive awareness, growth, and engagement with sports fans across various channels.
Embed closely with the Product, Ad Sales, Editorial Operations, Design, Marketing, and Finance teams to define sponsorship opportunities and develop pre-sales and post-sales implementation processes.
Lead the creation of best-in-class product + sales marketing sponsorship resources including Sales Decks, Product Guides, and Media Kits.
Support Ad Sales team with sponsorship pitches and serve as the product expert for any sales inquiries or brainstorm requests.
Understand audience needs & serve as the voice of the customer throughout the sponsorship development process.
Requirements
4+ years’ experience in a consumer product marketing or ad product marketing role.
Experience working in highly cross-functional, fast-moving environments.
Strong understanding of product development processes.
Experience working directly with sales organizations, either as a marketer or client.
Deep understanding of consumer insights, user research, and business metrics.
Familiarity with sports, journalism, advertising, and/or subscription products is a plus.
The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply.
#J-18808-Ljbffr