Launch Potato
Senior Marketing Manager
Launch Potato, Boulder, Colorado, United States, 80301
Minimum Requirements
A strong sense of ownership and a hunger to winStrong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance and move initiatives forward3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaignsExperience optimizing on page experience and measuring against deep funnel advertiser KPIs using Optimizely or Google OptimizeExperience using tracking/reporting platforms and/or BI toolsAnalytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data - must have the ability to turn data into optimizationsProficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of dataStrong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environmentAgency experience working across multiple brandsExperience with reporting/analytics software such as Looker, Tableau, etcExperience working in a CMS (ex: Wordpress)A general interest and knowledge of personal financeSuperb direct response writing experience for customer copyResponsibilities
Driven by a growth mindset, as a Senior Marketing Manager for FinanceBuzz you will use audience insights and data to optimize landing pages for revenue and user experience across 1,000,000s of sessions per monthYour optimization efforts will aim to maximize revenue, media margin, and improve LTV and retentionTo succeed in this role, you'll need to thrive in a fast-paced environment while balancing multiple prioritiesManage, analyze, optimize and scale current landing pages to increase revenue and margin across Paid Search, Social, and Native ChannelsUse Looker to dig into the data to analyze performance, identify trends, and find opportunities to improve performanceResearch, test, and launch new advertisers on our platformYou will be a core part of the performance marketing team and will collaborate closely with the Account Management, Copywriting, and User Acquisition teamsTest and optimize landing pages to align landing page content to ad copy to improve conversionIdeate and implement tests including copy, UI/UX changes, and offer order to improve page metricsIdentify trends across products and/or platforms and use them to make recommendationsAssist in developing content strategy that both engages the user and meets target KPI metricsExecute Device Level A/B tests, mostly focused on featured advertisers and content themeSalary range: $100,000–$130,000Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.Company Information
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!Company Specialties:digital marketing, mobile marketing, direct marketing, community building, performance marketing, online advertising, customer acquisition, lead generation, social media marketing, technology, software development, email marketing, affiliate marketing, startup, digital brands, digital advertising, digital publishing, and paid searchLocation: Delray Beach, Florida
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A strong sense of ownership and a hunger to winStrong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance and move initiatives forward3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaignsExperience optimizing on page experience and measuring against deep funnel advertiser KPIs using Optimizely or Google OptimizeExperience using tracking/reporting platforms and/or BI toolsAnalytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data - must have the ability to turn data into optimizationsProficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of dataStrong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environmentAgency experience working across multiple brandsExperience with reporting/analytics software such as Looker, Tableau, etcExperience working in a CMS (ex: Wordpress)A general interest and knowledge of personal financeSuperb direct response writing experience for customer copyResponsibilities
Driven by a growth mindset, as a Senior Marketing Manager for FinanceBuzz you will use audience insights and data to optimize landing pages for revenue and user experience across 1,000,000s of sessions per monthYour optimization efforts will aim to maximize revenue, media margin, and improve LTV and retentionTo succeed in this role, you'll need to thrive in a fast-paced environment while balancing multiple prioritiesManage, analyze, optimize and scale current landing pages to increase revenue and margin across Paid Search, Social, and Native ChannelsUse Looker to dig into the data to analyze performance, identify trends, and find opportunities to improve performanceResearch, test, and launch new advertisers on our platformYou will be a core part of the performance marketing team and will collaborate closely with the Account Management, Copywriting, and User Acquisition teamsTest and optimize landing pages to align landing page content to ad copy to improve conversionIdeate and implement tests including copy, UI/UX changes, and offer order to improve page metricsIdentify trends across products and/or platforms and use them to make recommendationsAssist in developing content strategy that both engages the user and meets target KPI metricsExecute Device Level A/B tests, mostly focused on featured advertisers and content themeSalary range: $100,000–$130,000Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.Company Information
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!Company Specialties:digital marketing, mobile marketing, direct marketing, community building, performance marketing, online advertising, customer acquisition, lead generation, social media marketing, technology, software development, email marketing, affiliate marketing, startup, digital brands, digital advertising, digital publishing, and paid searchLocation: Delray Beach, Florida
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