TikTok
Product Manager, TikTok Search Ads
TikTok, Seattle, Washington, us, 98127
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
The Search Ads team sits within the Global Monetization Product and Technology (GMPT) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. TikTok search is growing rapidly and becoming the preferred search engine for Gen Z and beyond, by providing interesting, and useful video search results and engaging ways to discover new products. Join the search ads team to shape the future of search and commerce.
Key Responsibilities:Lead product development for TikTok & TikTok Shop search ad demand side (web ads/app ads/lead ads/TikTok shop ads).Deeply understand the advertiser needs, analyze the market and competitors, design products to provide better customer ROI and satisfaction.Understand the auction ads system and iterate strategies to improve system efficiency.Work globally and cross-functionally with engineers, data analysts, product marketing managers, and other cross-functional partners for successful product development and go-to-market efforts.Constantly evolve processes and resources to improve the delivery speed and quality.Develop a deep understanding of the global advertising market and the needs of search advertisers.Be responsible for the ultimate business goal.
Qualifications:BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Statistics) or equivalent practical experience.3+ years experience in online advertising or search engines in a product management function.Deep understanding of and experience in digital advertising.Highly analytical data ninja focused on user needs. Able to define product roadmap despite ambiguity and uncertainty.Excellent communication, organizational, and analytical skills, with experience in cross-functional and global collaboration.
Preferred Qualifications:Experience in search advertising, web search, or commerce search.Fluency or proficiency in Mandarin for product launches and communication with external stakeholders.
Job Information:The base salary range for this position in the selected city is $141,000 - $296,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans. In addition to Flexible Spending Account (FSA) Options like Health Care, Limited Purpose, and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym, and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, and Tokyo.
The Search Ads team sits within the Global Monetization Product and Technology (GMPT) organization servicing TikTok For Business. We're looking for an experienced Product Manager to solve brand new problems and find innovative product solutions for TikTok Search Monetization. TikTok search is growing rapidly and becoming the preferred search engine for Gen Z and beyond, by providing interesting, and useful video search results and engaging ways to discover new products. Join the search ads team to shape the future of search and commerce.
Key Responsibilities:Lead product development for TikTok & TikTok Shop search ad demand side (web ads/app ads/lead ads/TikTok shop ads).Deeply understand the advertiser needs, analyze the market and competitors, design products to provide better customer ROI and satisfaction.Understand the auction ads system and iterate strategies to improve system efficiency.Work globally and cross-functionally with engineers, data analysts, product marketing managers, and other cross-functional partners for successful product development and go-to-market efforts.Constantly evolve processes and resources to improve the delivery speed and quality.Develop a deep understanding of the global advertising market and the needs of search advertisers.Be responsible for the ultimate business goal.
Qualifications:BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Statistics) or equivalent practical experience.3+ years experience in online advertising or search engines in a product management function.Deep understanding of and experience in digital advertising.Highly analytical data ninja focused on user needs. Able to define product roadmap despite ambiguity and uncertainty.Excellent communication, organizational, and analytical skills, with experience in cross-functional and global collaboration.
Preferred Qualifications:Experience in search advertising, web search, or commerce search.Fluency or proficiency in Mandarin for product launches and communication with external stakeholders.
Job Information:The base salary range for this position in the selected city is $141,000 - $296,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, and offer a Health Savings Account (HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans. In addition to Flexible Spending Account (FSA) Options like Health Care, Limited Purpose, and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym, and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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