Director of Marketing

The Director of Marketing is a key business leader who is responsible for setting, developing, and implementing the long-term marketing vision for Next Level Apparel, ensuring the brand maintains and builds on its successful place in the current market. This includes strategies to acquire, convert, and retain new and existing customers, while working cross-functionally with our operations, logistics, customer experience, product development, sales channel teams, as well as external partners.PRIMARY DUTIES AND RESPONSIBILITIESPartner with leadership to understand the business including vision, short-term and long-term goals, operations, technology, sales, gaps and opportunities, and the P&L.Develop budgets that support company revenue and profitability goals.Provide strategic direction, quarterly and monthly priorities and objectives to all teams both internal and external.Leverage consumer and market insights to tap into new opportunities and deepen existing markets.Oversee customer engagement and loyalty initiatives to ensure end-to-end campaign continuity to drive lead generation and increase customer lifetime value.Collaborate with sales teams to manage channel planning with a clear understanding of what will engage our consumer and drive channel performance on shelf and online.Oversee the development of materials for marketing, PR, sales, events, and other groups.Monitor campaign performance and provide recommendations for optimization based on results – analyze data to determine the effectiveness of digital marketing campaigns/automation.Monitor and report on KPIs and the effectiveness of marketing initiatives, using data to inform future marketing strategies.Build a world-class marketing team, a best-in-brand, scalable business processes, and strong cross-company relationships.Follows company policies and practices as outlined in the Employee Handbook and/or applicable employment agreement. Follows safety guidelines and procedures in accordance with the job.Performs additional duties as assigned.Requirements:Bachelor’s Degree in Marketing, Business, or related field, or equivalent specific experience.8+ years experience in product, product marketing, or brand management.Success in launching and scaling mass-market consumer products, services, and acquisitions that drive the business and strengthen the brand.Strong analytic skills and the ability to drive data-driven recommendations and decision-making.Experience creating integrated marketing plans to support product launch and expansion efforts.Executive level communication skills.Ability to confidently analyze and measure results and report performance to executive leadership and cross-functional teams.Ability to influence others to get things done in a timely fashion; balance multiple priorities, adapt to changing business needs, and meet deadlines.

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