Florida Naturopathic Physicians Association
Sr. Director Marketing and Enterprise Communications
Florida Naturopathic Physicians Association, Houston, Texas, United States, 77246
JOB SUMMARY:The Sr. Director, Marketing and Enterprise Communications is responsible for the development and implementation of broad-reaching, omnichannel, and data-driven marketing, communication, and brand strategies that focus on growing/retaining membership, generating brand awareness, and advancing the Community Health Choice brand. Formulates complex strategies and concepts that drive results and persuade and influence others. Reporting to the Chief Growth Officer and partnering with Sales leadership, develops and leads a comprehensive marketing acquisition strategy for new and existing products, and adapts brand strategy to each target market. Responsible for developing brand positioning and maintaining brand integrity across marketing and communication initiatives. Develops and manages enterprise-wide marketing and promotional programs that support corporate objectives for all lines of business. Accountable for the development of media strategies and directs paid advertising efforts. Develops reporting strategy to monitor marketing performance against goals and optimizes to performance. Is responsible for providing direction, guidance, and leadership to the integrated marketing and communications department.
MINIMUM QUALIFICATIONS:Education/Specialized Training/Licensure: Bachelor's degree in Advertising, Marketing or Public Relations; Master's Degree preferredWork Experience: Minimum 5 years experience in healthcare/insurance marketingManagement Experience: 3-5 years of experience in a progressive leadership capacitySoftware Operated: Microsoft Office (Word, Excel, Outlook)SPECIAL REQUIREMENTS:Communication Skills: Above Average Verbal, Exceptional Verbal, Bilingual Skills Preferred, Writing/ComposingOther Skills: Design, P.C., MS Word, MS ExcelAdvanced Education: Bachelor's Degree Major: Advertising, Marketing, Public Relations or Communications, Master's Degree Major: Advertising, Marketing, Public Relations or Communications preferredRESPONSIBLE TO:Chief Growth Officer
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MINIMUM QUALIFICATIONS:Education/Specialized Training/Licensure: Bachelor's degree in Advertising, Marketing or Public Relations; Master's Degree preferredWork Experience: Minimum 5 years experience in healthcare/insurance marketingManagement Experience: 3-5 years of experience in a progressive leadership capacitySoftware Operated: Microsoft Office (Word, Excel, Outlook)SPECIAL REQUIREMENTS:Communication Skills: Above Average Verbal, Exceptional Verbal, Bilingual Skills Preferred, Writing/ComposingOther Skills: Design, P.C., MS Word, MS ExcelAdvanced Education: Bachelor's Degree Major: Advertising, Marketing, Public Relations or Communications, Master's Degree Major: Advertising, Marketing, Public Relations or Communications preferredRESPONSIBLE TO:Chief Growth Officer
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